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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

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What I’m Reading

Spark Consulting

The Big Board (Pinterest, that is) of marketing infographics , from Constant Contact. We all constantly hear, “be like Amazon.com,” and it’s usually referring to customer service and convenience. John Haydon shares nine specific words that will help. A bias towards action may not always be a good thing.

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Association Brain Food: 1.12.24

Reid All About it

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). Dirty data.

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10 Ways to Learn with Higher Logic

Higher Logic

Therefore, it not only enhances social inclusion, active citizenship, and personal development , but also self-sustainability, as well as competitiveness and employability. ”. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Higher Logic Videos & Social Media.

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