Aaron Wolowiec

DECEMBER 21, 2012

16, 2013 – Did another year just pass us by? – ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” Various thought leaders, from a wide variety of perspectives, have been assembled to share tangible strategies for dealing with this new environment.

Member Engagement 100

Member Engagement Education Strategy Revenue 100

Association Adviser

APRIL 16, 2013

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? How to Build a Killer LinkedIn Company Page.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

MARCH 19, 2013

[link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Are you wondering how to influence potential customers and prospects? Are you wondering how to influence potential customers and prospects?

Georgia 60

Georgia Directory New York Newsletter 60

Higher Logic

JANUARY 27, 2020

Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. How Jennifer is movin’ and shakin’ in the community industry: One word: data. Follow Bill on LinkedIn.

Software 317

Software Industry Strategy Social Media 317

SCD Group

JANUARY 5, 2014

Based on a review of reader numbers, here are my top 13 association blogs of 2013. As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing. So, starting in 2013, my intention is to post only three times a week. We’ll see how that works!

Hawaii 40

Hawaii Review millennials Leadership 40

Velvet Chainsaw

APRIL 12, 2017

in 2013, we found that nearly 77 percent use a call for speakers/sessions process. This puts the reviewers on more equal ground with the paying attendee in terms of how to evaluate which sessions to attend. This will deliver improved marketing value, increase relevance, and chunk the process for both staff and volunteers.

Process 74

Process How To Proposal Review 74

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. After a drop in 2010, 52 percent of associations saw an increase in membership in 2013.

Report 40

Report Survey Member Engagement Member Research 40

Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

Recruiting 73

Recruiting Recruitment Strategy Newsletter 73

GlowGlobally

MAY 8, 2013

on May 16th for a three hour deep dive on recent trends and effective management practices for growing business in emerging markets. Deep Dive Exploration: Navigating the Emerging Markets. Thursday, May 16, 2013 8:00 AM – 10:45 AM; ASAE International Conference @ DC Convention Center. Market & Bus Planning'

Marketing 60

Marketing Philadelphia DC Maine 60

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

Conference 40

Conference Cost Content New York 40

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Industry 144

Industry Team Products Report 144

Associations Now

AUGUST 22, 2013

— Phil Gerbyshak (@PhilGerb) August 22, 2013. — Monica Bussolati (@bussolati) August 22, 2013. Marketing firm Bussolati says some of the reasons organizations redesign logos range from signaling a profound change to simply because a new CEO has authorized it. Say my name, say my name: We’ve all been there.

Social Media 40

Social Media How To Content Strategy 40

Membership Marketing

OCTOBER 2, 2013

According to the 2013 Membership Marketing Benchmarking Report , 52% of associations offer a Student membership category. However, in speaking with membership professionals, it is not always clear that there is a defined strategy for what a Student membership is attempting to accomplish. If you build it, they will not come.

Strategy 40

Strategy Examples Marketing Communications 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Plus: How to launch a website that beefs up engagement. Strategy starts with loyalty—tied into content marketing. — Silverbear (@SilverbearLtd) September 20, 2013. Content marketing, huh? In Content We Trust.

Social Media 40

Social Media Content Marketing Newsletter 40

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. Association Membership Marketing: 12 Steps for Success. How do you reach prospective members? Membership marketing focused on lapsed members.

Marketing 40

Marketing Cleveland Content Communications 40

Associations Now

APRIL 10, 2013

— LBI (@LBIAudioVideo) April 10, 2013. What social tools are in your event-planning strategy? (ht — SSULive (@SSULive) April 10, 2013. SEOMoz’s senior director of online marketing, Lauren Vacarello, goes through “ 5 Steps to Facebook Authority.” Getting Juice Out Of Google+. ht @SSULive ).

Social Media 40

Social Media Event Planning Strategy Video 40

Associations Now

MARCH 13, 2014

Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. This week, I got ‘How to clean your grill for spring.’

Content 40

Content Marketing Massachusetts Video 40

Associations Now

APRIL 25, 2013

But according to a recent study by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, at least one side is having trouble measuring that value—the marketers. Measuring things out: How can marketers help show the value proposition? Emerging technology.

Report 40

Report Marketing Technology Survey 40

SCD Group

JUNE 17, 2013

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. So how do you make content work for your brand? Look at your content strategy holistically, and avoid silos 4. Old marketing strategies won’t work on them.

