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New Must-Read White Paper on Lean Startup for Associations

Jamie Notter

Elizabeth Engel from Spark Consulting LLC has a great new white paper out on applying the Lean Startup methodology in the association environment. I only discovered Lean Startup when I heard Eric Ries (author of the book, The Lean Startup ) speak at SXSW earlier this year (which prompted this blog post about it).

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White Paper: Making Performance Management Work

Jamie Notter

This year I’m launching a new White Paper series that takes some of the key ideas in Humanize and gets practical and concrete with them. I am writing this series of White Papers with that in mind. In the paper I talk about how we can do that (with examples). We want you to take these ideas and run with them.

Review 70
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4 types of ungated content to create to engage your audience

Association Success

The insurance giant offers two newsletter options: A regular round-up of new posts from the Aetna blog. Invest in a valuable white paper. If you want to earn media coverage and position your association as a thought leader, white papers are the way to go. Publish a public blog.

Content 148
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The New Work of Culture

Jamie Notter

In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here.

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6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

Write a blog post (or two!). Try to make sure that your blog post(s) aren’t just repeating what your webinar already says. You can also use a blog post to summarize the webinar and link out to the recording and other relevant content. Produce a white paper or eBook.

Content 197
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog!

Strategy 169
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The Perfect Storm

Spark Consulting

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. By 2020, the shortfall of postsecondary-educated Americans will. approach 20 million. Ohio Society of Certified Public Accountants.