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Association Brain Food Weekly: 11.29.19

Reid All About it

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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Association Brain Food Weekly: 12.6.19

Reid All About it

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221
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Why email success starts with a clean subscriber list

Association Success

In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy. Less is Often More. It can also be costly to a business. Measure What Matters.

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Association Brain Food: 12.1.23

Reid All About it

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – 1 CAE credit.

Arlington 266
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Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243
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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61
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California Association Turns Farm Workers Into Farm Owners

Associations Now

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. In Salinas, California, the Agriculture and Land-Based Training Association (ALBA) teaches minority, low-income farm workers about the business aspects of farming and helps them start their own farms.