Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Nimble AMS

MARCH 6, 2023

Natasha Rochelle Associate Director of Operations at the Society of American Military Engineers (SAME) Natasha Rochelle recently demonstrated her leadership at SAME by successfully implementing Nimble AMS at her association. Laurin is a leader in event promotion and member engagement strategy at her organization. Download now

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Higher Logic

JUNE 5, 2020

Online Community Strategy. The average overall stat is the average of all the communities in the research , while the advanced overall looks at all communities with approved, operational, and measurable strategies. Want to level up your community strategy? Marketing (45%). Online Community Strategy. Let's dive in!

Analysis 272

Analysis Cost eBook Report 272

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Member-generated content shows your thought leadership and appeals to new members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Skip ahead to learn more about the strategies on our mind these days.) It’s an exciting time!

Content 52

Content System Analysis Resources 52

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

Mariner Management

JULY 8, 2021

This new approach would allow us to shift from a transactional (how things are done) to a more developmental approach (leadership cultivation) leading to more success in retaining volunteers and developing future leaders. Power of a Training Strategy. Download Coaching Volunteer Leaders: Tips for Creating a 12-Month Strategy.

Resources 118

Resources Leadership Tips Strategy 118

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

NOVEMBER 26, 2021

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International. Virtual networking advice. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1. Download now. Learning program.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Aaron Wolowiec

APRIL 1, 2013

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). At right, you’ll find the results to two different poll questions on the topic of education strategy. Effectively marketing programs. Innovative instructional strategies.

Education 100

Education Strategy Content Resources 100

AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience.

eBook 194

eBook Products Tips Tools 194

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. If your event app or community management software includes analytics and reporting , you can use this data to score insights into member behavior–and adjust your membership experience strategy in response. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

GrowthZone

FEBRUARY 25, 2021

Leadership. Administrative strangulation… employee manuals, office templates, timely marketing content for social media. Our community is progressing forward without any formal strategy or vision and thus is grasping at straws in hopes of being successful. Leadership. Lack of focus among senior leadership.

Survey 133

Survey Technology Member Engagement Leadership 133

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

JANUARY 7, 2019

In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes? Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing. So, make time to understand it, and explain it.

Case Study 204

Case Study Tools Marketing Resources 204

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. It is now available to you as a download. The 2016 Membership Marketing Benchmarking Report also includes comments from participants on their successes and challenges in membership marketing.

Report 40

Report Marketing Social Media Leadership 40

Association Analytics

JUNE 21, 2023

You can learn more about taxonomy in this blog post or watch this on-demand webinar that discusses the topic as part of an overall content strategy. Dive deeper into creating a lightweight data governance policy in this blog or download the Ultimate Guide to Data Governance. Member engagement is everyone’s job.

Team 319

Team Report Course Proposal 319

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. More info/register.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology.

Indiana 221

Indiana Review Education Conference 221

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

Spark Consulting

SEPTEMBER 9, 2022

Download the new Spark collaborative whitepaper Caveat Emptor: Becoming a Responsible Consumer of Research to find out! So what’s the answer? The post Curiosity with a Purpose appeared first on Spark Consulting.

Survey 195

Survey Innovation Strategy Leadership 195

Mariner Management

SEPTEMBER 10, 2021

Emerging or new volunteers are members who would like to contribute to the organization but likely have limited knowledge and skills in the four areas (institutional knowledge, association governance, leadership and project/role specific skills/knowledge). big projects or new products that are in development.

Project 62

Project Leadership Tips Recruiting 62

Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level. Secure leadership support and a funding commitment.

Maine 62

Maine Technology Social Media Strategy 62

Achieve

DECEMBER 22, 2020

If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . but this simple strategy can help you overcome it. Being inconsistent is.

North Carolina 98

North Carolina Tips South Carolina Team 98

Reid All About it

MAY 5, 2017

Jo Damato, ‎director, educational development & strategy, National Business Aviation Association. Microlearning: Your New Sales Strategy . Leveling up the Senior Leadership Team (Association Chat). Guest: Seth Kahan, founder, Visionary Leadership. Strategies to Increase Your Event App Adoption Rate.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

YourMembership

MAY 8, 2015

Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy. Please note that our next CAE accredited Thought Leadership Webinar will be held on May 20 th. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

Mariner Management

SEPTEMBER 10, 2021

They don’t understand their roles in the associations, how associations work, or have strong leadership skills. What’s different about this approach is the strategy of connecting volunteer training and development to the volunteer’s motivations, in addition to their current knowledge and diverse skill levels.

California 62

California Committee Leadership Project 62

Optimist Consulting

DECEMBER 17, 2015

I was interested to read a recent report about digital governance by Lisa Welchman, Digital Governance: A Primer for Content Marketers , on the Content Marketing Institute’s website. For more detailed insights, I recommend downloading the free report here. Organise the digital content ‘team’. Identify the strategists.

Content 100

Content Social Media Committee Team 100

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. The Challenge. The Solution. The Results.

Case Study 74

Case Study Texas Guidelines Revenue 74