Associations Now

JULY 1, 2016

The Counter Extremism Project (CEP), a nonpartisan group that says it was “formed to combat the growing threat from extremist ideology,” recently announced the launch of new tools to fight such content. IS it Censorship?

Boston 63

Boston Social Media Video Technology 63

Associations Now

APRIL 18, 2014

Here’s a look at three ways to use photo-sharing tools effectively at your upcoming events—from associations that have tried these tactics out. If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Keep It Simple. Hold a Contest.

Iowa 40

Iowa Boston Video Course 40

Associations Now

MAY 1, 2017

Seventy-four percent plan to offer access to tools that support key financial decisions—such as mortgages, wills, and income protection—and 71 percent say they will offer help on emergency savings, debt management, and budgeting. Employee incentives are an important part of these well-being programs.

Survey 66

Survey millennials Recruiting Recruitment 66

Associations Now

SEPTEMBER 6, 2013

All they’re asking for are the tools you have to offer. — Michael Findling (@mfindling) September 6, 2013. The future now lies in engaging your members in whichever tool they are using. — Eva Sirman (@esirman) September 5, 2013. Is Customer Experience Manageable? Here’s to the future of engagement.

Social Media 40

Social Media millennials United States America 40

Associations Now

MAY 11, 2015

If the findings of online volunteer recruiting platform VolunteerMatch are any indication, organizations should expect a brighter future for volunteer engagement. Twitter Tool of the Day. "Who Then check out this tool from developer Amit Agarwal and see just how original your next Twitter quip really is.

millennials 40

millennials Recruiting Recruitment Report 40

Membership Marketing

APRIL 17, 2013

Again, using other marketing tools is obviously a necessity in today’s technology-driven culture. Mills conclusions were confirmed in the 2013 Membership Marketing Benchmarking research. Additionally associations with 20,000 or more members affirmed that direct mail was the most effective marketing channel for membership recruitment.

Marketing 40

Marketing Products Social Media Recruiting 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

Recruiting 40

Recruiting Recruitment Discount Content 40

Associations Now

OCTOBER 3, 2013

— John Segota, CAE (@JohnSegota) September 26, 2013. Image power : As social media tools go, Instagram is still viewed as a relatively new kid on the block. ChatterBachs) September 13, 2013. 10 Ways to Communicate Better With @Instagram [link] via @NaylorLLC #assnchat #association #nonprofit. How do you use Instagram?

Social Media 40

Social Media Communications How To Video 40

Association Adviser

JANUARY 21, 2014

All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. As an integrated marketer, I believe all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. One reason for that high ROI was that the placement of member data in the actual recruitment message kept the need for flashy design low, Sherry says, calling it a “data-first, creative-second” approach.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Beth Kanter

APRIL 8, 2014

The second is a peer learning group of participants who are regularly sharing what they learned from implementing ideas and tools in the Playbook. What’s the best way to recruit and train volunteers on a Giving Day? After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

Tips 28

Tips Wichita Case Study Kansas 28

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Craft & Hobby Association's Video Contest for 2013 Conference.

Video 40

Video Examples Sample Recruiting 40

Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. ” But don’t feel bad if you didn’t know that already.

Recruiting 73

Recruiting Recruitment Strategy Newsletter 73

SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By So, what might your association (and/or nonprofit organization) do for Halloween 2013? Start planning for 2013 now. Let them brainstorm and be creative.

St. Louis 40

St. Louis Boston millennials Social Media 40

Higher Logic

JANUARY 27, 2020

The community has become a powerful support tool for the company, already deflecting up to 28% of support tickets. He’s clear that this program is about community as a strategy – not social media tools or marketing. She started working with community at PMI, a global organization for project management, in 2013.

Software 317

Software Industry Strategy Social Media 317

Association Adviser

JUNE 18, 2013

According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. “We want to ensure our sponsors see the benefit in visibility and access to our members, as well as have the tools to increase their ad’s visibility themselves.”

Directory 60

Directory Revenue Social Media Cost 60

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By As Clay Shirky outlined in “ Here Comes Everybody: the Power of Organizing without Organization ,” the internet and social media tools have allowed individuals to self-organize. Well, that’s my list.

System 40

System Social Media Content Cost 40

Association Adviser

JANUARY 23, 2019

Boxwood Technology started in 1997 as a way for John Bell’s recruitment company, Bell and Associates, to find more candidates for tough-to-fill mainframe engineering positions. In the process, we became Boxwood Technology to reflect our more broad focus on providing technology-sourced recruiting tools.

Recruiting 60

Recruiting Recruitment Technology Products 60

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Wes Trochlil, in “ Titles Vs. Roles ,” August 6, 2013. Andrea Pellegrino, in “ Association Value-in 25 words or less ,” August 25, 2013. The real new year has begun. Value Propositions.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Aaron Wolowiec

DECEMBER 13, 2012

Early in the presentation, we discussed the expanding role of content curation and how it can serve as a valuable tool for associations who wish to make meaning of the sometimes excessive information, content and messaging they share with members. Simply put, content curation comprises three elements: Sorting through vast amounts of content.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

MAY 14, 2013

“Mobile tools and mobile apps for members are also big investments.The world is becoming more digital and organizations are forced to define a digital strategy to include mobile technology.” ” She said they also want more interactive tools, better organization of the many ASQ websites and more online learning options.

Technology 60

Technology Video Social Media Georgia 60

Membership Marketing

JULY 12, 2013

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. The same idea applies to membership recruitment. And that is down from 20% who said that they did so last year.

Marketing 40

Marketing How To Sample Discount 40

Associations Live

FEBRUARY 4, 2014

It is a great tool to utilize. Communications Networking Group Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Use Google tools: Google + , Google Reviews, Google Authorship , etc. From 990 changes in 2013. Check out www.sendoutcards.com. Be prepared -- do your homework and know your audience.

Review 40

Review Resources Social Media Recruiting 40

Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. Just by sending our normal information out, this link is a constant membership recruitment tool that has increased our numbers exponentially without any extra staff time on our part,” Storie says. It all had to change.

System 40

System United States Course Process 40

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award.

Social Media 28

Social Media San Francisco Discount Conference 28