YourMembership

DECEMBER 11, 2014

The fact that the job market is heating up is significant for many associations. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. As members of your organization, you have unparalleled access to them.

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Associations Now

MAY 4, 2016

A recent campaign by the trade group Made in NYC is seen as a model for other organizations looking to attract businesses—and favorable zoning rules. This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses.

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YourMembership

JULY 3, 2014

The root of associations can be traced back to organizations and institutions like the church, medieval craft guilds, merchant trade groups and Greek symposiums. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. The earliest association on record in the U.S.

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Associations Now

MAY 9, 2019

During a week when the two largest ride-hailing services faced a widespread driver strike, an organization that represents those drivers launched a program that focused squarely on the mental health of drivers. The protest was timed immediately ahead of Uber’s initial public offering on the stock market this week; Lyft had its IPO in March.

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Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. If it’s true, it looks like there’s a new trend in the destinations space. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. .

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Associations Now

AUGUST 22, 2017

Also: How augmented reality technology in the new iOS may be changing events sooner than you think. Organizations are keen to accept volunteers from all walks of life, but there are several compelling reasons why your group should make an effort to recruit volunteers who represent your audience.

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Associations Now

FEBRUARY 16, 2017

based office in New York City. membership through referrals from current ICA members, a media campaign, and an open house in New York City. The marketing push is focused on raising awareness around member benefits such as certifications, training programs, think tank outputs, and networking opportunities.

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Associations Now

MAY 19, 2017

With the specialty food space growing at a faster pace than the broader food industry, a new partnership between the Specialty Food Association and the Food Marketing Institute could help both groups leverage that growth. And a new alliance could help maximize the value of that niche in a big way.

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Association Success

MARCH 27, 2017

A great freelancer will stick with your organization and add value to your association. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Hire someone who has a proven track record of communication and accountability with other organizations.

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CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Associations Now

MAY 5, 2016

A new organization dedicated to New York City’s technology scene—founded by the CEO of AOL and one of the city’s most prominent venture capitalists—hopes to expand the startup world’s influence locally. Tech:NYC won’t be alone in attempting to attract business to the city.

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Association Adviser

FEBRUARY 7, 2014

It’s a concise, visual way to brand yourself and your organization while using Google+ hangouts. She is based in New York City. Marketing & Communications Technology Google Plus Google+ hover card videos' In this 5-minute video , MaximumPlus CEO B.L.

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Associations Now

AUGUST 19, 2018

If you’re rethinking how your organization operates, says Kickstarter cofounder and former CEO Yancey Strickler, rethink how you define “value.”. But, at each pivotal moment during the company’s rise, Strickler encouraged the organization to take a step back and consider whether it was pursuing growth for its own sake.

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Associations Now

NOVEMBER 4, 2015

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. This misunderstanding over intellectual property rights is a huge tendency for internet users, and is something organizations should be wary of. Tweet of the Day. Other Good Reads.

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Association Success

OCTOBER 1, 2018

However, 3 years into this role, my military spouse received orders to move to New York City, where I found it challenging to find an IT role without possessing a Bachelor’s Degree. The workload was intense, even for a low-level marketing person like me at the time. In the midst of a ‘what now?’

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Associations Now

OCTOBER 14, 2015

Community associations, this one’s for you: Learn how to stretch your organization’s finances so you don’t have to bend over backwards to balance the books. Plus: Microsoft’s latest investment in New York education. Other Good Reads. Looking to bring your association to the rest of the world?

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SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Sitting in the airport last Saturday, I noticed a huge number of people wearing logoed clothing that identified themselves with their team, cause, city, company. Create a tag line for your organization and/or your cause. Fundraising.

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Association Adviser

SEPTEMBER 21, 2016

Create the mission first; then build the organization. . Sometimes, a person feels so passionate about a cause that they start building their own organization around it. According to Sabuco, whether you are a small, medium or large organization, always incorporate an executive summary of your business plan within your annual report.

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Associations Now

NOVEMBER 5, 2014

The industry thinks it has a solution to the problem, and it comes in the form of a new trade group: the Trustworthy Accountability Group (TAG), an initiative launched in September by IAB, the American Association of Advertising Agencies, and the Association of National Advertisers. “TAG plans to call out bad actors,” she said.

