YourMembership

JULY 27, 2015

We just held our Monthly Thought Leadership webinar entitled 5 Must Haves for Your Association’s eLearning Efforts. Probably the most common problem many associations run into getting caught up in the technical specs and details in a RFP for an LMS, and forgetting to bring to the table the most important item – a content strategy.

LMS 150

LMS Ohio Learning Management System Cost 150

Velvet Chainsaw

NOVEMBER 4, 2021

A number of our consulting clients have made social responsibility a cornerstone of their conference strategy — with the desire “to leave the host city better because we were there.” Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help.

St. Louis 97

St. Louis Phoenix Missouri Florida 97

YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. So where are we at the start of 2015?

Education 150

Education Certificate Revenue Recruiting 150

Associations Now

JANUARY 13, 2014

A new book by New York Times leadership columnist Adam Bryant shares CEOs’ lessons for success. Early 2014, for me, is overstuffed with new leadership and management challenges. What are your strategies for making sure the people you work with get heard and feel respected? Take heed: Close listening is a big deal.

Leadership 40

Leadership New York Class millennials 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The loss of leadership vital to the health of the organization.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Member questions about dues raises were addressed. He’s now in remission.

Strategy 43

Strategy District of Columbia DC Price 43

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

LMS 252

LMS Certificate Library Education 252

Associations Now

MARCH 5, 2015

Responses from the more than 360 surveyed nonprofits also illustrated that voluntary employee turnover rates increased last year compared to 2013 and 2012, which indicates greater confidence in the job market. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. The “push” and “pull” doctrine can also be utilized as a strategy to help identify and respond to industry disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain . Implement a “What We Do Together” Culture .

eBook 100

eBook Member Engagement Industry Process 100

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

APRIL 24, 2014

According to the 2014 “ Study on Nonprofit Investing ” (SONI) [PDF], more than half of you (if you’re being honest) are probably answering no. percent for organizations with more aggressive, growth-oriented strategies. A third factor was discipline—whether or not the organization had a clear investment strategy and stuck to it.

Marketing 40

Marketing Survey Process Examples 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. During the scanning phase: Assess strategy/plan based upon recent performance.

Nashville 100

Nashville Analysis Review Communications 100

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Want to know more about engagement?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

FEBRUARY 19, 2014

Plus: Adding another dimension to your leadership strategy. — Ungerboeck Software (@ungerboeck) February 19, 2014. Booth basics: At tradeshows with hundreds of booths and an equal number of marketers trying to push a product or service, it’s no surprise that attendees can get a bit overwhelmed. ht @ungerboeck ).

Social Media 40

Social Media Leadership Tips Software 40

Associations Now

JUNE 11, 2014

The dangers of a reflexive leadership style. Also: Don’t forget the strategy in your strategic plan. — Jamie Notter (@jamienotter) June 10, 2014. — Jamie Notter (@jamienotter) June 10, 2014. All Plan, No Strategy. — Meagan Rockett (@rockettm) June 11, 2014. ht @ jamienotter ).

Social Media 40

Social Media Strategy Process Leadership 40

Associations Now

MARCH 21, 2014

Content marketing is now the blueprint for boosting appeal and building relationships with members. Yet, as Cvent contributor Jenise Fryatt points out , even this popular strategy can become self-centered. Four Leadership Tips to Bring Out the Best in Your Team [link] #lifehack. — Lifehack (@lifehackorg) March 19, 2014.

Tips 40

Tips Recruiting Recruitment Content 40

Associations Now

FEBRUARY 28, 2014

The Science Behind Why You #Procrastinate In The Afternoon (and How To Stop) [link] via @idonethis #productivity #leadership. — John Segota, CAE (@JohnSegota) February 28, 2014. David Fallarme, who leads product marketing at Pie, has a lengthy breakdown of the science behind your 4:00 p.m. Beat Procrastination.

Social Media 40

Social Media DC Washington Products 40

Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. Despite its growing popularity among respondents, 89 percent reported not having a strategy for this type of recruitment.

Recruiting 40

Recruiting Recruitment Survey Resources 40

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

Case Study 40

Case Study Illinois Process Strategy 40

Associations Now

MAY 1, 2015

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures. Recent Efforts.

