SCD Group

FEBRUARY 18, 2014

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.

Email Marketing 40

Email Marketing eBook Communications Video 40

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Why is Video Marketing Important for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

YourMembership

OCTOBER 16, 2014

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. This represents approximately 25-30% of their total revenue.

Social Media 150

Social Media California Class Revenue 150

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Be a trusted resource for your members by providing easy access to the high value information they are seeking. Petersburg, FL.

Marketing 150

Marketing Social Media Resources Content 150

Eric Lanke

JANUARY 19, 2015

I stepped down from that position at the end of 2014 and, although I had written about some of my takeaways from that experience before, I thought it was time to reflect on the experience as a whole, and offer some words of advice to any association staff person who was thinking of taking on a similar volunteer position. Image Source [link].

Wisconsin 100

Wisconsin Recruiting Recruitment Leadership 100

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Next gen membership #2. The organization’s outgoing treasurer describes the financial situation as “dire.”

Revenue 259

Revenue Certificate Tools Innovation 259

Membership Marketing

APRIL 2, 2014

The theme for the 2014 Membership Marketing Benchmarking Report is the continued positive growth in association total membership numbers. Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment. For more information, contact Tony at Tony@MarketingGeneral.com.

Survey 40

Survey Recruiting Recruitment Report 40

Associations Now

AUGUST 7, 2014

Heading to the 2014 ASAE Annual Meeting & Exposition in Nashville? In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. ” by Kristin Clarke, Associations Now , May/June 2014. Game Changers. Session: Kenneth W.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Associations Now

MARCH 29, 2016

And the survey isn’t limited to 2014. Why it works: “As the principal source of information on the design economy, AIGA produces this salary survey as part of a comprehensive program of activities developed to serve the professional designer with strategies for success,” the association’s site reads.

Survey 40

Survey Recruiting Recruitment Course 40

Higher Logic

JANUARY 29, 2019

What information, collaboration, or networking opportunities do they need? Try this: If you’ve successfully recruited someone from another department to help execute your member engagement strategy, see if they’ll co-present with you. Editor’s note: This post was originally published on August 28, 2014 by Joshua Paul.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Eric Lanke

OCTOBER 24, 2016

The “means” employed to achieve the association’s “ends” are the responsibility of the CEO and the staff members and association volunteers he or she assigns and recruits to assist him or her. Success Indicator: Young people are accessing information on how fluid power works and its impact on the quality of life.I

Technology 100

Technology Strategy Examples Cost 100

Membership Marketing

MAY 28, 2014

Additionally, our 2014 Membership Marketing Benchmarking Report highlights the mean renewal rate for individual membership associations is 76% and the mean for combination associations is 80%. Finally, offering a combination of membership may help with recruiting new members.

Products 40

Products Survey Recruiting Recruitment 40

Associations Now

SEPTEMBER 6, 2016

CTW gathers trial information from places like the US and EU Clinical Trials Registries and gathers them in one place for the public, updating the list every three months. Currently, the service only includes phase III trials that are actively recruiting participants and are being conducted in at least two European countries.

Resources 40

Resources Recruiting Recruitment Review 40

Associations Now

AUGUST 28, 2017

Indeed, Associations Now put the question to CEOs directly in 2014, asking them how best to manage a culture of seemingly perpetual multitasking. All the advice is valuable, but I’m particularly taken with how Nancy Aebersold, executive director of the Higher Education Recruitment Consortium, approaches the issue.

Team 86

Team Project Price Recruiting 86

Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Define Awareness and Recruitment Strategies. For more information, contact Tony at Tony@MarketingGeneral.com.

Chicago 40

Chicago Marketing DC Washington 40

Associations Now

JULY 30, 2014

The findings provide a glimpse into the many facets of running a small-membership organization, including information about membership growth, recruitment and retention, membership models, and finances. “We Although the survey identified the same top three priorities in 2014 as in 2013, it found differences as well.

Survey 40

Survey Recruiting Recruitment millennials 40

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. Information about ourselves is just too hard to ignore. What do people care about most? Themselves. Dig deep in your memory (for some of us, really deep) to the moment you received your high school yearbook.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Associations Now

MARCH 14, 2014

Reflecting on her presentation at the 2014 ASAE Great Ideas Conference with Socious’ Joshua Paul on her Mizz Information blog , McGary explains that to keep members coming back for more, association employees should commit themselves to more active participation, cross-promotion, volunteer collaboration, and other actions. “A

Recruiting 40

Recruiting Recruitment Content Resources 40

Associations Now

FEBRUARY 17, 2016

It’s time for another edition of “Possibly Surprising Information About Staffing Practices at Membership Organizations” here at Associations Now. In 2014, he characterized his role at ANSI as such: “I am the guy staff members don’t want to make eye contact with in the hallway.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. — Adrian Segar (@ASegar) October 20, 2014. Check out her blog post at Greenfield Services to learn more about the association’s strategies for recruiting new members. (ht More thoughts on that in today’s Social Media Roundup: If the Glove Fits ….

Social Media 40

Social Media Recruiting Recruitment Course 40

Membership Marketing

APRIL 11, 2014

Only 30% of associations participating in the 2014 Membership Marketing Benchmarking Report said that they have increased renewal rates over the past year. Similarly, 44% who reported an increase in recruitment spending and 39% who reported an increase in on-boarding and engagement spending saw an increase in renewals.

