Reid All About it

DECEMBER 1, 2023

Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. All the things that traditionally made life worth living—love, community, country, faith, work, and family—have been “debunked.” Conference/abstract management. 1 CAE credit. . – 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

OCTOBER 16, 2020

Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing. ” How to cope with the long, cold Covid winter. Green beans are all over the farmers market right now. Virtual conference pricing.

Indiana 221

Indiana Review Education Conference 221

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

Reid All About it

FEBRUARY 7, 2020

Billhighway explains how to prevent the worst from happening when chapters outsource services and hire staff. Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff. 1 CMP credit. Fri 7/10 at 1 p.m. –

Montana 365

Montana Content Price Strategy 365

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. To start off, they look at how you can help chapters recover from (and prevent) financial mismanagement. How to Use Behavioral Economics to Build a Successful Monthly Giving Program.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. WBT’s post describes why your association would want to offer mixed-age learning programs and suggests how to get started. Marketing General Inc. Mixed-age learning programs. Eye-opening. Quick hits.

Video 195

Video Technology Content Strategy 195

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.

Technology 60

Technology How To Video Social Media 60

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Departments are not communicating efficiently. During a development retreat in February of 2020, the board discussed various governance models and how they could shift perspective to maximize CITE’s potential,” Sharon recalled.

California 100

California Innovation Team Strategy 100

InternetAssociation

OCTOBER 29, 2020

“Christina brings a wealth of policy knowledge and communications know-how to IA, where she will lead our organization in telling the story of the internet’s incomparable value to society and the economy.” Jon Berroya, Interim President and CEO.

Team 52

Team Leadership Iowa Kansas 52

.orgSource

OCTOBER 17, 2023

In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. Otherwise, you will not have the transparent communication needed for progress. For executive directors, this may be a sensitive topic to introduce.

Committee 100

Committee Leadership Review Process 100

Forj

JULY 5, 2017

The Medicare Quality Payment Program (aka MACRA) 201: Know the Details and How to Help Your Members. See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. How to Write for Physicians.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

DECEMBER 2, 2016

Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

MARCH 31, 2017

Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Association Adviser

JANUARY 19, 2017

It’s a bit older, but the process it outlines for researching the size of an association’s potential universe and strategizing how to reach the most likely members to join of that universe still holds true. Other areas that poll respondents said they would be focusing on this year include technology, management and marketing.

Class 60

Class California Discount Innovation 60

Reid All About it

DECEMBER 2, 2016

Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. How to Go Virtual (While Still Creating an Engaging Experience). Validate Your UX: How to Get the Most Out of Your Website Budget.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

NOVEMBER 14, 2013

How to Communicate After a Train Wreck. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Dana Plotke and Mark Migliore will host a session titled Association Publishing: Print vs. Digital – What Works Best for You and When and How to Transition. Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Reid All About it

MARCH 5, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Adviser

FEBRUARY 18, 2014

How to Create a Pinterest Place Board for an Event. The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Samantha Whitehorne. Lyn Slater.

Georgia 60

Georgia Directory California Newsletter 60

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? If so, how are you meeting the unique needs of freelancers? Did you know that 35% of the U.S. Thinks small wins.

Review 85

Review Education Tips Technology 85

Reid All About it

JULY 14, 2011

Over the last several years the Tour of California has become one of cycling’s premier events attracting the world’s best teams. Your ambassadors are anyone on staff who blogs, tweets, comments or communicates on a public platform. Show them how to communicate, especially to critics; don’t assume they already know.

Social Media 150

Social Media California Team Communications 150

Reid All About it

JULY 15, 2022

Just because they’ve taught or presented many times before, don’t assume they know how to do it effectively. Associations put a ton of effort into planning, promoting and hosting conferences, then do little to keep attendees connected as a community and to the association after the event is over. Learning subscriptions. Quick hits.

Technology 39

Technology Marketing Course Education 39

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. How to engage the younger generation: the case of AIPC. How one organization shook up their DEI program. Marketing oneself is important. Effective Practices in Communicating with Chapter Leaders.

Price 43

Price Technology Strategy Software 43

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Dan Crowd ).

North Carolina 74

North Carolina Content Montana Social Media 74

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

AUGUST 30, 2019

Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. How to survive content by committee. Rusty Weston, Content Marketing Institute ). How to respond? Wed 9/4 at 1 p.m.

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

MARCH 13, 2020

Abby Levene at Dropbox explains how businesses can benefit from age diversity , especially from the wisdom and life experience of older employees. Quick hits before we get to the list of this week’s free education: Why your organic traffic might be dropping… and how to fix it. – Crisis Communications: Coronavirus Edition.

DC 44

DC Washington Revenue Communications 44

Association Adviser

JANUARY 18, 2013

“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. “The staff and board feel we communicate our value prop, and yet our members don’t always feel that.

Communications 60

Communications New York California Newsletter 60

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. So why aren’t we popping the champagne corks? Here’s why. world on a 1.0

New York City 60

New York City New York California Video 60

Achieve

JUNE 1, 2015

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Guiding a resident to push local authorities to change the name of the Waldo Tunnel in California to the. Justin is a U.S.

Minnesota 52

Minnesota Chicago Social Media California 52

Associations Now

SEPTEMBER 24, 2013

The episode can offer associations insights on how they should conduct their own email-marketing programs. The case is a good example of the need for marketer clarity. The class-action suit, filed in San Jose, California, states that users have no recourse to stop the messages going out in their names.

San Jose 40

San Jose Los Angeles Class California 40

Reid All About it

MARCH 6, 2020

The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. WBT Systems explains why and how to map the learner journey at your association. Austin Kleon ).

DC 48

DC California Washington Raleigh 48

Associations Now

AUGUST 6, 2014

And especially if you work in communications, it’s important to handle them the right way. In The New York Times , University of California-Berkeley journalism professor David Tuller makes the case for clarity —especially as your audience changes—when it comes to the use of acronyms. You have an online community.

Connecticut 40

Connecticut Phoenix New York California 40

Reid All About it

SEPTEMBER 6, 2019

The weekly list of free educational events and resources for the association community… Keep on moving, Dorian, get out of here. They explain how to earn and reward learner loyalty. How to respond? Turn Member Engagement and AMS Data into Effective Marketing. WBT Systems replies with an emphatic Yes. Host: PropFuel.

Chicago 37

Chicago LMS New York Content 37