Membership Marketing

APRIL 2, 2014

The theme for the 2014 Membership Marketing Benchmarking Report is the continued positive growth in association total membership numbers. Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment. 2014 Benchmarking Survey'

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Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

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Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Disruptive Advocacy.

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Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. And the survey isn’t limited to 2014. AIGA also offers an archive of salary data stretching back to 2008. AIGA also offers an archive of salary data stretching back to 2008.

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Association Adviser

FEBRUARY 18, 2014

In addition to our comprehensive surveys, we talk to readers and mine our newsletter and website analytics for clues. Speaking Out About Employee Recruitment, Membership Retention and Non-Dues Revenue. Game Plan 2014: Seeing Around the Corners. Source: Association Adviser eNews and Naylor, LLC 2014.

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Associations Now

MARCH 23, 2015

Job opportunities at nonprofits are growing, but the pay often isn’t enough to bring in new recruits, according to a new report. A recent salary survey and job reports from recruiting firm Professionals for Nonprofits show that last year, many nonprofits struggled to bring in new recruits because they thought the pay was too low.

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Tom Morrison

DECEMBER 5, 2013

Survey your membership: As a board member, you serve the membership. A key element to making great decisions as a board is to survey your membership on its thoughts about problems and solutions. The key is to define the challenges of your members, and help them solve the problems they can’t solve effectively by themselves.

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Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

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Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Another take on the young professional recruitment challenge comes from James Young of Product Community. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

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Membership Marketing

MAY 28, 2014

Additionally, our 2014 Membership Marketing Benchmarking Report highlights the mean renewal rate for individual membership associations is 76% and the mean for combination associations is 80%. Finally, offering a combination of membership may help with recruiting new members.

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Associations Now

MAY 3, 2017

Their attempts were thwarted by bias from recruiters and hiring managers who were reluctant to consider a candidate with a career gap or someone who wanted something less than a full-time role.”. So, he started an experiment at Return Path in 2014, by hosting 16-week “returnships” for professionals interested in relaunching their career.

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Associations Now

AUGUST 17, 2015

And a new study is showing a direct correlation between the availability of family and lifestyle benefits and employee performance, recruitment, and retention. Overall, among the 500 people surveyed for the report, 35 percent reported a lack of such benefits negatively affected their work performance.

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Associations Now

APRIL 3, 2014

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. — Amanda Kaiser (@SmoothThePath) April 2, 2014.

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Associations Now

JUNE 25, 2015

The survey of more than 400 associations in the United States and Europe that was conducted in partnership with market research firm ComRes found that, overall, the number of social media platforms associations are using increased in the last year. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

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Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done.

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Associations Now

SEPTEMBER 3, 2015

A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. One of the key pieces of advice in the SHRM survey of 400 HR professionals was to fill out social media profiles with your employment history, education, and skills.

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Associations Now

MAY 14, 2014

The Community Roundtable (The CR)—the community for community managers—published the 2014 edition of its “ State of Community Management ” report a few weeks ago, and it focuses on the key elements that mark success in “mature,” or best-in-class, online communities. Sound familiar? CEO Participation.

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Associations Now

APRIL 9, 2015

A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. Thirty-nine percent of nonmembers are either waiting to be asked to join, or might be persuaded to join,” the survey noted. “A Not sure how?

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Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud.

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Associations Now

JUNE 12, 2015

Data and an executive recruiting expert don’t quite see eye to eye. While the research doesn’t provide a perfect comparison, in 2006, 30 percent of the associations surveyed reported having a deputy executive director (a similar role to a COO), and by 2014 that number had dropped to 18 percent.

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Associations Now

JULY 25, 2014

“By becoming more transparent with our employee data, open in dialogue throughout the company and rigorous in our recruiting, hiring, and promotion practices, we are making diversity an important business issue for ourselves.” — TRAVIS Inc A/V (@TRAVISInc) July 24, 2014. Jesse Jackson, a noted civil rights icon.

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SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. While he focuses on donors, the same strategies work for member recruiting and/or conference registration. On hiring more empathetic employees.

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Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic.

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Associations Now

JUNE 17, 2015

AOTA Chief Operating Officer Chris Bluhm wrote then that the offer “resonated most with professionals whose dues were not subsidized by their employers” and “the additional labor costs are more than covered by the increase in revenue from increased recruitment and retention.”

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Aaron Wolowiec

JUNE 17, 2014

Rather than making money, an association can build upon a brand while creating ambassadors, who will eventually help recruit members. So it’s best to think of a MOOC as a long-term investment. Finally, associations need to remember that completion of a MOOC isn’t a sign of its success, Tagoras says. While only 6.6

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MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Why is Video Marketing Important for Associations?

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Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. “We do lots of very short surveys, but just one annual member feedback survey. Take the time to formulate the right questions and pilot test before you go live.

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Membership Marketing

APRIL 11, 2014

Only 30% of associations participating in the 2014 Membership Marketing Benchmarking Report said that they have increased renewal rates over the past year. Similarly, 44% who reported an increase in recruitment spending and 39% who reported an increase in on-boarding and engagement spending saw an increase in renewals.

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Associations Now

JULY 29, 2016

After making diversity and inclusion a priority in 2014, the National Venture Capital Association formed a task force to take on what is a male-dominated profession. As of 2015, 40 of the top-100 firms in the industry did not employ a single woman as a venture capitalist, according to a survey published by Page Mill Publishing.

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Associations Now

FEBRUARY 12, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “ Looking Forward 2014 ” report, released last week. Or will it simply boost recruitment and retention numbers up a few points? Will members pay more for that kind of service?

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