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Association Brain Food: 1.12.24

Reid All About it

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. More info/register (ASAE Marketing Professionals Community). She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app.

LMS 268
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Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 257
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Celebrate Women’s History Month with these innovative leaders

Nimble AMS

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Rochelle invested time in learning Nimble AMS and working with h er team, so they had the tools and knowledge needed to properly innovate. While women have made great strides in the U.S.

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Addressing the Freelance Wave

Association Success

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. LEVERAGING TECHNOLOGICAL TOOLS. Instead, employers should look to new social tools where freelancers like to hang out. These tools are free.

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Association Brain Food: 9.1.23

Reid All About it

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 229
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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: American Marketing Association.

Revenue 363
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Association Brain Food Weekly: 6.12.20

Reid All About it

He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it! Reed, CAE, president and chairman, Export-Import Bank of the United States. Identify signals in the market that can impact how you operate. A powerful way to communicate is through storytelling.

Montana 243