Associations Now

AUGUST 5, 2013

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. In Salinas, California, the Agriculture and Land-Based Training Association (ALBA) teaches minority, low-income farm workers about the business aspects of farming and helps them start their own farms.

California 40

California San Francisco Price Revenue 40

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

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LMS Software Chicago Washington 243

Reid All About it

DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Learn how to conduct a cost analysis to quantify the financial implications of dirty data. 1 CAE credit. More info/register.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Higher Logic

SEPTEMBER 5, 2018

This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Web Content and Community Manager at the CREW Network, Megan Cottrell, shares that “this experience alone was worth the cost of my Super Forum registration, flight and hotel.” Don’t Wait!

Tips 120

Tips California Marketing Content 120

Associations Now

JANUARY 3, 2019

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. It’s costing money. Consider these strategies to ease the pain. Feeling drained? An Unhip Locale. The problem. The solution.

Los Angeles 75

Los Angeles North Carolina Raleigh Virginia 75

Associations Now

APRIL 13, 2015

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

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Organization Marketing Colorado Proposal 40

Associations Now

MARCH 5, 2020

As an example, she cited marketing consultants with their own established processes with whom your association has a project-based relationship. If you look at it carefully and you want to follow it correctly, then you’re going to probably reclassify people as employees, and there is a cost associated with that,” Milano says.

New Jersey 74

New Jersey California New York Guidelines 74

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Associations Now

OCTOBER 7, 2019

Event planners and business travelers alike should be aware of the additional costs that come with launching an event in a coastal city, a new study finds. A big city or coastal locale might seem like the best way to draw in attendees, but a new report shows that those locations often come with a big additional cost.

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Cost New York City San Francisco Albuquerque 13

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

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Las Vegas Los Angeles New York City Marketing 40

Delcor

FEBRUARY 7, 2022

Chefs must be fluent in breaking down the numbers: figuring out which menu items stay and which should be 86’d, watching food and labor costs, and keeping a tight grip on inventory and waste. New privacy regulations, such as the EU’s GDPR and the California Consumer Privacy Act (and more to come ).

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Project Technology Strategy Process 105

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Association Success

JUNE 23, 2017

Professor Don Norman, Director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better”. Could beautiful design transform the way your association is experienced? Good design gets people invested. Entrance to the Learning Rooms. Snapshot of a Learning Room.

Organization 62

Organization California Cost Innovation 62

Association Success

APRIL 19, 2018

One of the reasons the Specialty Advertising Association of California (SAAC) Board of Directors selected me as the Executive Director, was because they were interested in evolving the association into a different organization than it had been in the past. Afterwards, I prioritized the inventory based on its importance and urgency.

Leadership 74

Leadership California Industry Products 74

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

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Marketing Rhode Island South Dakota West Virginia 40

Associations Now

AUGUST 2, 2013

Associations in the mortgage and real estate industries strongly and vocally oppose Richmond, California’s idea to use eminent domain to seize properties with underwater mortgages. Those reports might seem foreign in parts of the country where the housing market has been slower to recover.

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Las Vegas California Seattle New York 40

Associations Now

AUGUST 7, 2017

The rebranding experiment, which will first be seen at a Pasadena, California, location, appears to be driven by changes in the company’s business model. The Florida Yacht Brokers Association represented a broader share of the yacht market than just Florida, so it renamed itself last year. . “While we remain the No.

Florida 59

Florida California America Industry 59

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

California 40

California Social Media Cost Recruiting 40

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. Exhibitors report that they enjoy the smaller settings where they reach a new local audience at less cost with a smaller staff footprint.

San Antonio 60

San Antonio Products Conference Connecticut 60

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

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How To Email Marketing Newsletter Discount 36

Associations Now

SEPTEMBER 14, 2015

bumping the solar market’s total capacity above 20 gigawatts—enough to power 16.5 Rhone Resch, the association’s president and CEO, cited the Investment Tax Credit (ITC) as a driving factor for solar energy’s consistent growth, which has helped to decrease the cost of installing solar panels by 73 percent.

