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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

How To 169
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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! What is membership predictive analytics? How does membership predictive analytics work?

Revenue 315
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Podcast: Assessing Your Data Analytics Program

Association Adviser

Listen for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about improving your asosciation's data analytics. The post Podcast: Assessing Your Data Analytics Program appeared first on Association Adviser.

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Why Data Analytics is Important and How to Budget Accurately

Higher Logic

Your community contains loads of member and customer data. That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. How you choose to store your data will also majorly impact the total cost of ownership.

How To 197
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How to Turn Your Association's Analytics into Action

Learn how to love your data and use it to discover powerful insights. This guide will walk you through a framework for thinking about analytics and show you how to use it to discover powerful, hidden insights to help move your association forward. By the time you’re through it, we hope you’ll join us in our data-loving state of mind!

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Association Brain Food: 4.26.24

Reid All About it

But a few data points trouble me. Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Keep things recent to get the most accurate data.

Review 169