Directory 40

Directory Survey Discount Report 40

Associations Now

SEPTEMBER 3, 2015

A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. One big tip for those seeking employment—don’t slack on the dress code because you never know never know when an informal chat could turn into a Skype or video interview.

Social Media 40

Social Media Texas Sample Recruiting 40

Associations Now

AUGUST 12, 2014

Author Noreena Hertz, closing out the 2014 ASAE Annual Meeting, explained how. On a scale of zero to 10, how challenging is the environment that associations are navigating in 2014? History is not an army on a forward march. What worked yesterday will not necessarily work tomorrow, especially in a world as fast-moving as ours.

Nashville 40

Nashville Recruiting Recruitment Technology 40

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Alcorn says guiding potential members with information tailored to their needs will make your nonprofit stand out and bring new constituents into the fold. — Incline Marketing (@InclineMktg) March 19, 2014.

Social Media 40

Social Media Strategy Recruiting Recruitment 40

Associations Now

MAY 13, 2014

With a barrage of recent cyberattacks and breaches , cybersecurity is of growing concern to pretty much any business or organization that relies on information technology—which is pretty much every business and organization. A recent report from information security firm SafeNet, Inc.,

Oregon 40

Oregon Guidelines Social Media Recruiting 40

Association Adviser

JANUARY 21, 2014

According to Merriam-Webster Dictionary, data is factual information (as measurements or statistics) used as a basis for reasoning, discussion or calculation. In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

MARCH 31, 2014

From the @guardian "How charities can recruit, retain and distance celebrity supporters": [link] #assnchat #nfp. — Silverbear (@SilverbearLtd) March 31, 2014. — Robyn Davis (@Robyn_WINH) March 26, 2014. Learn more about it in today’s Social Media Roundup: Celebrity Disconnect.

Social Media 40

Social Media Recruiting Recruitment Tips 40

Associations Now

DECEMBER 19, 2014

Also: A new association for health information exchanges launches. Health information exchanges form national trade group, look to joint ventures [link]. — Modern Healthcare (@modrnhealthcr) December 16, 2014. The final episode of The Colbert Report wows with a never-ending list of celebrities. New Association of the Day.

Colorado 40

Colorado Price Recruiting Recruitment 40

Associations Now

OCTOBER 16, 2014

In July, Peace Corps Director Carrie Hessler-Radelet announced major reforms to the organization’s recruitment and application process that included allowing candidates to choose the country where they want to serve, shortening the process, and permitting same-sex couples to serve together abroad. Separate need-to-know from want-to-know.

Process 40

Process Washington Recruiting Recruitment 40

Associations Now

APRIL 9, 2015

In a 2014 TripAdvisor study [PDF], 92 percent of travelers said they plan to take family with them on vacation. To start, FTA recruited dozens of members across a variety of industries, including associations, media, tourism organizations, tour operators, cruise lines, hotels, travel agencies, and theme parks. “Our

Newsletter 40

Newsletter Florida Recruiting Recruitment 40

Associations Now

FEBRUARY 5, 2014

Shouldn’t boards be well informed about it? This year I’ve noticed that our 2014 Associations Now Volunteer Leadership Issue continues what you might call a peculiar streak, now going on nine years: It has never included an article about membership. Shouldn’t boards be well informed about it?

Recruiting 40

Recruiting Recruitment Leadership Resources 40

Associations Now

JUNE 25, 2015

Almost three-quarters of associations are using YouTube, up from 64 percent in 2014. The large majority (94 percent) of associations are using social media to communicate and engage with members, followed by building their organizational profile (89 percent), recruiting new members (59 percent), and information gathering (49 percent).

Social Media 40

Social Media United States Survey Video 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. percent agree); member recruitment (10.8 Unfortunately, very few companies have yet understood that information and value streams should go through consumers rather than to them. Rappaport, Stephen D.,

Social Media 60

Social Media Communications Content Strategy 60

Velvet Chainsaw

OCTOBER 6, 2014

It’s wasted information, knowledge and education that is not applied back on the job. Unfortunately, most association and conference education programming is based on delivery of just-in-case information and not just-in-need active learning. Is Your Conference An Information Dump Or A Learning Facilitator?

Conference 40

Conference Certificate Education Discount 40

Associations Now

SEPTEMBER 28, 2016

What’s missing is specifically framing content to solve problems, optimizing it for search engines, getting readers’ contact info in exchange for content, tracking them as leads over time, and moving them along the recruitment funnel with additional, more targeted content and resources. If they’re so good at content, though, why not?

Case Study 40

Case Study eBook Content Social Media 40

Associations Now

JULY 25, 2014

. “By becoming more transparent with our employee data, open in dialogue throughout the company and rigorous in our recruiting, hiring, and promotion practices, we are making diversity an important business issue for ourselves.” — TRAVIS Inc A/V (@TRAVISInc) July 24, 2014. Jesse Jackson, a noted civil rights icon.

Industry 40

Industry Recruiting Recruitment Survey 40

Associations Now

JUNE 1, 2016

Reporters sift through a mound of information and deliver you the best scoops, but often some great nuggets are left behind. In a recruitment scenario, that’s hypothetical value for prospects, if they join. Getting non-prospects off your lists will make future recruitment or reinstatement efforts more efficient.

Recruiting 40

Recruiting Recruitment Report Course 40