Industry 40

Industry North Carolina New Jersey Nevada 40

Associations Now

OCTOBER 4, 2018

The rise of non-traditional meeting spaces has been supercharged in recent years, as meeting planners look to cut costs and attendees continue to seek unique, memorable experiences. Forbes was looking to build on its AgTech Summits held in Salinas, California—outdoor events held under large white tents. Learn more at VisitIndy.com.

Indianapolis 79

Indianapolis Indiana Georgia California 79

Associations Now

APRIL 5, 2016

Efforts by Apple to expand its iPhone foothold in India, particularly by introducing used phones to the market, have been met with resistance within the country, where a consumer electronics group recently launched a lobbying arm to support locally produced products. Apple is eager to jump into the smartphone market in India.

Products 40

Products California Price Communications 40

Reid All About it

MARCH 5, 2021

A low-cost, low-effort way to connect members… from association CEO Lindsay Currie, CAE. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee). Director of Client and Market Success, ?rasa.io. Quick hits. Lisa Boylan, Associations Now ).

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.

San Francisco 70

San Francisco California Committee Revenue 70

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S.

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Review Education Tips Technology 85

Association Adviser

MAY 15, 2017

If your association has been thinking of adding or expanding advertising opportunities in your member communications but you don’t know where to start, check out the marketing and communications-related forums on ASAE’s Collaborate community. Our Corporate Champion revenues cover most of our educational program costs.

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Revenue Press Release Newsletter Directory 61

Associations Now

AUGUST 30, 2016

“The immediate goal of resettling 10,000 Syrian refugees did not come at the cost of our comprehensive, robust security measures,” Alice Wells, U.S. The 1951 Coffee Company , launched last year in Oakland, California, runs a barista training program focused on giving refugees immediately marketable job skills.

San Francisco 52

San Francisco Oakland United States California 52

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

St. Louis 30

St. Louis DC California Washington 30

Associations Now

JUNE 8, 2015

David Zepponi, president and CEO of the California Association of Community Managers, looks at technology from the perspective of cost savings. “I Association management is often about reducing costs, and it provides you with a way to do that.”

Tips 40

Tips Maryland Learning Management System System 40

Achieve

JUNE 1, 2015

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Kluwe filed the petition believing that his support for LGBT rights cost him his job. Justin is a U.S. employ lifeguards. Robin Williams tunnel.

Minnesota 52

Minnesota Chicago Social Media California 52

Associations Now

JULY 7, 2014

Not just any garage, mind you—one that can assist in producing the kind of aftermarket vehicle parts that many of the association’s members rely on, at relatively low cost, with the latest technology. The SEMA Garage will helps members quickly build specialty parts for cars of all shapes and sizes.

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Sample New York California Certificate 40

Plexus Consulting

JANUARY 17, 2015

Their responses were generated by the following knowledge; 1) Most markets are saturated with fierce competitors, each seeking a competitive advantage. With the possible exception of the stabilizing force of brand loyalty, it doesn’t matter to the consumer which service they purchase, provided cost and quality are comparable.

California 40

California Analysis America Cost 40

Ungrated

APRIL 27, 2023

Almost no state has seen such extreme impacts from this issue as California, where wildfires, earthquakes, floods, and other disasters can inflict substantial damage on homes and communities. and chairwoman of the insurance task force for CAI’s California Legislative Action Committee.

San Diego 89

San Diego Report California Survey 89

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. On the other hand, AGC has just two chapters in California.

America 61

America Team Puerto Rico Discount 61

Ungrated

APRIL 27, 2023

Almost no state has seen such extreme impacts from this issue as California , where wildfires, earthquakes, floods, and other disasters can inflict substantial damage on homes and communities. and chairwoman of the insurance task force for CAI’s California Legislative Action Committee.

San Diego 86

San Diego Report California Survey 86