Aptify

OCTOBER 30, 2022

From your executive leadership and board of directors to each department that will be using the software, everyone needs to understand the value of implementing modern software. Of course, from the technical side, it’s important to call things what they are and be specific. Here are two examples from different departments: .

Membership Management 72

Membership Management Software How To Tips 72

MemberClicks

OCTOBER 6, 2023

Offer multiple business resources Members have access to a wide array of resources, often supported by chamber of commerce membership fees, including a membership directory, discounts, industry research and reports, and leadership development programs. This is also referred to as non-dues revenue.

Revenue 52

Revenue Software Resources Membership Management 52

Off Stage

JULY 5, 2011

5, 2011 - A Crash Course in Landing Pages. We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! 17, 2011 - RE: A Crash Course in Landing Pages.

Course 40

Course Press Release Analysis Social Media 40

Leading Learning

JUNE 17, 2021

It’s helpful to have an understanding of e-learning course creation, from coordinating subject matter experts (SMEs) and writing scripts to using rapid authoring tools, when creating a successful learning experience. If you’re not careful, you might end up with a chaotic process and a less-than-effective course.

Course 52

Course United States Detroit Content 52

Higher Logic

JULY 25, 2019

But now we get to the reality, which is that finding and producing effective B2B case studies is challenging for marketing teams. We’re here to help customers marketers rise to the top with 16 case study tips, organized by each stage in the case study process. Often, case study requests end in some form of “no” or a non-answer.

Case Study 40

Case Study Marketing Tips Team 40

Velvet Chainsaw

JANUARY 31, 2019

It’s also referred to the law of inertia. Cognitive and organizational inertia keeps an association on its current conference course even when facing disruptive or rapid external changes. We depend upon the way our resource providers—our market and customers—have always delivered. Yes, an object at rest, tends to stay at rest.

Conference 56

Conference Library Resources Process 56

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Adviser

OCTOBER 18, 2018

Then we grew membership by asking them to refer potential members to us. So we created an environment where current members wanted to refer people to us. AA: What kinds of marketing efforts did you launch to support this drive? TB: I changed NAW’s marketing from outbound to more inbound and relationship-based.

Revenue 64

Revenue Course Education Team 64

Association Adviser

DECEMBER 11, 2018

Every association is different, of course, and one way of communicating might work well for one association but not another. In-person events, printed member magazines, eNewsletters, webinars and leadership development events (typically held in-person) retained their same rankings from last year.

Communications 63

Communications Social Media Newsletter Survey 63

Thanks For Playing

MAY 17, 2012

My most common topics are, of course, cool technology (aka my weekly "Always the Last to Know" posts), blog roundup (aka my weekly "What Im Reading" posts), and Friday Top 5 (self-explanatory). And, of course and as always, Thanks for Playing! Two recent posts made it into the all-time Top 10: " My Members Dont Read! " Germany (Danke!)

Social Media 150

Social Media United States Course Innovation 150

ISAE

APRIL 4, 2024

We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Examples 40

Examples Strategy Review Discount 40

SCD Group

JULY 2, 2013

Are you walking the tightrope when it comes to your association’s membership marketing? When you register (at no charge) you’ll get instant access to nearly 100,000 words of proven marketing training in thirteen ebooks, (and our completely revamped 20-part Internet marketing course). Learn how journalism works.

eBook 40

eBook Recruiting Recruitment Discount 40

Leading Learning

OCTOBER 7, 2021

For example, you can record events to easily reference later. It’s clear that keeping your virtual member engagement high will pose a critical challenge to your association’s leadership. Here are some examples: E-learning courses: Give your members access to relevant e-learning courses that could supplement future events.

Conference 52

Conference Tips Tools Member Engagement 52

Thanks For Playing

JANUARY 8, 2013

And a college degree, even in a fairly "job training" focused field like business, marketing, or computer programming, is no longer a guarantee of a good job, or any job. Enter MOOCs ( massive open online courses ). However they exit, young people and their families are incurring substantial debt burdens. And she didn't go to college!"

Mooc 150

Mooc Class Education Analysis 150

Association Adviser

MAY 20, 2014

Think of your members as belonging to a tribe, with your leadership as the elders. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. Discover the core reasons for your tribe’s existence and why members want to belong.

Social Media 60

Social Media Communications Content Strategy 60

.orgCommunity

JUNE 18, 2019

However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. Word-of-mouth marketing drives their buying decisions. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Association Adviser

JULY 27, 2016

Are there open opportunities to engage with this member about leadership positions, sponsorships, volunteering, mentoring, content creation or event involvement? Have they taken any learning courses recently? Holly Marsilio is a marketing manager with Naylor Association Solutions. Is their membership about to expire?

Communications 60

Communications Content Member Engagement System 60

Associations Now

NOVEMBER 28, 2016

Here are just a few ways they are embracing #GivingTuesday this year: The American Marketing Association, through its foundation, is working to raise money to support its collegiate scholarship programs. AMA is looking to support two social impact and two diversity leadership scholarships to student members.

