Spark Consulting

DECEMBER 17, 2018

She holds your professional certification, has presented at some of your events, is a regular contributor to conversation on your white-label social network platform, and served a three-year term on one of your committees. But that second, long-term, highly involved member has earned the right to more attention. What happens next?

Seattle 297

Seattle Maryland millennials Boston 297

Associations Now

DECEMBER 17, 2023

Crises demand clear strategic thinking, and many leaders are concerned that boards don’t have it. But a Supreme Court ruling over the summer has left organizations anxious around DEI, and the term “DEI” itself has become weaponized by critics, to the point where one association effectively abandoned the term.

Leadership 119

Leadership Tools Content Organization 119

Spark Consulting

JANUARY 10, 2018

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. “If it ain’t broke, don’t fix it,” right?

Marketing 150

Marketing Innovation Team Products 150

Association Reserves

FEBRUARY 21, 2024

We can’t spend it.” Aren’t we already underfunded? We don’t have enough money as it is, so maybe we shouldn’t spend it at all.” Don’t feel ashamed to say you need help – that’s what professionals are for! Don’t expect overnight miracles.

Tips 69

Tips Strategy Resources Cost 69

Association Freak

APRIL 10, 2024

Reading Time: 6 minutes Member engagement and retention are the ultimate weapons in the battle for long-term success. Tenured Members Engagement strategies shouldn’t be a one-size-fits-all approach. This is a critical period for setting the stage for long-term engagement.

Member Engagement 72

Member Engagement How To Discount Survey 72

Spark Consulting

OCTOBER 17, 2017

How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? That means associations feel the need to spend less in both absolute and relative terms, given the number of members retained versus recruited each year. The answer is ladders of engagement.

Recruiting 225

Recruiting Recruitment Cost Price 225

Nexus Marketing

FEBRUARY 20, 2024

Similarly, if you decide to pause these efforts, the impact isn’t immediate, but the long-term consequences can be significant. However, this perspective overlooks the long-term financial implications of such a pause. Both are slow to start and even slower to come to a complete stop.

Cost 52

Cost Strategy Proposal Content 52

Spark Consulting

FEBRUARY 5, 2021

I don’t know about you, but I could use some closure. In other words, don’t be pushy. Membership: Defining Terms. The Partnership v. Membership blog point-counterpoint series I was writing with Lewis Flax got abandoned a little abruptly almost exactly one year ago. Thanks for hanging with us during this series!

Revenue 195

Revenue Course Industry Resources 195

Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. I won’t share or sell your email address. The survey’s FAQ offers more information. Volunteers. If you’d like to subscribe, please complete the form at the bottom of this post.

Content 266

Content Survey Education Strategy 266

Mizz Information

SEPTEMBER 28, 2023

I’ll come back for the neurodiversity part–in the meantime, here’s a handout [PDF] I created for a panel I was part of at the now-disbanded (don’t even get me started) Association Media & Publishing conference panel on the importance of understanding/embracing neurodiversity in the workplace. I want to work.

Cost 52

Cost System Innovation Products 52

Spark Consulting

JANUARY 3, 2018

After all, you don’t want your association to seem cliquish, or for any member to feel like there’s no place for her, like the association doesn’t respect or value her. Some make significant, long-term commitments. That’s a noble impulse and helpful, up to point. But only up to a point.

Case Study 150

Case Study Innovation Organization Marketing 150

Associations Now

FEBRUARY 27, 2024

Dr. Melissa Pergola, ASRT CEO and Executive Director “Often we aren’t portrayed correctly on television and movies,” Pergola said. People don’t know who we are or they’re incorrect in the way we’re portrayed. This is the first phase of a long-term approach,” Pergola said. “My

Video 59

Video Social Media Education Products 59

Reid All About it

AUGUST 25, 2023

.* – How To Implement a Successful Accessibility Program Learn about the key components and frameworks for establishing a robust accessibility program, effective strategies for managing various stakeholders and their unique needs, and the critical role of persistence in achieving long-term success in accessibility. More info/register.

millennials 370

millennials Survey Team Education 370

Association Freak

MAY 31, 2022

However, this does not imply neglecting existing members; rather, prioritizing new member retention can yield long-term benefits for the entire membership base. In conclusion, while delivering high member value remains paramount, a focused approach to new member engagement is key to long-term retention success.

Strategy 72

Strategy Class Cost Member Engagement 72

Associations Now

APRIL 9, 2023

Beyond being more mindful in the recruitment process, the report also recommends taking a look at board practices that can stand in the way of progress: “Are your terms too long? Have you considered term limits? Do you conduct regular board assessments?”

Los Angeles 110

Los Angeles How To Philadelphia Recruiting 110

AvidXchange: Association Management

JULY 13, 2023

However, t o keep pace with these changes, finance pros need to hone their digital skills. Finance Staff Embrace Digitization There’s a perception that finance workers are against the digitization of their roles. It’s undeniable that emerging technologies like machine learning, automation and AI are changing the way we work.

Association Management 130

Association Management Survey Analysis Technology 130

Reid All About it

APRIL 12, 2019

Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. Consider how engagement correlates with strategic and business goals and identify the engagement-centered practices organizations need to embrace to support the long-term success of their learning business. Embracing Disruption and Doing Cool Sh*t.

LMS 276

LMS Pennsylvania Innovation Education 276

Nimble AMS

DECEMBER 27, 2022

What a re the d ifferent t ypes of b usiness a nalytics an a ssociation c an t ake a dvantage of? . How c an a ssociations l everage a ssociation m anagement p latforms in t heir b usiness a nalytics? . Without analytics to bring together this raw data, it wouldn’t be of much use to your group.

