.orgSource

FEBRUARY 12, 2024

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Staff can build member-facing emails and documents with point-and-click configuration, all while automatically personalizing your content with your member data. Register today!

How To 113

How To Discount Member Engagement Social Media 113

.orgSource

MAY 15, 2023

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. The board plays the central role of visionary.

Marketing 88

Marketing Team Social Media Communications 88

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision.

Strategy 100

Strategy Marketing Analysis Social Media 100

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. How do you create one? Mashable 7.

Communications 40

Communications Strategy Social Media Newsletter 40

EventMobi: Association Events

SEPTEMBER 28, 2023

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

Directory 147

Directory Organization How To Kansas City 147

Associations Now

JULY 5, 2016

The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way?

Social Media 59

Social Media New York Video Content 59

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. Assess your data to create a long-lasting strategy. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Your social media pages.

Organization 232

Organization Software Newsletter Tips 232

Blue Sky eLearn

MAY 16, 2019

” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc.

Tips 211

Tips FAQ Education Sample 211

Associations Now

JANUARY 17, 2024

Given components’ different needs, CEC began offering introductory and advanced breakout sessions for topics like board operations, communications, marketing, and membership. For example, instead of only talking about social media strategies, speakers also provide attendees with a document that outlines five key steps to posting social media.

Leadership 64

Leadership Social Media Team Resources 64

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

Revenue Committee Strategy Technology 195

Associations Now

MARCH 28, 2013

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

Social Media 40

Social Media New York City Iowa New York 40

Reid All About it

MAY 24, 2019

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out. And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush. CMP credit. More info/register.

DC 170

DC Illinois Washington Content 170

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Credly. Badging Platform: Acclaim.

LMS 252

LMS Certificate Library Education 252

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Optimist Consulting

OCTOBER 27, 2016

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital. The guidance has been developed by The Charity Commission , Grant Thornton and Zoe Amar Communications.

Social Media 100

Social Media Strategy Resources Committee 100

.orgSource

JANUARY 9, 2023

They are wise stewards of our resources and visionaries who identify strategies for future growth. Preparing this document is a learning experience. These are a few of the documents that can be included in online welcome handbooks: Bylaws. How would you describe your board’s performance? the organization’s greatest asset?

Handbook 88

Handbook Press Release Newsletter System 88

Associations Now

JULY 30, 2014

That’s the strategy one trade group is taking, according to today’s Social Media Roundup: That’s a Lot of Bitcoin. The post Social Media Roundup: The New Face of Bitcoin appeared first on Associations Now.' Sometimes the best way to give a budding industry momentum is through bold design.

Social Media 40

Social Media Video Software Maine 40

Achieve

JUNE 2, 2021

Both of these strategies can be effective, especially when used in combination with each other. It’s important to remember that these strategies are only useful if you reference details that matter to their engagement. Some organizations use mail as an opportunity to get creative and send out a variety of documents.

millennials 94

millennials Course Social Media Marketing 94

Reid All About it

JANUARY 11, 2019

I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Host: Community IT. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Presenter: Ed Barks, Communications Strategy Consultant and Author.

DC 275

DC Washington Learning Management System LMS 275

Associations Now

MAY 20, 2015

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.

Communications 40

Communications Revenue DC Washington 40

Associations Now

FEBRUARY 26, 2019

When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Some specific tools, distribution channels, and strategies will help you put them in the spotlight. How does this strategy help support your association’s goals? Curated video testimonials.

San Francisco 91

San Francisco Social Media Video Tools 91

Association Freak

MARCH 26, 2021

Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper. But there’s hope!

Social Media 72

Social Media Survey Resources Member Engagement 72

Association Freak

MARCH 26, 2021

Generic benefits, one-size-fits-all communication, and a lack of understanding member needs all contribute to a disengaged membership base. Going beyond demographics and building rich member profiles, you can tailor your offerings and communication to resonate deeper. But there’s hope!

Social Media 72

Social Media Survey Resources Member Engagement 72

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. It also has a benefit of generating campaign content as well as documenting support for an issue. Their overall communications goals include: Engaging our supporters quickly. The Hold A Sign Meme.

Social Media 28

Social Media Idaho Oregon Case Study 28

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Guest: Robb Lee, Chief Strategy Officer, ASAE. 1 CAE credit.

Revenue 195

Revenue Survey Leadership Education 195

Associations Now

FEBRUARY 17, 2020

It’s easy to make a misstep on social media. When you use social media, is it doing what you hope for your organization? Most associations (and companies) just use social media to distribute their news—fostering a lot of one-way “conversations.”. Often it’s the lack of a clear social strategy.

Social Media 80

Social Media Analysis Maine Strategy 80

Achieve

MARCH 18, 2024

Whether it’s an emailed donation appeal, social media post, or old-school flyer on a bulletin board, the best nonprofit communications help your audience relate to and position themselves within your mission’s story. But what about some of your highest-impact communications— grant proposals ? Be mindful of passive voice.

Tips 52

Tips Proposal Alaska Guidelines 52

Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level. Elizabeth Weaver Engel , M.A.,

Maine 62

Maine Technology Social Media Strategy 62

Beth Kanter

MARCH 20, 2013

One of the basic tenets of my first book with Alison Fine, “ The Networked Nonprofit ,” was that everyone in the organization participates in social media from the executive director on down – not just the “social media person.” The general tone should be one of trust and empowerment.

Guidelines 28

Guidelines Social Media Organization Examples 28

MemberClicks

DECEMBER 16, 2023

This document should clearly communicate the benefits for the sponsor while showcasing your organization’s value. Engaging with the business community, attending industry events, and participating in relevant forums can put you on the radar of potential sponsors. Understand what you can offer and what you need in return.

Proposal 52

Proposal Tips Communications Case Study 52

HOA Strategies

MARCH 21, 2022

For this reason, community association boards should have a documented Code of Conduct or Code of Ethics–something that lays out in no uncertain terms the actions that board members are expected to be taking, and the actions they are expected to avoid. Standard HOA Code of Conduct Being a board member is hard work.

Education 52

Education Utah Sample California 52

Reid All About it

FEBRUARY 10, 2017

Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. Presenter: Carol Vernon, certified executive coach, Communication Matters. More info/register.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. Presenter: Carol Vernon, certified executive coach, Communication Matters. More info/register.

Raleigh 150

Raleigh Austin Review Social Media 150

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Beth Kanter

APRIL 25, 2012

Yesterday, I had the pleasure of doing a Webinar for grantees of the Agriculture Sub-Program. This blog post summarizes some of the knowledge shared about effective social media strategy, tactics, and practices. Next up was Hanna Welch, Social Media Producer, from grist.org. So, they started a fun meme.

Social Media 28

Social Media Case Study Content Strategy 28