Membership Marketing

JULY 25, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This summer I decided to try and read something more enduring than the latest marketing or business book. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Aaron Wolowiec

MARCH 9, 2015

“In an effort to find out more, Center for Public Integrity reporters examined the tax returns for trade associations that spent more than $1 million on lobbying in 2012. The report found that from 2008 to 2012, 144 trade groups spent $1.2 billion – 37 percent of the total amount spent on contracts – on PR and marketing.

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America Social Media Directory Washington 100

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. Speaking Engagements. Tony Rossell.

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Tips How To Marketing Price 40

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Newsletter/magazine articles. Case studies.

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Content Newsletter Social Media Case Study 100

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Social Media Video Communications Marketing 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? RADIUS Blog. Jason Miller with Radius Blog offers great tips on how to building a LinkedIn company page. Association Publishing Market Puts Digital In Focus.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

[link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. link] Blogs Outrank Social Networks for Consumer Influence. Small communities on blogs and Facebook wield the most influence. Patricia Redsicker.

Georgia 60

Georgia Directory New York Newsletter 60

AMR Management Services

OCTOBER 2, 2012

Tuesday, October 2, 2012. by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. CONTRIBUTORS. AMR MANAGEMENT SERVICES.

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Case Study Library Content Kentucky 64

Aaron Wolowiec

MARCH 11, 2014

million people volunteered at least once from September 2012 to September 2013, averaging 50 hours. Peggy Hoffman, president of Mariner Management and Marketing, LLC. The data may be surprising, but it’s important for associations to keep them in perspective, said Peggy Hoffman , president of Mariner Management and Marketing, LLC.

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millennials Survey Report Newsletter 100

Reid All About it

MAY 3, 2011

Susan Johnston (@urbanmusewriter) blogged a bit about the changing role of the writer in her ASJA wrap-up post. Maria Perez (@ProfNet) blogged about the Beating Blogger Burnout session, and included the steps to start blogging. Update: Maria Perez also blogged about the Writing for Women’s Magazines session.

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Conference Social Media Tips Review 150

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. Lastly, make sure to measure your content marketing back to your objective.

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Content Marketing Strategy How To 64

Mizz Information

FEBRUARY 27, 2012

Monday, February 27, 2012. Yes, Pinterest is Driving Traffic to Womens Magazines. Your Org is Not a Womens Magazine. I am trying to keep my love of Pinterest alive despite the ridiculously overwhelming influx of marketing hype about it--really, I am. Theres a reason people buy womens magazines: to look at the pictures.

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Social Media Content Course Marketing 40

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. retail sales.”

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SCD Group

JULY 15, 2012

Sunday, July 15, 2012. 6 examples on using video in your association marketing. Video is growing rapidly as a key content marketing tool that associations can use to build awareness, meet mission and distribute content. They used edited excerpts to help promote the 2012 World Conference. Video is also Content Marketing).

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Video Examples Marketing Case Study 40

Aaron Wolowiec

DECEMBER 3, 2013

As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. In the process, I’ve formed invaluable networks, and our blog has gained quite the following. And she’s one of the important number crunchers.

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Michigan Report Innovation Team 100

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. Jamie Notter blog. Business2Community? :

Georgia 60

Georgia Directory Newsletter Leadership 60

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. • “ In-bound marketing. Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

Principled Innovation

SEPTEMBER 13, 2012

Blog once the current month’s issue of the newsletter is released. The August 2012 Serious Question of the Month. It’s not about marketing– Avoid making the dangerous assumption that simply communicating your existing offer in a “new and improved” way is a viable strategy. They are already defining “what’s next.”

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Newsletter Innovation Resources Communications 100

The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Or flipped through a magazine? Millennials?

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millennials Seattle Products Marketing 40

The Hourglass Blog

JANUARY 16, 2011

Look at the magazines and blogs, attend the conferences and webinars, and you’ll see that we’re all talking about innovation, but there are surprisingly few of us that are really speaking the same language. About This Blog. Why Another Blog? Other Blogs. Harvard Business Blog. LifeCourse Blog.

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Innovation millennials Leadership Process 40

The Hourglass Blog

JULY 18, 2011

I have a hard time keeping up with the blogs that I follow. Maybe its the editor of one of your industrys trade magazines. Whoever it is, if they are more connected with your membership than your leadership is, youd better find a way to get their market intelligence into your strategy discussions. skip to main | skip to sidebar.

