MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? If you’re part of a nonprofit looking to widen your reach, or a business seeking to boost your community engagement, getting a handle on corporate sponsorships is essential.

Proposal 52

Proposal Tips Communications Case Study 52

NXUnite

APRIL 2, 2024

Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. Then, you can align your communication strategy with each company’s goals and interests to secure financial support. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

WBT Systems

JUNE 26, 2018

Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. How are you positioned in your market? What are your market challenges?

LMS 155

LMS How To Sample Proposal 155

Achieve

FEBRUARY 16, 2024

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Then, determine how often you’ll check in with one another. Even a small gesture like this one can make a huge difference!

Strategy 52

Strategy Proposal Social Media Florida 52

WBT Systems

JUNE 19, 2018

The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process. How the LMS requirements process works.

LMS 166

LMS How To Learning Management System System 166

SCD Group

DECEMBER 4, 2014

Want great proposals? The other day I received a request from an association seeking qualified contractors for a marketing project. I’ve been on both sides of the “RFP” process: seeking contractors via RFPs and building proposals responding to RFPs. Bottom line: issuing great requests results getting great proposals.

Proposal 40

Proposal Review Project Marketing 40

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. For example, include any details on how that KPI may impact other projects or results. Set up your KPI and metrics! Make sure you have a reason you’re using each KPI.

Team 319

Team Report Course Proposal 319

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement. Small staff challenge.

Committee 195

Committee Education Software Technology 195

GrowthZone

MAY 2, 2023

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. for membership applications, surveys, mass emails, landing pages, and project management). However, each solution on the market is unique.

Tools 78

Tools Revenue Software FAQ 78

WBT Systems

OCTOBER 11, 2016

When you have decided on your requirements, then generally the process goes something like this; first an RFP is developed and then a scan of available LMS in the market is done. Then comes the proposal evaluations, demos, internal discussions and a decision is made. Having a clear, defined and agreed-to project plan is key.

LMS 150

LMS Learning Management System System Project 150

SCD Group

MARCH 27, 2014

He said he received a proposal to do it for $10,000! American Cycling Association ABC-TV ASAE association communications association executives association leadership association marketing associations Plumb Hollow Golf SCD Group' My response was swift: "You’ve got to be kidding me!" Are you using videos?

Video 40

Video Project Proposal Leadership 40

Reid All About it

OCTOBER 29, 2021

Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsorship sales. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to Save Time Making Conference Education & Proposal Management Systems Work Together.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. A content strategy doesn’t have to be a complicated project. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

MatrixG

MAY 1, 2024

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. I provide my managers with communications skills training. Effective written and verbal communications are even more important when most of your interactions are done over Zoom.

Innovation 52

Innovation Arlington Team Project 52

.orgCommunity

NOVEMBER 20, 2019

The same kind of communications nightmare happens when you don’t impose order on your content. That sounds like good news for marketers, right? While most associations understand marketing concepts such as personas and customer journeys, there are challenges to implementing an initiative that involves the entire organization.

Content 40

Content Strategy Marketing Proposal 40

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Keep it Agile: Community Management Processes. You’re just one person managing your community. Fri 4/16 at 3:45 p.m.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 19, 2017

If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project. Hear about the Association of Energy Services Professionals’ research project and tips on conducting research. Host: ASAE Greater Washington / National Capital Community. What a mess. 1 CAE credit.

DC 150

DC Washington Chicago Tips 150

Associations Now

MARCH 24, 2019

That’s unfortunate, but I’m not about to propose a philosophy of slow associations to you—most CEOs who’ve experienced overly deliberate boards that resist change will tell you that associations are already plenty slow, thank you very much. Slow became just another fashion.

Leadership 68

Leadership Proposal Project Team 68

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. Enter Cause Marketing.

Marketing 64

Marketing Project Library Kentucky 64

Association Success

JANUARY 14, 2020

It’s easy to get excited in the moment when a new opportunity or project you are passionate about pops up, but it’s so important to really ask yourself, before accepting, whether or not you will be able to sustain your excitement and momentum for the project to carry it through to the finish line,” she advised.“If

Tips 107

Tips Committee Course Recruiting 107

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Chief Digital Officer. Quick hits. Host: PCMA.

Revenue 195

Revenue Technology Innovation Social Media 195

Expo Logic

FEBRUARY 28, 2020

When we at Core-apps work with customers, or propose GoExpo (Our Event Management Software), we often work with several departments and demo GoExpo several times. Having a single point of contact, communication is more efficient for both sides. It would be complete chaos. In the words of Kevin O’Leary (Mr. About the Author.

Proposal 36

Proposal Content Software Course 36

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) The numbers support the proposal.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. to provide board training, and learn how to effectively communicate with the board. Host: ASAE Greater Washington / National Capital Community. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Delcor

FEBRUARY 19, 2020

Gretchen has helped many of DelCor’s association and nonprofit clients with technology selection projects. Kick off the technology selection project. The project and its goals are introduced to everyone at the project kickoff meeting. The RFI’s purpose is to figure out if the project fits into the vendor’s wheelhouse.

System 64

System How To Analysis Project 64

Eric Lanke

JUNE 24, 2013

I was talking about some comments offered in the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference. What barriers would stand between the idea and the successful completion of the project? Department heads?

Member Engagement 100

Member Engagement Resources Proposal Project 100

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Host: American Marketing Association.

Project 48

Project Tips Technology Marketing 48

Expo Logic

DECEMBER 27, 2019

Ask for proposals: Let potential speakers come to you by sending out a call for proposals. Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Communicate Clearly and Often. During the Event. Promote the Event.

How To 36

How To Handbook Press Release Social Media 36

Association Success

JUNE 27, 2017

At my two previous associations, I have led and participated in technology projects that have laid the foundation for organizational change. The bulk of the goals were externally focused on the user experience, and they were referred to throughout the project to help keep us on track. Making change - without talking about it.

How To 70

How To Project Process Technology 70

WBT Systems

APRIL 25, 2017

Many solutions have been proposed to address this disconnect, including expansion of apprenticeships and online continuing education. EDUCAUSE is a nonprofit association that supports the community of IT leaders and professionals who are committed to advancing higher education. Membership is open to U.S. Badging Platform: Credly.

LMS 253

LMS Certificate Library Education 253

Association Success

JUNE 27, 2017

At my two previous associations, I have led and participated in technology projects that have laid the foundation for organizational change. The bulk of the goals were externally focused on the user experience, and they were referred to throughout the project to help keep us on track. Making change - without talking about it.

How To 60

How To Project Process Technology 60

.orgCommunity

JULY 29, 2019

You’ve called in the experts to guide a project that will have a significant impact on your association’s future. These are some advantages you stand to gain when you hire an outside expert: A fresh perspective on your project and your activities. Are the project goals clearly defined and understood by participants?

How To 40

How To Project Directory Resources 40

Associations Now

JUNE 22, 2015

Go back into your memory and recall a time you were truly, actively engaged with something—a work project, a hobby, whatever it may be. ” What Caraveli and Engel propose is not thinking about engagement from the perspective of your organization. Engagement is not about you.

Proposal 40

Proposal Event Planning Project Member Engagement 40

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

Eric Lanke

SEPTEMBER 26, 2011

The Marketing Committee. If your association is an association of widget manufacturers, then you might want widget manufacturers on your Marketing Committee to help you decide how best to market your association to other widget manufacturers. Committee X wants funds to produce a new marketing brochure. I cant help it.

Committee 100

Committee Report Innovation Project 100

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60