Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. How involved is your leadership with the budget maker?

Price 98

Price Tips Conference Cost 98

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. The first two steps are critical for organizing your sponsor data for analysis. We like to use these categories: on-site branding, digital/print advertising, thought leadership, attendee/networking experiences, and VIP events.

Price 59

Price Analysis Leadership Revenue 59

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

Content 88

Content Video Resources Team 88

Associations Now

FEBRUARY 26, 2023

Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales. Only your organization knows your members, and knows where to look to identify those headwinds. Not exactly.

Strategy 119

Strategy Examples Review Revenue 119

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Foresight as a Leadership Competency, Part 1. Find out how to enrich your planning and operations through the integration of foresight into your organization. 1 CMP credit. Fri 8/6 at 4 p.m. every Monday.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JUNE 21, 2019

She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intentional online communities.”. Organizer: ASAE Technology Professionals Council. 1 CAE credit. More info/register. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. ” Also, check out the organization she mentions, Fight the New Drug. AI pulse survey. She says, “I had a helicopter mom.

Revenue 227

Revenue Survey Education Strategy 227

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” People benefit from the encouragement and wisdom of groups like.orgCommunity’s Leadership Circles. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Velvet Chainsaw

FEBRUARY 8, 2021

By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue. Sponsors are more willing than ever to invest in high-quality thought leadership opportunities. Here are five tips.

Content 97

Content Conference Revenue Discount 97

Velvet Chainsaw

NOVEMBER 30, 2022

As we progress through the event industry’s recovery to 2019 levels, conference organizers must have a laser focus on helping potential attendees make their business case for attending their events. Workforce and Technology — Quite a few conference organizers make the mistake of setting up a learning track around one or both of these topics.

Tips 65

Tips Conference Technology Education 65

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value.

Strategy 168

Strategy How To Software Team 168

Reid All About it

MAY 14, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. New episodes are posted by 1 p.m. every Monday. Guests: Joy Duling.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Writing as a Thought Leadership Strategy. Analytics 101: Creating Dashboards for Your Organization (Data Analytics Network).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. So says a new report from Chally Group Worldwide ranking the top companies for leadership. Chances are, a lot of people have great ideas for growth and innovation,” GE CEO Jack Immelt told the magazine.

Survey 40

Survey Leadership Recruiting Recruitment 40

Velvet Chainsaw

FEBRUARY 23, 2016

Danger, conference organizer! Too many organizations pat their leaders on the back for increased attendance, positive smile-sheet scores, or increases in sponsorship revenue. They include stats on total attendance, revenue, number of sponsors or exhibitors, pace reports, and satisfaction surveys. No More Flailing Arms.

Conference 40

Conference Organization Revenue Team 40

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

DECEMBER 22, 2014

From diversity to globalization to governance, a few big leadership themes from the past year—and challenges for the next one. And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. Listening is an underrate leadership skill.

Leadership 40

Leadership Case Study Revenue Survey 40

Association Navigator

JANUARY 3, 2013

Fortune magazine. I did some reading about Coach Nick Saban’s leadership philosophy and style in anticipation of the BCS National Championship game Monday night between Alabama and Notre Dame. Saban’s success at Alabama is measured in wins, revenue, and player academic success. Before Saban arrived the revenue was $67.7

Alabama 100

Alabama West Virginia Virginia Leadership 100

Reid All About it

OCTOBER 9, 2020

Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Is Your Organization Ready to Take the Full Advantage of Digital Events? More info/register. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Fri 12/18 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Video 221

Video Certificate Review LMS 221

Reid All About it

MAY 29, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council. Organizer: Robert Taflinger. Today’s sessions: From Public Speaker to Virtual Event Host – Ramon Ray, Entrepreneur, Smart Hustle Magazine.

San Diego 259

San Diego Strategy North Carolina Conference 259

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Reid All About it

JUNE 26, 2020

Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Implicit bias. CRP challenges. Host: ASAE.

Montana 370

Montana Conference Content Education 370

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet.

DC 184

DC Ohio Project Washington 184

Aaron Wolowiec

MAY 6, 2014

Following introductions and an outline of the day’s learning outcomes, I shared four big ideas that represent the importance of education to our organizations: Meetings represent a significant and increasing proportion of association revenue. And most aren’t afforded a seat at the executive leadership table. Leadership centers.

Education 100

Education Michigan Certificate Revenue 100

Association Adviser

JULY 5, 2017

Can you and your organization relate? And, yes, you can easily replace the word “companies” with any functional area or department within your organization. The resulting gap represents lost opportunities and revenue. So, how does this translate to your organization? Decisions stall. Communication breaks down.

United States 76

United States Review Revenue Communications 76

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Guests: John Graham, CAE, president and CEO, ASAE & The Center for Association Leadership. 4 Easy Ways to Generate Non-Dues Revenue. Lisa Hurley (moderator), content director, Special Events magazine and MeetingsNet.

DC 150

DC Ohio Project Washington 150

Associations Now

JULY 8, 2013

How do you help ensure your staff shares its best thinking with the organization? ” Chris Wetherell, the creator of Google Reader, told the magazine’s website that if he’d had the idea for the product today, “ I would absolutely not do it inside of Google. Is “mourned” too strong a word?

Leadership 40

Leadership Project Innovation Products 40

Association Adviser

NOVEMBER 21, 2016

Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share. Likewise, an economic downturn might be just the push you needed to launch a a magazine microsite.

Case Study 60

Case Study Directory Cost Revenue 60

Associations Now

SEPTEMBER 9, 2015

The legendary nonprofit organization will give up majority ownership of its media assets, including its iconic magazine, to 21st Century Fox. In exchange, the society gains financial stability that’s difficult to come by for media organizations. Meanwhile, it publishes the magazine in 25 different languages.

Washington 40

Washington Education Revenue Content 40

Association Adviser

NOVEMBER 13, 2018

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. The more you customize your information, the more it can become overwhelming to track and organize all of your content.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

OCTOBER 13, 2016

Associations should consider the positive impact technology can have on the entire organization and make necessary investments. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities. About the study.

Communications 60

Communications Revenue Social Media Survey 60

SCD Group

JULY 16, 2013

When I was at a major national association, we converted our monthly magazine from a members-only publication to a free, controlled-circulation magazine. In giving it away free to members and qualified non members, ad revenue increased from $85,000 to $3 million. Unexpectedly, total paid membership doubled. Coincidence?

Michigan 40

Michigan Committee Industry Revenue 40

Reid All About it

MARCH 3, 2023

His insight should help you improve the subscriber experience at your organization. That’s the question the Professionals for Association Revenue asked several association executives and consultants. Quick hits Real accountability at work requires better metrics across the organization. Event gamification. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

NOVEMBER 19, 2013

In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Facebook is a good tool for sharing videos, announcing new issues of the magazine and getting feedback. That must present some tough communication challenges.

Social Media 60

Social Media Louisiana Video Technology 60