Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Content marketing.

Committee 195

Committee Education Software Technology 195

Reid All About it

MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. Wed 3/9 at 11 a.m. –

Class 195

Class Certificate Content Committee 195

NXUnite

APRIL 2, 2024

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics. It turns out quite a bit!

Resources 130

Resources Examples Products Guidelines 130

WBT Systems

APRIL 10, 2018

Know what expectations decision-makers have for a proposal or business case. Do you have to comply with a business case or proposal template or procedure? Talk to colleagues who have made successful proposals to the same people and find out what they did to win their case. Align your case with organizational strategy and goals.

LMS 165

LMS How To Learning Management System Proposal 165

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Chief Digital Officer. Quick hits. CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App. 1 CAE credit. Host: 4Good.

millennials 150

millennials Recruiting Recruitment Revenue 150

Fonteva

MARCH 16, 2022

In this guide, we’ll cover the following three common challenges faced by learning businesses: Decreasing Learner Engagement Low Non-Dues Revenue High Administrative Burden. With a few adjustments to your learning tech, business strategy, and team composition, you can set your association’s learning programming up for ongoing success.

LMS 52

LMS How To Price Course 52

Reid All About it

MAY 13, 2016

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Speaker: Amanda Myers, Director of Product Marketing, Abila. Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Membersuite

MAY 25, 2021

Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. Prioritize the evidence you’ve gathered according to your association’s goals and strategies—the concerns of leadership. Remember to align your case with your association’s goals and strategies.

Software 170

Software Leadership Project System 170

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Associations Now

JUNE 18, 2019

She hit on major data, technology, and internet trends affecting businesses and marketers. That may be why companies ( and associations ) are searching for marketing acquisition strategies that deliver ROI value in a short period of time. Much of that landscape for marketers is still “TBD,” Meeker said. “We Watch it here.)

Arizona 101

Arizona Proposal Conference Marketing 101

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation.

Raleigh 150

Raleigh DC Washington Content 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 21, 2022

She explains how the request for proposal (RFP) has become a vehicle for the misappropriation of someone else’s work. AMS experts will be showcasing platforms and sharing their knowledge with the association market. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Content clutter.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

APRIL 15, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Integrations and iPaaS. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

DC 150

DC Washington Chicago Tips 150

Reid All About it

SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. Mobilize Networks offers “ enlightened and informed engagement strategies ” that reimagine the member journey. The weekly list of free educational events and resources for the association community…. Membership tiers.

LMS 43

LMS Revenue Arlington Education 43

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. retail sales.”

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

APRIL 17, 2020

Hint, it has a lot to do with their course design strategy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Sip and Share: Fears & Forecasts for Content Marketing.

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

SEPTEMBER 23, 2022

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Thorben Grosser, VP of Product Marketing, EventMobi.

Arlington 41

Arlington Education LMS Revenue 41

Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

Revenue 78

Revenue How To Discount Proposal 78

GlowGlobally

NOVEMBER 11, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. Membership.

Products 60

Products Marketing Analysis Content 60

Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships.

Revenue 40

Revenue Proposal Conference Price 40

Reid All About it

NOVEMBER 8, 2019

The deadline for proposals is next Friday, November 15. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. Five Plays for Click-Worthy Email Marketing.

Social Media 39

Social Media Revenue Washington DC 39

YourMembership

MARCH 1, 2013

If you’re a CEO or President, you have to worry about revenues, ROI, personnel, product development or service enhancements, and most challenging of all, creating satisfied and repeat customers. 6) Is Big Testing the Future of Marketing? Every day, we are seeing more overlap between marketing and technology. by Michael Brenner.

Sample 150

Sample Content Social Media Conference 150

Disciple Media

DECEMBER 17, 2019

Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. Facebook communities (business pages) number in the tens of millions as brands tap into vast audiences with a view to increasing engagement and bringing revenue to new heights. The real problem?

Social Media 44

Social Media Revenue millennials Course 44

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Sponsorship strategy. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Host: American Marketing Association. The Future of SEO: Planning for 2023 and Beyond.

Project 47

Project Tips Technology Marketing 47

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sladek proposes a number of solutions to help in meeting these membership challenges. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

JUNE 3, 2022

Sponsorship strategy. A hub like this provides insight on member interests, valuable content for members, bonus ROI for exhibitors, lead generation for supplier members, and non-dues revenue. How to Create an Effective Hybrid Event Strategy. Host: Professionals for Association Revenue. Quick hits. Mon 6/6 at 1:30 p.m. –

Arlington 39

Arlington Technology Software Revenue 39

Reid All About it

AUGUST 19, 2022

Game-Changing Email Strategies to Dominate the Inbox in Q4. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. Tue 8/23 at 12 p.m. More info/register.

Technology 43

Technology Software Cost Products 43

Association Adviser

APRIL 16, 2013

We’ll also look closer at pricing strategies and activation. Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. These marketing rights and benefits have real value and should be treated as such. ” Activation.

Price 60

Price Revenue Proposal Newsletter 60

Associations Now

JUNE 26, 2017

Expansion is still worth it, but be careful about your strategy. On one hand, it’s fact for many associations that the path to revenue growth via meetings, credentialing, and other products increasingly leads outside the United States. When it comes to going global, associations these days might feel pulled in two directions.

United States 45

United States Proposal Certificate Report 45