Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Despite its importance, member engagement is a fairly elusive concept. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

OCTOBER 20, 2014

Why having an event sponsor as excited about your event as you are is so important. Also: One event pro breaks down the moment when an association was showing its age. Anyone with a checkbook could sponsor an event of yours, but there’s more to event sponsorship than slapping a logo in a few places.

Social Media 40

Social Media Recruiting Recruitment Course 40

YourMembership

APRIL 14, 2015

It is an extremely rewarding event for our customers and for YM’s staff and leaders. For some folks it started with YM’s acquisition of Job Target’s career center business unit in 2014. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled.

millennials 150

millennials Course Recruiting Recruitment 150

Association Adviser

FEBRUARY 18, 2014

Association Event Do’s and Don’t’s. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014. Advice for Increasing NDR. Are Your Conferences Still Delivering?

Revenue 60

Revenue Newsletter Recruiting Recruitment 60

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

MARCH 21, 2014

Entice members to register for your events without sounding self-serving. Stuffing inboxes with self-serving hype about the awesomeness of your association’s upcoming events is passé. Content marketing is now the blueprint for boosting appeal and building relationships with members. Again, posting ‘Attend my great event!’

Tips 40

Tips Recruiting Recruitment Content 40

Associations Now

NOVEMBER 26, 2014

Also: what a well-timed Popsicle can teach you about marketing. percent in 2014—a huge comedown from the 52.5 ” The iOS part particularly hits home: According to the study, the market for iPads actually fell by 12.7 — MediaEdge (@AssocContent) November 25, 2014. The tablet still matters. Know What They Want.

Atlanta 40

Atlanta Recruiting Recruitment Software 40

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. — Incline Marketing (@InclineMktg) March 19, 2014. The professionals on the Incline Marketing blog offered up five reasons why your nonprofit organization should use Pinterest to spread its message. A Pin Is Worth a Thousand Words.

Social Media 40

Social Media Strategy Recruiting Recruitment 40

Associations Now

MAY 8, 2013

Take it from marketing geniuses: leaving an impression in members’ minds can benefit your organization. One of the basic principles of marketing is that brands should strive to leave a lasting impression in consumers’ minds. But your organization can thrive with the right plan for recruiting and retaining members.

Boston 40

Boston Recruiting Recruitment Education 40

Associations Now

APRIL 14, 2014

Plus: Don’t turn off the introverts who attend your events. We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. — Julius Solaris (@tojulius) April 14, 2014.

Washington 40

Washington Report Recruiting Recruitment 40

Associations Now

APRIL 2, 2014

The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. When a new individual is added with the title of Director of Marketing, you also give them the role of Primary Marketing Executive.

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Ohio Recruiting Recruitment Discount 40

Associations Now

APRIL 18, 2014

Socious Senior Director of Marketing and Strategy Joshua Paul explains that many associations make members feel unwanted and ignored by way of shameless self-promotion and self-righteous scolding in their online communities. — MultiBriefs (@MultiBriefs) April 17, 2014. link] #assnchat #MultiBriefsOC.

Recruiting 40

Recruiting Recruitment millennials Social Media 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done. And how can you reduce no-shows at your events? So why do attendees go AWOL? Who is not showing up?”

Team 40

Team Recruiting Recruitment Survey 40

Associations Now

APRIL 25, 2014

Also: A celebrity event planner offers her trendsetting, customer-focused tricks of the trade. 8 Rules for Events from Celebrity Wedding Planner Sharon Sacks ( @sacksprods ) [link] #eventprofs #eventplanning. — BizBash (@BizBash) April 24, 2014. Recruiting your office rock stars was just the first step.

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Innovation Social Media Recruiting Recruitment 40

Associations Now

MARCH 12, 2014

Also: why more event planners should take Pinterest for a spin. In the event that your association has slipped into online obscurity, she says, it’s even more imperative to take action. How can you use #Pinterest for event planning? How can you use #Pinterest for event planning? Don’t you know who I am? Tweet of the Day.

Event Planning 40

Event Planning Recruiting Recruitment Review 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

SEPTEMBER 3, 2015

If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up? A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. Try a virtual career fair.

Social Media 40

Social Media Texas Sample Recruiting 40

Associations Now

APRIL 18, 2014

Here’s a look at three ways to use photo-sharing tools effectively at your upcoming events—from associations that have tried these tactics out. Take some advice from the Association of Donor Recruitment Professionals. ADRP could potentially use them to market future meetings. Keep It Simple. Hold a Contest.

Iowa 40

Iowa Boston Video Course 40

Associations Now

JULY 25, 2014

Also: advice on how to keep “lobby rats” in check at your event. “By becoming more transparent with our employee data, open in dialogue throughout the company and rigorous in our recruiting, hiring, and promotion practices, we are making diversity an important business issue for ourselves.” Stop Ambushers.

Industry 40

Industry Recruiting Recruitment Survey 40

Leading Learning

JULY 2, 2020

I first posed this question in a post published in 2014. First, most of the economic gain comes from actually graduating – it is the degree, not the education that creates the most value in employment markets. College often amounts to a very resource intensive version of what is called “ job market signaling ” in economic circles.

Education 59

Education Course Certificate Leadership 59

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Your events team? Yet, mobile website visitors have a 9.56

millennials 40

millennials Texas Content Marketing 40

Associations Now

OCTOBER 16, 2014

In July, Peace Corps Director Carrie Hessler-Radelet announced major reforms to the organization’s recruitment and application process that included allowing candidates to choose the country where they want to serve, shortening the process, and permitting same-sex couples to serve together abroad.

Process 40

Process Washington Recruiting Recruitment 40

Associations Now

MARCH 2, 2016

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. Throughout the year, the sponsors are promoted through advertising, banners at events, and other communications.

Metro 40

Metro Illinois Detroit United States 40

Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic. That kind of sustained engagement translates to brands, too.

New York City 40

New York City Social Media New York Video 40

Associations Now

JUNE 4, 2014

Words like web , data , chapter , event , campaign , and board only speak further to this variety in job functions within membership. More Words From Membership Jobs Words appearing more than 100 times in membership job listings on CareerHQ.org in 2013: develop. communication. lead, leadership. relationship. annual, annually. committees.

Analysis 40

Analysis Committee Recruiting Recruitment 40

Associations Now

JUNE 17, 2015

Or maybe it’s because the topic just keeps coming up in the association community, in articles , discussion forums , and in-person events. At the 84 nonprofits it surveyed, the average one-time online donation in 2014 was $104, while the average monthly online gift was $23—which totals to $276 over 12 months.

Price 40

Price Case Study Cost Recruiting 40

Associations Now

APRIL 29, 2015

OK, one number: As of December 31, 2014, all baby boomers are 50 and older.). For example, do they want publications to stay attuned to how the profession is changing, or do they want to attend events to stay connected to old friends and colleagues?

Sample 40

Sample Revenue Recruiting Recruitment 40

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.

Technology 60

Technology How To Video Social Media 60