New York City 40

New York City New York Video Class 40

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. In honor of the back-to-school season, WBT Systems offers advice for anyone taking an online course —tips you can share with your members. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions.

Project 47

Project Tips Technology Marketing 47

Beth Kanter

APRIL 6, 2017

It includes our relationship with our physical environment and in the workplace that refers to the nonprofit’s physical office space. Staff hit a bit of a crisis point, according to Alison Carlman, Director of Marketing and Communications. It has created a workplace that is fun, dynamic, and sustainable.”.

How To 60

How To Library Conference Course 60

Vanguard Tech

JULY 30, 2012

OF COURSE my score went down. Thought Leadership = number of referring sites. Of course, there are many more tools such as in-page analytics , goals and more. Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. Too often, outsiders decide the metrics that define online success.

Course 70

Course Analysis Content Tools 70

MemberClicks

JANUARY 6, 2022

This kind of concentrated drive comprises of a multi-pronged plan where you promote your membership across channels, including digital outreach, recruitment at events, and incentivizing current members to refer new members. With proper marketing, word will spread about your event and you’ll see lots of potential new members in attendance.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

This kind of concentrated drive comprises of a multi-pronged plan where you promote your membership across channels, including digital outreach, recruitment at events, and incentivizing current members to refer new members. With proper marketing, word will spread about your event and you’ll see lots of potential new members in attendance.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

JUNE 15, 2018

As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.

DC 34

DC Washington Video Charlotte 34

Association Subculture

SEPTEMBER 22, 2011

We are surrounded by messages about "getting our heads in the game" and "staying the course," and "up with people, you can do it!" Will they change course and redirect resources when the opportunities present themselves? Life changes course. The Waning Days of Leadership in Association Management. leadership. (9).

Innovation 100

Innovation United States Course Association Management 100

MemberClicks

MAY 17, 2022

In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market. For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database.

System 52

System Association Management Directory Software 52

Velvet Chainsaw

JANUARY 29, 2014

Communications, leadership, management, presentation skills, project management and team skills are nontechnical topics. You’ve got to understand why you are developing and presenting this course. What resources does the target market already use? We often call those topics soft-skills.

How To 40

How To Products Content Industry 40

Associations Now

MARCH 2, 2016

The Reference and User Services Association (part of the American Library Association) solicits sponsors for student members, on a one-to-one level. In 2014, I shared the story of the Northwest Food Processors Association, which eliminated dues for its associate member category , aimed at the smallest businesses and startups in its market.

Metro 40

Metro Illinois Detroit United States 40

Associations Now

OCTOBER 26, 2016

First, in Mark Athitakis’ Leadership Blog post here at Associations Now , he highlighted research suggesting that the work of association boards—particularly their in-depth deliberations on strategic matters—can be hampered when put under the microscope in the name of transparency. A renewal notice is a bill for membership.

Course 40

Course America Leadership Resources 40

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Jamie Notter

JULY 16, 2012

Leadership insight.right when you need it. That implies, of course, that if we actually do management innovation, we will be solving a problem. We can’t move when the market moves. We don’t argue for more human organizations just because it sounds cool and makes sense with all our Matrix movie references.

Innovation 70

Innovation Social Media Products Strategy 70

Association Subculture

JULY 9, 2010

Is our membership happy with our leadership. We conduct surveys to measure how "happy" and "satisfied" our members are with our leadership, our programs and their member experience. Of course, conducting surveys and gathering data is a valuable activity. The Waning Days of Leadership in Association Management. advocacy.

Leadership 100

Leadership Conference United States Survey 100

SCD Group

JULY 29, 2012

Of course you can – you certainly know what you think would be the pat answers (if you’re in trouble you can always go to your association’s web site to find copy points) – probably something like, “great education and networking resource, terrific lunch meetings” – sound familiar? at 4:54 PM.

St. Louis 40

St. Louis Content Recruiting Recruitment 40

Observations on Association Management

JULY 2, 2009

And, of course, provided he or she has sufficient personal integrity to focus on what is best for the association and its members. Of course, those people who enjoy success must also make it his or her business to learn and fully absorb a vast amount on information and knowledge relating to association management.

Association Management 40

Association Management Dallas Texas Course 40

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). Matthew Coffindaffer , CAE, Manager, Volunteer Relations, ASAE: The Center for Association Leadership (ASAE). I took Ben Martin’s online course and found value. so I watch for that.

Social Media 120

Social Media Library Resources Guidelines 120

The Membership Blog

AUGUST 22, 2011

As always, NAHB was going all-out to give its State and Local Home Builder Association (HBA) execs as much support as possible to deal with what was politely referred to as the “challenging” situation in the home building industry. These are just a few of the things we discussed.

Communications 28

Communications Leadership Course Project 28

Jamie Notter

AUGUST 12, 2011

Leadership insight.right when you need it. in Change , Leadership , Strategy - 10 comments. Maybe not, of course, but these days we won’t even entertain thoughts like that, because our default position is that associations, as we know them, are valuable by default. Leadership. Consulting. Generations. Jamie Notter.

Social Media 70

Social Media System Innovation Leadership 70