.orgSource

MARCH 18, 2024

Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. Both are steeped in the world of associations and are avid students of strategy, business, and culture beyond this industry. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

MultiBriefs

JUNE 29, 2023

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively.

Marketing 52

Marketing Social Media Directory Video 52

Associations Now

APRIL 9, 2013

Here are three questions to ask yourself while building your thought leadership strategy ( based after Forrester’s IDEA graph ): How do your members think? What’s the overarching purpose of thought leadership? Use social media channels, magazines, newsletters, and the like to find a voice in your community.

Leadership 40

Leadership Newsletter Social Media Industry 40

Trade Association CEO Blog

FEBRUARY 12, 2011

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. The Role of Association CEO.

Newsletter 28

Newsletter Michigan Communications Education 28

Association Adviser

NOVEMBER 14, 2013

SmartBlog on Leadership. Developing a Successful Student Membership Strategy. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Dan Varroney. Potomac Core Consulting.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

MARCH 19, 2013

Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association. 12 Most Out of This World Leadership Lessons from Star Wars.

Georgia 60

Georgia Directory New York Newsletter 60

Idea Architects

FEBRUARY 21, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Using Stories to Advance Your Strategy: Quotes and Questions. Labels: questions , story , strategy. in fact, i thought of you this morning when i discovered a new company called smith magazine. Image Credit.

Strategy 60

Strategy Columbus DC Louisville 60

Association Adviser

APRIL 15, 2014

Association Leadership. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How can your association ensure tomorrow’s best and brightest will want to work with you?

millennials 60

millennials Georgia Florida Directory 60

SCD Group

DECEMBER 11, 2016

That means a duty to the organization to monitor trends and adjust association strategies to fit the changes. Big boards with layers of committees and elaborate schemes in the officer track tend to bog down associations and deter younger members from leadership. Some respond better than others.

Kansas City 53

Kansas City Kansas Newsletter Social Media 53

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. For example, we did a story about Gen Xers moving into leadership roles.

Video 60

Video Communications Social Media Newsletter 60

SCD Group

MARCH 19, 2013

New Strategy: Mobile. Consumers (our members) expect information to be available now not in the next quarterly newsletter. As associations expand fast, instant, mobile content, they can expect members to expect more in-depth information and analysis in the association’s traditional newsletters, magazines and websites.

Examples 40

Examples Newsletter Analysis Content 40

Association Adviser

AUGUST 7, 2017

AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. When someone has the ability to reach out to a colleague who has shared insight and advice in the pages of The MHEDA Journal or in our newsletter, that is an enormous benefit. Email her at jandreu@naylor.com.

America 64

America Social Media Press Release Education 64

Reid All About it

AUGUST 19, 2022

Make sure you (and your association’s leadership) aren’t falling for any of them. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Game-Changing Email Strategies to Dominate the Inbox in Q4.

Technology 43

Technology Software Cost Products 43

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60

Idea Architects

FEBRUARY 9, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Regularly consume media outside your normal reading routine: magazines, TV shows, websites, blogs, music, etc. Invite “wild cards,” to participate in your meetings and strategy sessions. Wheres Jeffrey.

Columbus 60

Columbus DC Louisville Houston 60

Association Adviser

OCTOBER 15, 2013

AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). LR: It’s difficult today for someone to read a magazine cover to cover, so we have the unique ability to share snippets so a reader can take small bites when their schedule permits.We our readers? What’s the key?

Revenue 60

Revenue Industry Social Media Process 60

Reid All About it

OCTOBER 11, 2019

Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Newman, Greater Good Magazine ). Seven ways to boost your newsletter open rate. Crap, he (Indi Samarajiva) is right.

DC 50

DC Washington Content Education 50

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

SCD Group

JUNE 25, 2012

Oh, that means you need to spend 8-10 years or more before you can step into a leadership position. Time to read association newsletters and magazines. Labels: association boards , association leadership , association membership , association volunteers , SCD Group. Strategy | Content | Discovery. Newer Post.

