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From Stagnant to Stand-Out: 3 Strategies to Differentiate Your Customer Experience

Higher Logic

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. Props to @andpizza for taking a bold #customerexperience strategy, interacting with customers via text! June 12, 2019.

Strategy 136
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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example.

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4 Ways to Build Flexibility Around Innovation

Associations Now

Sometimes the root of your organization’s future might come in the form of not only finding the right idea, but finding the right way to sell innovation both inside your organization and to the broader world. This is not a technological format—but it is innovative in much the same way as a well-considered app. A few considerations: 1.

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Association Brain Food Weekly: 1.24.20

Reid All About it

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Attention trumps creativity and innovation. That’s the problem with social media today.

Arlington 359
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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

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Association Brain Food Weekly: 2.5.21

Reid All About it

Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy. It’s fun to have broccoli in a new format. Quick hits. As a venison lover, I enjoyed this post.

San Diego 370
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Association Brain Food Weekly: 8.21.20

Reid All About it

Alisha Haridasani Gupta, New York Times ). Experience a best-in-class virtual event to inspire and start building your new event strategy. Learn how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners. (Jen Colletta, Human Resource Executive ). This is hilarious.