Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. And remember that you have to offer them something they want to capture their information so that you own the lead. conferences crowdsourcing innovation marketing membership presentations'

Tips 150

Tips Marketing Conference Cost 150

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

Products 60

Products Process Committee Guidelines 60

EventMobi: Association Events

AUGUST 11, 2023

Your event page could feature a registration form, FAQ, information on event speakers , programming schedule, code of conduct, travel information, and more. Not only are visuals a handy way to break up the monotony of too much text, but they also give your visitors another way to consume information and engage with your site.

Examples 130

Examples Directory Software Video 130

Associations Now

AUGUST 14, 2023

Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer.

Content 88

Content Video Resources Team 88

Associations Now

OCTOBER 22, 2013

The device has an 81 percent usage share in the tablet market, according to the company. Digital magazines for the iPad and other platforms hold promise for the publishing industry, but the format’s still experiencing some growing pains. According to a new AdWeek piece , tablet magazines remain a tiny part of the market.

Products 40

Products Industry Report Marketing 40

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Associations Now

MAY 28, 2014

In what could prove a major test for the magazine industry, publishing giant Time, Inc., It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week.

Guidelines 40

Guidelines Industry Content Tools 40

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. AA: What about Underwater Magazine ? Tamara Groom is a marketing specialist with Naylor Association Solutions.

Content 61

Content Marketing Social Media Maine 61

AssociationChat

MAY 20, 2020

Biz Events Asia sharing news on a massive market. CorbinBall.com – #eventtech information pioneer. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast. Meetingsnet.com Digital Magazine. Prevuemeetings magazine. Smartmeetings.com magazine. MeetingsToday.com.

Resources 105

Resources Certificate Texas America 105

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. But they’re also providing genuinely useful information.”. Here’s an SEO refresher. For years, SEO was the MVP.

Strategy 83

Strategy Marketing Social Media New York 83

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Nimble AMS

NOVEMBER 25, 2022

Board reports summarize your association’s efforts , giv ing your board of directors necessary information without being too time-consuming. When writing these reports, your association management software (AMS) can provide valuable information to make the reporting even easier and more insightful. . Committee work . Accomplishments.

Software 126

Software Association Management Proposal Committee 126

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Associations Now

JANUARY 31, 2020

As CPO Magazine recently reported , such attacks look like credible add-ins to Office 365, but they allow unfettered access to an entire account until the user realizes the account has been compromised. “The Clicks are packaged into more precise ad targeting tools that Google hands off to marketers. OAuth-based phishing.

Tools 101

Tools Marketing Examples Products 101

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

DECEMBER 8, 2016

How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it?

Marketing 40

Marketing Los Angeles Video Analysis 40

Velvet Chainsaw

MARCH 31, 2014

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing? Four Steps To Move Beyond Inbred Marketing. Get specific.

Conference 40

Conference Marketing Newsletter Industry 40

SCD Group

FEBRUARY 18, 2014

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.

Email Marketing 40

Email Marketing eBook Communications Video 40

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. If you want to reach your members with valuable industry information, you should consider the printed word. Roll the Presses.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 173

millennials Tips Social Media Strategy 173

Mizz Information

FEBRUARY 27, 2012

Mizz Information. Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. I am trying to keep my love of Pinterest alive despite the ridiculously overwhelming influx of marketing hype about it--really, I am. Theres a reason people buy womens magazines: to look at the pictures.

Social Media 40

Social Media Content Course Marketing 40

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Geoff Livingston writes about wearable computing , specifically Google Project Glass which “empowers two things: sharing and accessing information anywhere.” How will this impact marketing? Tagged: Content Marketing , Twitter. Cheers for cheese!

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 169

millennials Tips Social Media Strategy 169

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . While much of this content is poor quality — riddled with factual errors, uninspiring viewpoints, or outdated information — a significant portion of it is excellent.

Content 107

Content Strategy Library Newsletter 107

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

JUNE 27, 2018

At RIMS (the Risk and Insurance Management Society), we know that more than 60 percent of our members join for access to information and to increase their risk management knowledge. RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. Don’t have a large magazine archive?

Content 67

Content Library Social Media Resources 67

Higher Logic

SEPTEMBER 12, 2017

E-newsletters and physical magazines. If you don’t want to publish pricing, make it easy for interested parties to get in touch with you for more information. Look at what other organizations are offering and their price level to find a general market rate for your offers. Online communities. Public websites.

Revenue 222

Revenue Price Newsletter Directory 222

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

Proposal 84

Proposal Revenue Review Newsletter 84

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Association Success

MARCH 7, 2019

Inform your education programs with this unique strategy. It takes months or years to retool things like learning design, pathways and marketing. We are energized by gathering and analyzing the huge amount of information that comes our way. Take in information (some call it trivia) by osmosis. Locate Your Noticers.

How To 108

How To Industry Social Media Education 108

GrowthZone

MARCH 18, 2021

You: We have new information on our events pages. Helpful marketing advice for retailers? According to Hubspot, the world’s leading inbound marketing software and knowledge base, inbound marketing is about selling products and services in a way that consumers want to buy today. Google: We see it. Indexed it.

Directory 97

Directory Content Tips Software 97