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How to take your association’s online advocacy efforts to next level

Nimble AMS

E quip your advocates with the tools they need to be successful in their social media presence. Provide association-branded social media assets to ensure your advocates are prepared to post on your program’s behalf. Advocates can return to your guidelines if they have any questions or encounter new situations.

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Guide to Running a Successful Membership Committee

MemberClicks

Common guidelines often include identifying and explaining membership benefits, creating solutions to better support members, identifying new members, and more. Set a Transparent Communication Guideline Transparency in communications is a priority in most organizations today, including membership-based organizations.

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Does Your Organization Have Social Media Guidelines for All Staff?

Beth Kanter

We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n ” Having staff use social media as part of their work can extend the organization’s network and increase the organizational comfort level through regular practice. YQe91n #npsmpeer.

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After Scandals, Nursing Home Group Pushes Social Media Policies

Associations Now

Recent incidents involving nursing home employees who mocked residents on social media have prompted the American Health Care Association to boost its focus on social media policies. Social media has the potential to change industries in completely unexpected ways. Enforcement hasn’t been easy.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. I’m a big believer in documentation. Memorialize the relationship guidelines in your operations manual. Data is an important connector. To inspire performance, set common goals.

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How Not to React to Criticism on Social Media

Associations Now

A brand meltdown of epic proportions that swept across the internet last week shows the importance of having a social media policy in place. Hack or no hack, the episode serves as an example for associations, or any person or business, of how not to respond to criticism on social media.

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Website Governance for Associations

GrowthZone

Association employees will have clear guidelines on what is expected. Here are the three main areas that work together to increase your success: Policies – Policies should be clear and consistent and cover privacy, accessibility compliance, rules, laws, social media usage, content review and so on.