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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling.

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Association Brain Food Weekly: 11.13.20

Reid All About it

If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Host: New York Society of Association Executives.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. Host: New York Society of Association Executives.

Revenue 322
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Association Brain Food Weekly: 8.21.20

Reid All About it

Alisha Haridasani Gupta, New York Times ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Experience a best-in-class virtual event to inspire and start building your new event strategy.

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Association Brain Food Weekly: 4.2.21

Reid All About it

Association member communications. Interested in grading your association communications? 21 SEO tips, tactics, and trends for website content in 2021. You’ll actually get to meet 4-8 of your colleagues while learning easy and effective tips to improve your own events. Quick hits. Stan Garfield ). Host: Fridays@4.

Revenue 335
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Send the Right Message About Membership ROI

Associations Now

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone. Study up on how your members speak.