Marketing 40

Marketing millennials Content America 40

.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. One goal was to identify how the pandemic impacted their business models. Crafting a statement with a more ambitious destination but fewer directions about how to get there will give your organization room to develop in unexpected ways.

Revenue 88

Revenue Guidelines Review Education 88

Associations Now

JUNE 18, 2013

How to turn that idea into stronger engagement , and more, in today’s Lunchtime Links: A good idea: At ASAE’s 2013 Marketing, Membership & Communications Conference, Eric Lanke, CEO of the National Fluid Power Association, talked about the role of members in association project planning. What’s your next step?

How To 40

How To Seattle Social Media Project 40

GlowGlobally

MARCH 31, 2014

This article was developed from a presentation made by Ajay Bhojwani, deputy managing director MCI Middle East at the CESSE Annual Meeting in 2013. For US associations, finding ways to build and grow chapters and components in emerging markets will play an important role in defining locally relevant member value. .

Case Study 60

Case Study Marketing Project Metro 60

Associations Now

APRIL 16, 2014

In 2013, John Durst saw a lot of South Carolina. It was a proactive strategy that, through sharing lessons learned from the experience, also held to AAMC’s mission as an educational organization, says Elisa Siegel, chief communications and marketing officer. If so, how did you handle it? And how did members react?

South Carolina 40

South Carolina How To Communications Strategy 40

Beth Kanter

SEPTEMBER 13, 2013

Note from Beth: I’ve learned a lot about how to cultivate your professional network so it returns value by reading Porter Gale’s Your Network is Your Networth over the summer. Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy.

Content 28

Content Strategy Social Media Sample 28

Beth Kanter

SEPTEMBER 20, 2013

And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail. Bruce Wayne (@BruceWayneFdn) September 19, 2013.

Examples 28

Examples Content Strategy Social Media 28

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. All this is the face of relevance today!

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

AUGUST 2, 2013

If you won’t be at the 2013 ASAE Annual Meeting & Expo, check out our RebelMouse page. Airlines aren’t the only ones who can’t find the right strategy to board airplanes effectively. Also: 10 reasons why a platform-centric social marketing approach is a good idea for brands and businesses. Not at Annual? Herding Cats.

Social Media 40

Social Media Illinois Class Process 40

Associations Now

AUGUST 19, 2018

Pinterest’s impression score, which asks consumers whether they have a positive or negative impression of a brand, was at 13 in January 2013. The platform’s satisfaction score follows the same pattern: It was at 9 in January 2013 and moved up to 22 in January 2016, where it remains today. Thank Us Later. (In Other Links of Note.

Chicago 40

Chicago Conference Member Engagement Report 40

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor.

Association Value 100

Association Value Revenue Survey Cost 100

Association Adviser

FEBRUARY 18, 2014

How to Create a Pinterest Place Board for an Event. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne.

Georgia 60

Georgia Directory California Newsletter 60

Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

Marketing 28

Marketing Social Media millennials Video 28

Associations Now

OCTOBER 8, 2013

Plus: how to create a winning content plan. How to captivate your audience with a visually compelling message, and more, in today’s Social Media Roundup. — Incline Marketing (@InclineMktg) October 7, 2013. — Incline Marketing (@InclineMktg) October 7, 2013. Infographic Design. Message Method.

Social Media 40

Social Media Tips Content Survey 40

Associations Now

OCTOBER 16, 2013

How to address negative comments on social media. How to defend your online turf, and more, in today’s Social Media Roundup. — Incline Marketing (@InclineMktg) October 16, 2013. . — Incline Marketing (@InclineMktg) October 16, 2013. But getting defensive might not be the best strategy.

Social Media 40

Social Media Newsletter Tips Conference 40

Associations Now

DECEMBER 8, 2015

Also: A band directly affected by the Paris tragedy offers a lesson on how to bounce back. Back in early 2013, the app launched with a fascinating line-based release strategy that ratcheted up hype as numbers ticked down. Over at CMSWire , SAP Hybris’ Charles Nicholls breaks down the headaches marketers face.

Houston 40

Houston Products Strategy Marketing 40

Associations Now

FEBRUARY 2, 2016

Find out how to use ground-shaking industry trends to your advantage in building member engagement. That’s according to Smooth the Path ‘s Amanda Kaiser , who offers a set of strategies that should be kept in mind when keeping an eye on the association’s future. How do you avoid that problem? Best Poster Ever.

Library 40

Library Social Media Innovation Strategy 40