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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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How to Apply for Grants: A Guide for Parks and Rec Orgs

Achieve

Regardless of the reason behind your need for additional revenue, grants provide parks and recreation organizations an excellent opportunity to garner the money they need. The application process is complex, with many requirements for eligibility and reporting you must meet. Write a grant proposal. Create a grant budget.

How To 52
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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. Here are my top 10 insights from the report. 2017 remains all about member engagement, operational efficiency and revenue growth.

Report 100
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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. Associations need more revenue and members need more services. Associations need more revenue and members need more services. Can Associations Perform Like Marketing Agencies? a business expense. Associations face competition.

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How and Why Do Today’s Companies Donate to Nonprofits?

NXUnite

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. For instance, AP News reports that Yield Giving, billionaire philanthropist MacKenzie Scott’s foundation, announced it would give $640 million to 361 small nonprofits that responded to an open call for applications.

Resources 130
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Association Brain Food Weekly: 10.29.21

Reid All About it

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Leading Learning released The Virtual Conferences Report 2021. Marketing education. Sponsor survey. Sponsorship sales.

Revenue 195
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.