Committee 40

Committee Project Newsletter Content 40

Mizz Information

MARCH 11, 2014

You must also weave the online community into your other communication vehicles: newsletters, print ads and editorial content in magazine, on-site meetups at conferences, cross-promotion in journals and other publications via journal clubs, and public social media channels. Leadership buy-in is essential.

Cost 40

Cost Communications Course Newsletter 40

Beth Kanter

SEPTEMBER 28, 2015

The event is sponsored by Patagonia as part of their Corporate Social Responsibility program. I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. Key to their strategy was using influencers. Have you used a contest? What is your best tip?

Social Media 28

Social Media Idaho Oregon Case Study 28

Ungrated

JULY 24, 2023

The resources, best practices, and solutions that get published on our blogs, newsletters, magazine, books, and digital channels showcase that commitment. The 2023 EXCEL Awards are the largest and most prestigious annual program that recognizes excellence and leadership in nonprofit association media, publishing, and communications.

Newsletter 52

Newsletter Maine Resources Communications 52

The Membership Blog

DECEMBER 3, 2012

There are two basic strategies that can be used to sell a dues increase to your members (either for approval or for implementation). The chapters were then able to put information in their newsletters, and were also prepared to handle the most frequently-asked questions.

Committee 28

Committee Newsletter Communications Process 28

SCD Group

JUNE 20, 2012

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Took magazine from 4x to 7x a year; searchable with keywords archived. Newer Post.

Content 40

Content St. Louis Social Media Case Study 40

Association Adviser

FEBRUARY 26, 2018

Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important. Think about ways you can introduce readers of your eNewsletter to your magazine or readers of your magazine to your website. So good job, you are on your way!

Charlotte 121

Charlotte Indiana Communications millennials 121

Trade Association CEO Blog

JANUARY 24, 2012

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. The Role of Association CEO. Need C6 Support?

Newsletter 28

Newsletter Project Maryland Michigan 28

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website.

Industry 64

Industry Marketing Social Media New Jersey 64

Beth Kanter

AUGUST 29, 2017

I work with organizations primarily in four different areas: tackling technology distraction, managing information overload, achieving greater work-life balance in a digital world, and mindful leadership. Can you share the strategy around that and other ways to keep mindful while using tech? Anything else you want to share?

Technology 41

Technology Course Tools Atlanta 41

Association Adviser

JANUARY 24, 2019

It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. Establish performance metrics and track them over time.

Communications 61

Communications Content Newsletter Directory 61

AssociationChat

NOVEMBER 12, 2020

At the start of our strategy session, we agreed to focus on the big picture and stay out of the weeds. Web: facilitatebetter.com Twitter: @JeffreyCufaude Newsletter: facilitatebetter.substack.com YouTube: [link]. I wonder if we’ve started to stray from that commitment.”. Use respectful, non-judgmental language.

Review 121

Review Newsletter Conference Committee 121

MemberClicks

JULY 12, 2022

In other words, a tiered dues model enables chambers to stop limiting member organizations’ choices by forcing a one-size-fits-all strategy. Introduce the changes on all your online communication channels, including your email newsletter, on your branded social profiles and anywhere else your members are likely to see it.

How To 52

How To Directory Price Columbus 52

Association Adviser

MAY 23, 2018

We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Here is an example of the American Bankers Association’s bimonthly magazine website. Almost half of respondents rely on a one-size-fits-all strategy. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Ungrated

SEPTEMBER 17, 2021

Our next step is to convene a member-driven diversity, equity, and inclusion working group to develop a strategy for CAI, its affiliated organizations and chapters, and the community association housing model. However, we know there is more we can do to benefit our communities and our members.

Newsletter 94

Newsletter Certificate Washington Resources 94

Association Adviser

MAY 23, 2017

Here are three steps your association can take today to begin creating a strong content strategy that will help you maximize your non-dues revenue potential. If the answer is more than two years ago, it’s time to survey association leadership, members, advertisers and sponsors to find out if you’re truly giving them what they want and need.

Revenue 64

Revenue Content Survey Newsletter 64