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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. The executive team and board of directors appreciate all of Jamie’s hard work to add value to Phi Kappa Phi membership.

Michigan 190
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Ngage Management Grows by 7 New Employees, 4 Serving as Association Directors

Ngage Management

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. She holds a master’s degree in Public Administration from Western Michigan University.

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Why An AMC (Like Ngage) Is A Great Place to Work

Ngage Management

Association Management Companies (AMCs) allow services to be customized to meet specific client goals, supporting strategic planning, membership development, communications, marketing, finance, board governance, and more. In four short years, Ngage became Michigan's largest association management company. Learning opportunities abound!

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Internet Association Hires New Director Of Federal Government Affairs

InternetAssociation

We are thrilled to have Amy join our team and expand IA’s ability to advocate for the internet industry at such a critical moment in time,” said IA Interim President and CEO Jon Berroya. Bos is a graduate of Hope College in Holland, Michigan. ###. She also previously worked for Congressman Pete Hoekstra (R-MI).

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Association Brain Food Weekly: 1.22.21

Reid All About it

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. Host: ASAE.