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Association Brain Food: 4.12.24

Reid All About it

Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay. Find out how to bolster the case for your current pricing, raise prices strategically, and evaluate non-product-specific pricing approaches like subscriptions or folding education into membership fees.

Revenue 256
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Learn the difference between Association Management and Membership Management Software

Membersuite

The lower price of MMS is due in part to its limited functionality. AMS handles committee management, email communication and marketing, certification management, eCommerce, financial management (invoices, payments, ledger entries), reporting , and more. Low-cost tools have a hidden price. Functionality. They can’t.

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Top 10 Strategies for Leveraging Job Board for Unprecedented Growth  

MemberClicks

For WID, this strategic pricing adds value for existing members, posting jobs at a lower fee, while incentivizing frequent posters to join WID and experience the full suite of benefits offered by a membership. In 2023, one institution posted over 970 jobs and with their institutional pricing, only paid $2.05/post.

Idaho 52
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What to Do If Your Association’s Online Course Failed

WBT Systems

After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Your committee said there would be a demand for it. Competing on price is a race to the bottom, so that better not be it. Problem: Price. But when the course launched: crickets.

Course 175
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Building Buy-In for an Online Community at Your Association

Higher Logic

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs.

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Association Brain Food: 7.21.23

Reid All About it

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. I’m happy to feature it as long as it’s not too product-centric. CAE credit. Fri 7/21 at 4 p.m.

Atlanta 195
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Upgrade Your Event Planning and Marketing with AMS Data Insights

Membersuite

For example: Position or professional specialty Career stage or aspiration Region, if local/state regulations are an issue Alumni of a specific course or certificate program Look at the geographic distribution of members to determine where you can plan local or regional meetups or conferences. Make program tweaks based on what you learn.