Minneapolis 40

Minneapolis Dallas Press Release Guidelines 40

Associations Now

MAY 16, 2014

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. Love Your Hometown Teams.

Boston 40

Boston California Certificate Team 40

Velvet Chainsaw

MAY 5, 2014

Event Marketer Magazine recently published the 2014 Event Measurement Report which outlines why measurement matters. A Metric Strategy. Rarely do conference hosts and organizers take the time to create a data strategy for quality improvement. It’s not a one and done strategy. And that strategy starts with you!

Conference 40

Conference Revenue Education Survey 40

Associations Now

AUGUST 21, 2014

The tech giant’s test when considering an acquisition—and how it can apply to your association’s own marketing. Also: time-tested strategies for effective headlines. ” That’s the question Google’s leadership asks before it acquires a company, something called the “toothbrush test.”

Delaware 40

Delaware Strategy Products Leadership 40

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Blake, it is about speed, and volume.

millennials 40

millennials Texas Content Marketing 40

Beth Kanter

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. Only 2% of arts groups plan to spend less on social media and digital communications in 2014. Future Investment Plans. keep spending level. Mary Trudel.

Social Media 28

Social Media Survey Report Communications 28

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Association Leadership: The Art of Membership, Sheri Jacobs. Take a fresh look at leadership. Business & Leadership.

Leadership 28

Leadership Recruiting Recruitment Price 28

Associations Now

FEBRUARY 19, 2014

In the Temkin Group’s “Customer Experience Expectations and Plans for 2014″ survey, about 84 percent of respondents said their firms’ executives are “fully committed to their company’s customer experience goals,” and 87 percent of companies in the study saw an uptick of positive business results from customer experience.

Team 40

Team Recruiting Recruitment Survey 40

Associations Now

FEBRUARY 5, 2014

This year I’ve noticed that our 2014 Associations Now Volunteer Leadership Issue continues what you might call a peculiar streak, now going on nine years: It has never included an article about membership. Topics like fiduciary duty, conflict of interest, and strategic leadership take precedence.

Recruiting 40

Recruiting Recruitment Leadership Resources 40

Beth Kanter

JANUARY 2, 2015

The Sun Sets on 2014. I worked with the Robert Wood Johnson Foundation to design, development and facilitate training on how staff can leverage professional networks for learning and in service of strategy, including a special session training your attention online. I also was a guest lecturer for a Berkeley MBA Class on networks.

San Antonio 28

San Antonio North Carolina Omaha Social Media 28

Velvet Chainsaw

APRIL 10, 2014

Here’s what conferences organizations should really think about when designing conference education: If an organization pays for an employee to attend a conference, their leadership ultimately believes that the conference will improve the employee’s performance. Executives Expect ROI From Employees’ Conference Attendance.

Education 40

Education Conference Proposal Committee 40

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, the organization explored a LinkedIn marketing strategy. · By the way, be sure to explore content marketing as a key element of your integrated marketing campaigns. Strategy | Content | Discovery. Heres more information on advergames. Newer Post.

San Francisco 40

San Francisco Columbus Ohio Tools 40

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. Leadership buy-in is essential.

Cost 40

Cost Communications Course Newsletter 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

APRIL 7, 2015

But looking at market realities, the suggestion honestly makes a lot of sense. This strategy was problematic when Mozilla Firefox was coming out with new versions every six months, but it looked downright self-defeating when Google Chrome started getting updates every couple of weeks. The year before, however?

Software 40

Software System Innovation Technology 40

Velvet Chainsaw

FEBRUARY 4, 2014

” Soon, you’re planning your exit strategy. Hat Tips to Courtney Bosch at Marketing Profs, as it was her post, Introverts Unite! How else can we tap staff, volunteers and leadership to help first timers/solos move beyond hello? You snag a beverage and start scoping out the room.

Conference 40

Conference Tips Event Planning Review 40

Beth Kanter

APRIL 14, 2014

Ettore Rossetti (@EttoreRossetti) March 25, 2014. Teach Them How To Be Twitter Literate: Your organization’s brand communication strategy will complement your CEO’s use of Twitter. Does your nonprofit’s CEO use social media for leadership? For them, it is about being authentic and the personal touch.

Social Media 28

Social Media San Antonio New Jersey Examples 28