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millennials Leadership Social Media Strategy 40

Associations Live

FEBRUARY 14, 2012

Tuesday, February 14, 2012. Search This Blog. Blog Archive. Blog Archive. Blog Archive. Blogging. (3). marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Make Life Easier. We came up with quite the list. Here are the highlights. at 8:41 AM.

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Directory Library Newsletter Software 40

Association Subculture

APRIL 6, 2012

Friday, April 6, 2012. I want to speak specifically about the opening general session speaker - Larry Smith of Smith Magazine and the Six Word Memoir project. And now we, as members of ASAE, are faced with the fact that Karl Rove will appear during the general session at the Annual Conference in Dallas in August 2012.

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SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Like advertising in the mass media, the traditional member marketing worked well before 2010. Back then, those with enough money could “yell loud enough and long enough” to build “markets” (and memberships). Associations should be the world’s best content marketers.

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Recruiting Recruitment Newsletter Content 40

Mizz Information

NOVEMBER 2, 2011

The beauty of having your own blog is that you can blog about whatever you want, whether or not its on topic. So, while technically this blog is about social media, whos to say I cant blog about Kim Kardashians divorce? If you read this blog you know Im obsessed with movies. Follow this blog. Blog Archive.

Social Media 40

Social Media Products Marketing Report 40

Associations Now

NOVEMBER 12, 2013

Also: A new content marketing platform’s plan for success involves leveraging what’s already out there. In 2012, it made bold changes to its membership structure, adding multiple tiers with different layers of benefits. Do you have any cause marketing success stories you’d like to share?

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Discount Project Content Marketing 40

Membership Marketing

APRIL 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. Speaking Engagements.

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Price Survey Products Analysis 40

Associations Now

SEPTEMBER 13, 2013

After a recent blog post called its profession a “useless job,” the American Society of Travel Agents pushed back hard–and successfully changed the narrative. “Basic research would have shown that as of year-end 2012, there were about 8,000 U.S. Looking to ruffle some feathers?

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Los Angeles Press Release Washington Industry 40

Idea Architects

JULY 6, 2012

Friday, July 06, 2012. You should read their books and follow their blogs and Tweets. If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. on Friday, July 06, 2012.

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Columbus DC Louisville Houston 60

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. We need to enhance our brand, become more visible and market to potential members. They receive our print magazine, electronic information and the member rate at our programs. 1 comment: Tom Morrison September 21, 2012 10:47 AM I believe the Freemium model is giving away the farm.

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Michigan Revenue Content Strategy 40

Plexus Consulting

MARCH 14, 2012

or international market expansion. Wednesday, March 14, 2012. Blog Archive. ▼ 2012. (42). or international market expansion. One Sign of Effective Leadership. By Steven Worth. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Welcome Message. Terms & Conditions. Contributors. Twitter Updates.

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SCD Group

JUNE 20, 2012

Wednesday, June 20, 2012. As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Repurpose content to market future programs.

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Content St. Louis Social Media Case Study 40

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Think about it - do you know an association that doesnt publish a newsletter, magazine, directory or journal? Should we be publishing a print magazine or an e-newsletter? Newer Post.

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Library Newsletter Kentucky Content 64

SCD Group

OCTOBER 10, 2012

I've written a blog providing insight (from our end) on the topic as well. These videos are then posted on our blog to allow attendees to get a bit more info on the session and show those who aren't in attendance what they're missing. Video interviews to go with print story in magazine, journal or newsletter.

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Video Examples Sample Recruiting 40

SCD Group

JUNE 25, 2012

Monday, June 25, 2012. It may explain the cause-marketing support generated by product purchases. Time to read association newsletters and magazines. Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals. Blog Archive. ▼ 2012. c) 2012 SCD Group.

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Plexus Consulting

JANUARY 13, 2012

or international market expansion. Friday, January 13, 2012. Blog Archive. ▼ 2012. (42). or international market expansion. Five New Management Metrics You Need To Know. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Welcome Message. Terms & Conditions. Contributors. Twitter Updates.

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Team Education Maine Software 40

AMR Management Services

APRIL 15, 2011

This piece from eMarketer shows some of the research about how and why marketers are using content. If your idea of "going digital" is slapping a PDF version of your printed magazine on your website, then youre really missing the point. As he points out, content marketing isnt new. Content marketing is not just another campaign.

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Library Kentucky Content Analysis 64