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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach.

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What I’m Reading

Spark Consulting

The Big Board (Pinterest, that is) of marketing infographics , from Constant Contact. We all constantly hear, “be like Amazon.com,” and it’s usually referring to customer service and convenience. John Haydon shares nine specific words that will help. A bias towards action may not always be a good thing.

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Association Brain Food: 1.12.24

Reid All About it

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community).

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For-profit competition is coming for you: 4 strategies to help your association

Nimble AMS

Healthy Competition: A Slack community created by two thought leaders with exclusive rooms for competitive intelligence professionals. Many of these new “associations” began as a byproduct of an individual building their personal brand with the help of an innovative tool like Slack. Emphasize digital-first. Social learning.