what-is-the-customer-journey Blog Related Topics 
Association Analytics
FEBRUARY 20, 2024
What’s slowing these association’s down? In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. It’s no secret that growing membership is hard.
Association Analytics
SEPTEMBER 22, 2021
In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recommend 3 years). First, let’s talk about what engagement is. Think of engagement as something that illustrates an exchange of value.
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Reid All About it
JUNE 30, 2023
They describe what associations need to offer to compete with these new membership groups. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. They share tactics for the six stages of that journey and for dealing with churn (boo!) Employee retention.
Higher Logic
FEBRUARY 4, 2020
What do your members want? Personalized content customized to their interests!]. ?? Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. A cheer for 2020: ?? Yesterday.].
Higher Logic
MARCH 24, 2020
Here at Higher Logic, we’re passionate about lifelong learning and dedicated to providing resources to drive our customers’ to achieve their goals. To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources.
Association Analytics
SEPTEMBER 8, 2022
Read more about this concept and how to assess the true value of your products in this blog. The pandemic proved to be a financial challenge for associations. Individuals and member organizations were on tighter budgets. And members’ behaviors changed. Like others, revenue is most likely top of mind for your association. New Audiences.
MatrixG
MARCH 25, 2024
Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Yes, nearly every association uses their AMS to manage and process dues payments.
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