Ewald Consulting

JANUARY 11, 2022

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. And maybe that cut it in 2019, but post-pandemic?

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Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

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Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. . – More info/register.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

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Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

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Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

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Reid All About it

JULY 21, 2023

He reminds us that “every time we go through a wave of automation, whole classes of jobs go away, but new classes of jobs get created.” Learn how simply focusing on your member journeys can increase conversions and drive serious revenue for your organization. .” AI, inventions and work. These are good times, folks!

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NXUnite

MARCH 4, 2024

Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. You can provide extra credit to the students who assist in your marketing endeavors. Have them create a content calendar or vote on your fundraiser’s theme.

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GrowthZone

MAY 2, 2023

The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. Not sure where to start? Ask around.

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Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Ask Me Anything: Marketing Automation Learn about marketing automation.

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

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Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

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Associations Now

APRIL 20, 2017

By providing a few extra perks, you can deliver a special conference experience to those members and boost your own revenue at the same time. And just as everyone would prefer to spend their airport time in first-class lounges, give your special guests their own private spaces featuring phone chargers, snacks, and even massages.

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Associations Now

JANUARY 23, 2019

So some investors may have gotten conditioned to the idea that markets kind of always go up—which is certainly not the case.”. Then if the association needs to dip into reserves, they can use the intermediate fund, and not worry about the markets going up or down too much. “As Please share in the comments.

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Associations Now

AUGUST 8, 2013

JetBlue is revamping premium service on its cross-country flights with lie-flat seats to attract more business travelers and, it hopes, to get its revenue stream going in the right direction. ” Business class is where competition really is serious. Is it the only thing JetBlue needs to do?

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Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

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Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

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YourMembership

OCTOBER 16, 2014

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. .” This accounts for around 20% of LinkedIn’s total revenue.

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Member recruitment. Frankly, we’re smarter about it now.

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Membersuite

MARCH 8, 2022

So if you haven’t yet, now is the time to get your team and technology ready to take advantage of this massive market growth potential. I find it really interesting that during the pandemic, enrollment in short-term credential classes increased by 70%. What’s preventing you from taking that market share back?

Certificate 112

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WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

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AvidXchange: Association Management

MAY 3, 2017

2017 research efforts found that CRE transaction activity might be tempered by modest economic improvements and higher interest rates, while new accounting standards on lease accounting and revenue recognition will likely increase compliance and administration costs for real estate investment trusts and engineering and construction companies.

Technology 130

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Reid All About it

MAY 3, 2019

I learned what I could from meetings and reading our publications but things didn’t click into place until I was lucky enough to land a seat in a weeklong Home Building 101 class for local association executive directors. Tips to Extend Your Event’s Reach and Revenue. More info/register. Host: The Next Steps LLC. Thu 5/9 at 12:30 p.m.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Generate revenue. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Grow membership and revenue fast with sales funnel and marketing automation.

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AssociationChat

MAY 5, 2021

This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies.

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Higher Logic

MARCH 6, 2018

Executives who regularly make community part of their workflow, create content, and respond to discussions are more likely to have best-in-class communities. Do they want to know more about trends in the market and what your members want? So why aren’t more executives participating in communities? Are your executives expert networkers?

How To 266

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Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Pandemic silver linings. Misha Glouberman ).

Video 221

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

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Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • First Class Letter rate is increasing to $0.45 (up from $0.44). Publications.

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Associations Now

FEBRUARY 19, 2019

In one category—those whose membership had expired three to six months prior—AARC promoted its latest online and continuing education courses with an invitation to rejoin and sign up for a class. Together, the campaigns brought back almost 800 lapsed members and garnered more than $64,000 in dues revenue. Tactics to Try.

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Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. 1 CAE credit.

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