Association Management 135

Association Management Software Analysis How To 135

Spark Consulting

JUNE 25, 2013

Turns out, being smart and talented and socially intelligent and healthy are all great…but they aren’t the key. Grit, defined as the passion and stamina to persevere in the service of long-term goals. The problem is, we don’t really know how to build it. video TED talks'

Video 150

Video How To 150

Ungrated

APRIL 8, 2021

Finding, motivating, directing, and creating long-term volunteer partnerships, however, can be challenging. Wilson suggests following the steps below to create long-term volunteer partnerships: Start small with your requests for volunteers. You don’t want to overwhelm those who may be raising their hand for the first time.

Recruiting 66

Recruiting Recruitment Texas Committee 66

Smooth The Path

DECEMBER 3, 2019

I remember those days, she looked haggard and pale, like she hadn’t slept or laughed in a millennium. I don’t believe the term, “it is just business” for a second, do you? We don’t check our hearts at the door every day the moment we sit down to work.

Innovation 109

Innovation Project Revenue Team 109

Spark Consulting

MARCH 9, 2017

Recruitment, retention, and renewal are related, but they aren’t the same thing. Retention, on the other hand, is about keeping members, nurturing those new relationships over the long term. But retention is critical to long-term, sustainable growth. Three great tastes that taste great together. Pointless.

Recruiting 150

Recruiting Recruitment Process 150

Mariner Management

DECEMBER 27, 2021

The difference is these associations responded to the changing volunteer workforce – pre-pandemic – while others are still wedded to the traditional, term-based volunteering. The time: creating short-term, impactful volunteer opportunities like work groups, action teams, one-time jobs and ad hoc advisory councils.

Committee 62

Committee System Leadership Project 62

Association Success

AUGUST 11, 2020

If you want to get out of the conversation, get out of the conversation, but don’t be half in it and half out of it,” Headlee explained. In layman’s terms, it’s not all about you. Don’t do that.” . They don’t care,” explained Headlee. Don’t pontificate. Stay out of the weeds. What they care about is you.

Social Media 170

Social Media Video How To 170

Reid All About it

OCTOBER 20, 2023

GenAI: The Three Questions You Can’t Afford to Ignore Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. GenAI: The Three Questions You Can’t Afford to Ignore Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. This week, it reported 9.56

Maryland 272

Maryland LMS Revenue Strategy 272

Spark Consulting

JULY 5, 2017

She knew enough to join, but she doesn’t know what it means to be a member of your association. By “welcome her,” I don’t mean “drop a huge folder of sheets of paper on her desk.” But if you dump everything on her all at once, it’s overwhelming and she won’t know where to start.

Case Study 170

Case Study Library Communications Maine 170

Smooth The Path

JANUARY 14, 2020

We may think about engagement in terms of metrics: renewals, registrations, purchases, logins, and clicks. Members think about engagement in terms of emotions. We can’t directly measure belonging, connection, or confidence which are some of the feelings of engagement. The association is my intellectual home.

Organization 74

Organization Member Engagement 74

Association Reserves

DECEMBER 18, 2023

Manage Cash Flow Needs Ensure sufficient liquidity to meet short-term obligations. Develop a timeline for anticipated expenses to determine how much of the fund can be allocated to longer-term investments. Balance Investments : Maintain a balance between liquid assets for short-term needs and longer-term investments for better returns.

Strategy 52

Strategy Cost Review Project 52

Associations Now

SEPTEMBER 27, 2023

Now that I’m mid-career and in association management, I want to be part of the conversation and learn how decision-makers pull together the yearly and long-term strategies.

Newsletter 102

Newsletter Project Content Education 102

NXUnite

NOVEMBER 28, 2023

By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions.

Directory 130

Directory Education Software Innovation 130

Association Reserves

AUGUST 21, 2023

The Cost of Delaying Projects One key point to remember is that deferring projects doesn’t equate to saving money. Delayed projects don’t disappear; instead, they merely get postponed to the next fiscal year. Their guidance will help ensure that your reserve funds aren’t misused or depleted unnecessarily.

Report 52

Report Project Cost Tools 52

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. Don’t send messages to the people who are unlikely to cause the action to do the action,” Wenger said.

Report 59

Report United States Analysis Email Marketing 59

Smooth The Path

JUNE 11, 2020

Look at your long-term strategy, what doesn’t make sense to do right now? You might feel better making a list of all the ideas you don’t want to forget and filing them away somewhere to review again later. Glance at your to-do list, and decide given this environment, what you can immediately cross off.

Review 88

Review Strategy Process Products 88

Associations Now

OCTOBER 14, 2018

It can’t just be a few people, it can’t just be the staff, it can’t just be the board. It can’t just be a few people, it can’t just be the staff, it can’t just be the board. Awkward, to put it mildly. I think there has to be a moment of acceptance,” Washington says.

Washington 105

Washington Maryland Committee Leadership 105

Smooth The Path

MAY 14, 2020

They know how to influence even when they don’t have direct authority. They can hold their own at any high-level meeting because they can identify the handful of significant near-term and far-off trends that are likely to impact their organization. Many associations excel in providing this learning.

Association Value 148

Association Value Industry Organization Member Experience 148

Achurch

OCTOBER 6, 2021

Today, an employer’s long-term success depends upon underestimating how highly flexibility ranks with their people. . You can’t simply ignore recent events and return to business as before. This will better inform your planning and ease the transition to a long-term hybrid or remote workforce. Flexibility is Key.

Survey 83

Survey Report Examples Products 83

Association Subculture

JANUARY 15, 2014

When it feels like every direction you turn someone is telling you to "manage your expectations," and "don''t get your hopes up" and "well you could make a difference but you don''t have the money." I don''t believe our society is seeing the association community through the right lens. The term is superstructure.

Industry 100

Industry 100