Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Products 60

Products Process Committee Guidelines 60

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Foresight as a Leadership Competency, Part 1. Chapter benchmarking survey.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

Case Study 74

Case Study Texas Guidelines Revenue 74

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. 5 Product Management Principles to Adopt.

Content 97

Content Conference Revenue Discount 97

Velvet Chainsaw

NOVEMBER 30, 2022

To help you on your business priority program development journey, consider these six tips: Learning Pathways — Do not organize sessions by job function ( i.e., sales, marketing, or operations). Spotlight Sessions — Leadership development is a pressing priority for most CEOs. Consultant or Supplier Tracks — Don’t do them.

Tips 65

Tips Conference Technology Education 65

.orgSource

MARCH 18, 2024

People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. Our value is not in a magazine or even standards. It’s an example of changing but not changing. I understand that sentiment.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. 1 CAE credit.

Video 221

Video Certificate Review LMS 221

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Member engagement.

Strategy 168

Strategy How To Software Team 168

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Presenters: Dianne Davis, meetings and marketing consultant, Owner, Tulnet.

DC 184

DC Project Ohio Washington 184

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

NOVEMBER 25, 2016

Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Presenters: Dianne Davis, meetings and marketing consultant, Owner, Tulnet.

DC 150

DC Project Ohio Washington 150

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

NOVEMBER 13, 2018

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Association Adviser

NOVEMBER 14, 2013

SmartBlog on Leadership. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Dan Varroney.

Directory 60

Directory California Social Media Newsletter 60

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Sponsorships. I especially love the first two pieces of advice. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Velvet Chainsaw

FEBRUARY 20, 2017

No one has ever changed their opinion of a brand through this ineffective marketing tactic. Sure it helps grow attendance and revenue, but it doesn’t help your profession. Have you ever tried to kill a sacred cow and met with resistance from leadership? Bag Inserts. Branded Key Cards. See bag inserts. Everyone Wins” Posters.

Committee 82

Committee Video Maine Revenue 82

Association Adviser

APRIL 15, 2014

Association Leadership. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Karl Moore. Sheri Jacobs, CAE.

millennials 60

millennials Georgia Florida Directory 60

SCD Group

JULY 16, 2013

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. When I was at a major national association, we converted our monthly magazine from a members-only publication to a free, controlled-circulation magazine. Coincidence?

Michigan 40

Michigan Committee Industry Revenue 40

Association Adviser

NOVEMBER 21, 2016

At the same time, your association should not be shy about continuing to ask for their advertising and marketing dollars. Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share.

Case Study 60

Case Study Directory Cost Revenue 60

Associations Now

JULY 8, 2013

Note to marketing professionals: Do not use living creatures as PR swag! ” Chris Wetherell, the creator of Google Reader, told the magazine’s website that if he’d had the idea for the product today, “ I would absolutely not do it inside of Google. Is “mourned” too strong a word?

Leadership 40

Leadership Project Innovation Products 40

Associations Now

SEPTEMBER 9, 2015

The legendary nonprofit organization will give up majority ownership of its media assets, including its iconic magazine, to 21st Century Fox. The magazine, the most famous product of the National Geographic Society , has become an icon of geography, world culture, and science. These days, the society has 6.8

Washington 40

Washington Education Revenue Content 40

Association Adviser

OCTOBER 13, 2016

When asked whether certain technologies are being fully utilized to create customized experiences, only 34 percent of respondents utilize an email marketing system; 28 percent fully utilize their AMS; and 15 percent fully utilize their career center. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Velvet Chainsaw

SEPTEMBER 15, 2015

As brands evolve, they are increasingly looking for marketing investments where they can make an emotional impact with a defined target market. Thus, they must be vetted well, transparent in intent, bring value to your customers (in addition to you and your partner) and ideally be big deals worthy of ongoing leadership time investment.

Conference 40

Conference Revenue Leadership Marketing 40

Association Adviser

NOVEMBER 19, 2013

In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Facebook is a good tool for sharing videos, announcing new issues of the magazine and getting feedback. That must present some tough communication challenges.

Social Media 60

Social Media Louisiana Video Technology 60