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Why Every SaaS Company Needs a Branded Customer Community

Higher Logic

These are some of the most tenacious challenges that organizations face today, making these findings particularly encouraging and exciting.”. Online communities, in the form of discussion boards or online networking sites, have been around for a 15+ years (remember when communities looked like this 2009 video from Microsoft ?)

eBook 218
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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant. Donna Orem. The Association is led by its President Donna Orem. Melissa Hockstad.

Survey 158
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Higher Logic Acquires Vanilla

AssociationChat

Higher Logic was founded over 13 years ago as a platform to help associations build engaging destinations, retain their customers and members, and grow their organizations. Vanilla was founded in 2009 and has helped top brands better engage customers, drive loyalty, empower advocates and reduce support costs.

Arlington 105
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Renegotiating Live Event Agreements When All Parties Are Innocent Victims

Velvet Chainsaw

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. The previous low for occupancy was during the financial crisis in 2009 when occupancy was 55 percent. From Recovery to Reform. Remove Barriers.

Revenue 106
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Why you need to be intentional about culture

Association Success

It may sound a little strange — after all, it can be incredibly easy to get caught up in the day to day: There are emails to answer, meetings to attend and goals to hit — but Spence believes the culture of an organization is one of the most important things a leader must maintain. Purpose : Why an organization exists.

Revenue 111
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Is it Time to Recession-Proof Your Association?

Associations Now

Headwinds hit the industries first, then the organizations that serve them, as employers cut back on their outlays for employee travel, dues, and other expenses that keep associations running. In 2009, only about 5 percent anticipated increased investment revenue, but nearly 27 percent actually enjoyed them. So, what to do?

Revenue 74
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Stop Selling Stuff

Potomac Core

If anything, they want your organization to stop selling stuff. When your Trade Association was launched, your founders were focused on how an organization could address business challenges and achieve specific outcomes. Boards who are highly engaged and strategic in focus outperform those organizations who are not.

eBook 119