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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

This blog post provides additional recommendations for creating key metrics that align with your strategic objectives. You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. Or are there folks who never login or have left the organization?

Team 319
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Marketing Masterstrokes

Thanks For Playing

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Pre-populate the login "remember me" box - make people opt *out* rather than having to opt in. Start a blog series to attract attention.

Marketing 150
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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. confusing directions, bad login page). This is a mistake.

Revenue 105
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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Send a welcome email with login credentials to the members-only portal. You want your new members to login ASAP, so make it easy for them by giving them all the info (links included!) You want to make sure they’re not having login difficulties.).

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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Imagine a world where your members login to your member portal and a ChatBot appears.

San Diego 317
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What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)

Higher Logic

A few examples include visits, logins, and the number of discussion posts published in a certain time period. For instance, community logins might spike every year in June. For instance, knowing your customers prefer to read blogs instead of watch videos is qualitative information. Shifts in your target market.

Revenue 156
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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.