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Association Brain Food: 11.10.23

Reid All About it

Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s 1 CAE credit.

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Association Brain Food: 1.12.24

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Young member engagement. Member mobile app. But the question is: what kind? More info/register.

LMS 268
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4 ways to become the best continuing education resource in your industry 

Crowd Wisdom

Members look to your association to be a leader, especially when it comes to continuing education, certifications, and credentials. According to the latest Community Brands research, 51% of members prioritize both training opportunities and certifications or credentials as a top membership benefit. Course tracking.

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9 Ways to Rethink Your Membership Dues Structure in a Post-Pandemic World?

Membersuite

In my last post, I suggested creating a flexible membership model with a range of tiers and pricing that appeal to the different segments of your target audience. I see more associations offering a hybrid membership model because it increases member engagement and retention. Membership Tier and Pricing Decision Factors.

Price 135
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Association Brain Food: 3.17.23

Reid All About it

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. I’m making an exception to list this $25 event because lunch and happy hour are included in the price.)

Revenue 205
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

58 percent of MGI participants said one of the top three reasons members join is to network with others in their field—the highest rated reason of them all. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Offer member and non-member pricing.

Survey 150
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.