Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Any special communications, outreach, bonuses, and so forth?". As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. James Lancaster, Editor, AMI Magazine. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology. Content audit.

Indiana 221

Indiana Review Education Conference 221

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. Many groups still print a magazine. Dan was determined to make us see the light.

Video 88

Video Communications Strategy Content 88

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. You must then communicate and share this content with others. Online community. Direct mail.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

FEBRUARY 21, 2020

Danny Lewis, Smithsonian Magazine ). Learn how to add wellness content and features to keynotes and sessions, partner with companies that will supply subject matter experts and practitioners for your events, and incorporate strategies into each wellness offering to create maximum engagement. Yes, they do. 1 CMP credit. 1 CAE credit.

DC 221

DC Washington Content Education 221

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Nonprofit Conversations features guests from around the world discussing topics of interest to the nonprofit community. Membership Monday: Student/Young Professional Recruitment and Engagement. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. And the reason for this benefit’s utility rests in those strategies. Luckily for designers, that knowledge is available courtesy of AIGA.

Survey 40

Survey Recruiting Recruitment Course 40

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Membership Marketing

FEBRUARY 7, 2018

Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? These variable costs might be as simple as printing and mailing additional magazines and renewal notices. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruiting 49

Reid All About it

APRIL 14, 2017

Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. Presenters: David Schnabel, CAE, communications & events manager, NAES. 1 CAE credit.

Content 150

Content Chicago Marketing DC 150

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. PMH: Or if what you’re asking is: “how do I recruit people the first place?”,

millennials 150

millennials Committee Project Recruiting 150

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. Then your staff can use this searchable list to segment groups of members, keep up with member statuses, and send targeted communications.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. Then your staff can use this searchable list to segment groups of members, keep up with member statuses, and send targeted communications.

Directory 52

Directory Certificate Discount Survey 52

Higher Logic

DECEMBER 14, 2015

I started my session at this year's Super Forum with the same line I use to start my Higher Logic Academy presentations and my consultations with clients: Community management is not a one-size-fits-all discipline. Different strategies will work for different communities. Your community is a support group, not a lecture hall.

Georgia 120

Georgia Library Content Recruiting 120

Reid All About it

APRIL 22, 2022

They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. AMS basics. 1 CAE credit.

Proposal 39

Proposal Price Technology Recruiting 39

Association Adviser

JUNE 18, 2013

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. Its members include more than 2,000 banks and branches in 700 Texas communities. Shared vision. A long rope.

Texas 60

Texas Austin Social Media Recruiting 60

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 60

Team Resources Education Revenue 60

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

Email Marketing 40

Email Marketing eBook Communications Video 40

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”

Technology 60

Technology How To Video Social Media 60

Reid All About it

JANUARY 6, 2023

Online community. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. In Foreign Affairs , Jude Blanchette and Ryan Hass recommend Washington follow that strategy to forestall a conflict between China and Taiwan. Quick hits. Adam Bulger, Fatherly ).

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? . Event gamification. Sponsorships. 1 CMP credit. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Beth Kanter

SEPTEMBER 28, 2015

Their overall communications goals include: Engaging our supporters quickly. Recruiting additional supporters through high quality content and action opportunities. Creating interactions between supporters and staff to build community. Key to their strategy was using influencers. Have you used a contest?

Social Media 28

Social Media Idaho Oregon Case Study 28

SCD Group

SEPTEMBER 20, 2012

I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Know your strategy to monetize the increased number of members.

Michigan 40

Michigan Revenue Content Strategy 40

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

Trade Association CEO Blog

JANUARY 24, 2012

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Need C6 Support? ► 2010. (8). Governance.

Newsletter 28

Newsletter Project Maryland Michigan 28