Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. I’m happy to feature it as long as it’s not too product-centric.

Social Media 254

Social Media DC Strategy Education 254

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m happy to feature it as long as it’s not too product-centric. But, seriously, has anyone seen the movie Join or Die yet? I’m hoping to somehow.

DC 265

DC Washington Member Engagement Innovation 265

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. I’m happy to feature it as long as it’s not too product-centric. If I lived in the DMV, I’d be on this bus for sure. More info/register.

Arlington 212

Arlington Revenue Leadership Strategy 212

Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms.

Social Media 69

Social Media millennials Email Marketing Recruiting 69

MultiBriefs

MAY 9, 2024

Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. A simple breakdown of market segments can be done through highlighting generational differences and how reaching members in each one can be accomplished.

How To 52

How To millennials Social Media Newsletter 52

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” I’m happy to feature it as long as it’s not too product-centric. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Yeah, it sucks. Just the facts. “ More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. I’m happy to feature it as long as it’s not too product-centric.

Revenue 259

Revenue Strategy Member Engagement United States 259

.orgSource

APRIL 22, 2024

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. Most were CEOs leading companies that provide products and services to associations.

Technology 88

Technology Innovation Team Products 88

Associations Now

MAY 20, 2014

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. “There are over 80 million folks that are considered millennials. Could it work?

millennials 40

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

WBT Systems

DECEMBER 12, 2017

In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important. Disengaged employees are less productive and more likely to quit. The numbers are even more drastic with young professionals.

How To 229

How To millennials Handbook Survey 229

Higher Logic

JULY 11, 2017

Tapping into activity data can help you identify upsell and cross-sell opportunities by telling you when customers express an interest in a product. For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library.

Revenue 189

Revenue millennials Library Products 189

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. I’ll be happy to feature it as long as it’s not too product-centric. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. I’ll be happy to feature it as long as it’s not too product centric.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” Have you read any of them?

millennials 150

millennials eBook Washington Innovation 150

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. Make Your Marketing Technology Resolutions for 2018. Keep learning! 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Association Success

SEPTEMBER 17, 2020

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. When you’re hiring, you are essentially selling jobs to people.

How To 190

How To millennials Process Recruiting 190

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. These outcomes challenge the narrative put forth by some that membership as a product and professional and trade associations as a category are in decline. In fact, associations estimate that about 21% of members are Millennials or Gen Z.

Report 49

Report Marketing millennials Directory 49

Membership Marketing

NOVEMBER 8, 2019

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Plexus Consulting

SEPTEMBER 8, 2015

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Generation Y. Echo Boomers.

millennials 40

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Reid All About it

AUGUST 12, 2016

And, if your company has a webinar scheduled in the upcoming month, I’d be happy to feature it in future Brain Foods as long as it’s not product-centric. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. – Millennial Engagement Strategies for Associations. Thu 8/18 at 2:30 p.m. More info/register.

Utah 150

Utah millennials Social Media LMS 150

Higher Logic

FEBRUARY 27, 2020

30% said they house their community under marketing. 7% had their community under product. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. Millennials tend to be very focused on transparency within an organization.

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millennials Content Tips Communications 207

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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Associations Now

AUGUST 18, 2014

What do millennials want out of your meeting? This finding translates to the exhibit floor, where millennials seek interactive product demonstrations and interactions with booth staff. They search out booths that can demonstrate products and services in an entertaining way, and they look for giveaways.

millennials 40

millennials Report Products Industry 40

Reid All About it

SEPTEMBER 30, 2016

I’ll be happy to feature it as long as it’s not too product-centric. American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

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SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Think Millennials Are Tough?

Marketing 40

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Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. I’ll be happy to feature it as long as it’s not product-centric. Ottawa, Ontario). Tue 4/30 at 1 p.m.

Social Media 170

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Higher Logic

DECEMBER 30, 2015

Since your online community is an extension of your organization -- whether comprised of association members, customers for a certain product or service, or just die-hard fans of a movement -- it makes sense that maintaining diversity in an online community is important, as well.

millennials 120

millennials New York Products Industry 120

Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

millennials 40

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Associations Now

MARCH 21, 2016

The American Pet Products Association says an increase in “pet humanization” is helping to drive record growth in the industry, even as other segments, such as sales of live animals, stumble. And according to the American Pet Products Association, all that spending adds up. billion on pet products last year—up from the $58.5

Products 40

Products millennials Industry Course 40

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

millennials 150

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MemberClicks

MARCH 23, 2023

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. They value productivity and like getting tasks done – quickly! In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way. Keep it simple Remember, Gen Xers value productivity.

millennials 52

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Reid All About it

MAY 13, 2016

Learn how to leverage the latest industry best practices to grow this oft-overlooked revenue stream, create an inventory designed to sell, merchandise products so clicks convert to cash, and make the most of mobile. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section.

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