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AMS News: Fonteva Acquired by Togetherwork

AssociationChat

February 10, 2021 – Fonteva announced that it has been acquired by Togetherwork , the leader in integrated software and payments for managing communities, groups and organizations. The team there has built an incredible business – a true market leader in association and events management. Read the full press release.

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Plan for the News Cycle: The Benefits of Resource Pages

Associations Now

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Off-page SEO resources help build validity for the brand’s digital presence. It should be your No. close rate.

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Building Personas: Defining Your Audience

Higher Logic

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. What roles do they perform within their organizations? How much do they spend?

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

The Subscription Trade Association will aggregate resources and jump-start a creative and responsible community for the thriving monthly subscription box industry. Unveiled last month at the first Subscription Summit , in Austin, Texas, SUBTA welcomes box builders, thought leaders, supply chain members, and marketing partners.

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Congress Passes Repeal of Nonprofit Employee Benefits Tax

Associations Now

After a two-year advocacy and grassroots campaign by ASAE and the UBIT Coalition, Congress repealed a section of the 2017 tax law that required associations and other tax-exempt organizations to pay UBIT on employee benefits such as parking and transportation. The American travel community applauded the move.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

the organization’s greatest asset? They are wise stewards of our resources and visionaries who identify strategies for future growth. Is it even possible in organizations where the staff has little control over who fills those seats? Enlist your marketing department to craft audience-specific messaging for maximum impact.