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Associations Now

APRIL 16, 2015

Plus: Are you a small organization with little time to blog? The 65 events scheduled today cover wide geographic ground—from educational sessions in Wisconsin to social media efforts in New York City to a press rally in Las Vegas—as well as a broad range of subject matter. No worries. Had an unproductive day?

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SCD Group

AUGUST 21, 2014

Guest Post by Russ Lemieux, Kellen Company Description of the Organization: The Research Chefs Association is a 2,000 member professional society of chefs and food scientists working in R&D in food industry. Over time, as the organization grew in size and scope, the organization was increasingly hampered by that style of Board.

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Associations Now

JUNE 13, 2014

Every industry has new brands or products trying to make a splash, but often budgets don’t allow them to purchase booth space at tradeshows or market at the same level as the bigger, already-established players. Good news: Association tradeshows are helping them out. More times than not, it’s hard to be the new kid on the block.

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Plexus Consulting

APRIL 18, 2015

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. It is a mistake that even the most sophisticated organizations make. By Steven M.

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Associations Now

SEPTEMBER 27, 2016

A new study on innovation from Marketing General suggests that there’s a distinct line separating associations that are innovative from those that aren’t. One paragraph in Marketing General’s new survey of innovation in the association space really stands out. Is there some middle ground here?

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Associations Now

MARCH 28, 2013

Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan. It’s tempting to dive right in and begin telling the world everything you want it to know about your organization, but that’s not good strategy.

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SCD Group

NOVEMBER 27, 2012

About 20 years ago, two affiliated national organizations (working for the same industry) moved from partners to a feud that lasted more than a decade. The argument ultimately seemed about the $50+ million coming from a new funding system. 1 organization in the industry. But they and the organizations lose.

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Associations Now

MARCH 12, 2015

Now, the popular account, which features men reading while riding the subway in New York City, is partnering with nonprofit social enterprise First Book in an effort to raise $50,000 to provide new books for kids in low-income families. That kind of sustained engagement translates to brands, too. percent among top brands.

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Associations Now

OCTOBER 24, 2014

A discussion on ASAE’s Collaborate forum (ASAE member login required) earlier this week highlighted these concerns, with a number of association planners saying they’d either been asked for or were proactively developing Ebola preparedness plans for their organizations that would include cancellation policies for attendees due to an outbreak.

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Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Re-thinking membership. Measuring social media.

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Associations Now

MARCH 31, 2015

Just ask New York City’s Metropolitan Transportation Authority (MTA). Between 2000 and 2010, the city’s MetroCard system was an unexpected profit center for the city, as passengers let $500 million in prepaid fares expire, according to The New York Times. A lot, actually.

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Associations Now

NOVEMBER 1, 2013

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. Why the sudden push? Probably not many.

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Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. In response, NYSSA started monthly gatherings at local pubs in New York City.

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AvidXchange: Association Management

MAY 3, 2017

and is responsible for the data analytics team at Yardi Matrix and the information publishing group in New York City comprised of Commercial Property Executive and Multi-housing News. Startups based on the sharing of collaborative economy, like Airbnb or WeWork, are disrupting the way organizations lease and use CRE.

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Higher Logic

JULY 19, 2016

Although it’s based out of New York City and focuses on that area, it’s useful no matter where you live. And, at the bottom of each issue, they always have New York City-based community or customer support job listings accompanied by a fun GIF. Without B t (Blog). State of Community Management 2016 (eBook).

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Reid All About it

MAY 12, 2017

If you work for a membership organization, please participate in the Association Learning + Technology survey. Even if your organization doesn’t currently use or plan to use technology to deliver learning products, and regardless of your size or budget, please take 10 minutes to contribute. Typography in Marketing.

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Plexus Consulting

MARCH 31, 2014

By Steven Worth President, Plexus Consulting Group Associations are finding success in adapting business practices from the for-profit sector for their own use, and this includes the discipline of detecting and targeting market trends. Market-driven U.S. Market-driven U.S. is actually declining. is actually declining.

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Associations Now

FEBRUARY 17, 2017

It probably depends on your organization and what your attendees are looking to get out of the meeting. An article posted on the Door & Window Market magazine website outlined some of those changes. They want to give attendees the ability to personalize their own experience. Reduce concurrent sessions. Shorten learning offerings.

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