Freestone

MARCH 4, 2024

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

Strategy 52

Strategy Marketing How To LMS 52

Association Analytics

FEBRUARY 14, 2022

Before we dive in, we want you to start thinking of data as one of your most important assets. In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Let’s build your business case to make data analytics a top priority: 1.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. You fall to the level of your systems.”

Revenue 205

Revenue Certificate Committee Leadership 205

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! If a significant portion of your members renew each year, then you have solid member retention rates.

Strategy 130

Strategy Software Social Media Discount 130

Membersuite

FEBRUARY 21, 2023

Membership renewals are now an automatic process, thanks to your AMS. I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process. I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process. Perpetual membership marketing. Onboarding.

How To 106

How To Newsletter Member Engagement Review 106

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Associations and DAOs. Registration resistance. Fascinating stuff.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. Membership.

Technology 195

Technology Chicago Education System 195

Reid All About it

JULY 2, 2021

The weekly list of free educational events and resources for the association community…. This week, they discuss peer advisory groups for association members who want to learn from and with each other. They explain how these groups work and why your association may want to consider offering them. Peer advisory groups.

Technology 370

Technology Strategy System Education 370

MemberClicks

NOVEMBER 29, 2023

Virtual event sponsorship can help elevate your event by broadening your reach, providing more funding, increased awareness, generating new leads and audience (members, supporters, future sponsors or donors), and improving your attendee experience. Virtual events are more relevant than ever.

Video 97

Video Case Study Discount Proposal 97

Reid All About it

MAY 5, 2023

The weekly list of free educational events and resources for the association community… Meaningful meetings. Achurch Consulting says it’s time to rethink and repair your organization’s broken meeting culture by adopting meaningful and mindful meeting practices. But what if your employer gave you time to volunteer?

Chicago 205

Chicago Education Certificate Revenue 205

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast.

Content 80

Content Revenue How To Social Media 80

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Research on associations. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Association myths. Marketing must-haves. Intriguing. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Thank goodness, many associations are rethinking new member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Association fortune-telling. If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog.

San Jose 369

San Jose Email Marketing Tools millennials 369

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Membersuite

OCTOBER 21, 2022

When shopping for a new AMS, even non-techies have to dig into some technical details to know exactly what you’re looking at and whether it’s the best fit for your association. You don’t want to get too deep into your AMS project before learning you’ll have to budget for additional software and manage another vendor relationship.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

MARCH 25, 2022

The weekly list of free educational events and resources for the association community…. Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Association performance and priorities. They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JULY 30, 2021

The weekly list of free educational events and resources for the association community…. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Non-dues revenue. The countdown is on! Online learning programs.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. I remember how mystified I was by the business of residential construction when I first started working at the National Association of Home Builders.

Tucson 262

Tucson Phoenix Products Tools 262

Membersuite

JUNE 16, 2021

Every association is unique—that old saying is true and you can really see it in membership committees. Some associations can’t live without theirs, some got rid of theirs years ago, and some wonder what to do with their membership committee. If you’ve had an uneasy feeling about your membership committee, you are not alone.

Committee 131

Committee Recruiting Recruitment Sample 131

Reid All About it

MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Association innovation. Start at her website , check out more on Association Innovation Today , and follow her on LinkedIn for the latest updates. Bottom line… mindfulness can transform your life. Celebrating a new season.

LMS 370

LMS Nashville Strategy Video 370

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast.

Content 52

Content Revenue How To Social Media 52

Membersuite

JANUARY 10, 2023

The last few years have had their challenges, but I think it’s an exciting time to be part of the association community. The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness.

Directory 143

Directory Social Media Tools Revenue 143

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. How to teach an old blog new SEO tricks.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JANUARY 21, 2022

The weekly list of free educational events and resources for the association community…. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Membership survey.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JANUARY 14, 2022

The weekly list of free educational events and resources for the association community…. The researcher hopes to identify what most motivates association professionals to sit for the CAE exam and the relationship between those motivations and demographic variables. But can associations respond nimbly to them? CAE survey.

Team 195

Team Technology Certificate Revenue 195

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 84

Learning Management System LMS Revenue System 84

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. It covers virtual event strategy and technology, including a list of platforms for different purposes. It covers virtual event strategy and technology, including a list of platforms for different purposes.

San Diego 259

San Diego Strategy North Carolina Conference 259

Membersuite

APRIL 6, 2022

These last two years, it’s become really obvious to me how much people value connection and community as a membership benefit. Your association can also take advantage of this pent-up demand for conversations by helping your members build relationships and feel like part of a community.

Education 136

Education Course Certificate Committee 136

Reid All About it

MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. The economic and social benefits could be enormous.” Intriguing, isn’t it? 1 CAE credit.

DC 170

DC FAQ Member Experience Project 170

Reid All About it

NOVEMBER 5, 2021

The weekly list of free educational events and resources for the association community…. The goal is to better understand pain points and consequently uncover best practices that would lead to better buying decisions, processes and systems for associations and non-profits. AMS/CRM software selection survey. A mindset for change.

Survey 195

Survey Revenue Price Team 195

Membersuite

FEBRUARY 17, 2022

Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. You have a larger non-member market you can cultivate and tap into.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

MARCH 26, 2021

The weekly list of free educational events and resources for the association community…. Association innovation. The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. No surprise there. That stinks.

Innovation 259

Innovation San Diego LMS Strategy 259