Virtual

DECEMBER 29, 2014

Your interests always drive the conversation, so here’s a list of our best blogs from 2014, based on your readership: Bad Board Members: Fighting Fury with F.I.R.E We’re not surprised this blog was among our most popular in 2014. Great blogs often originate from great reader questions and real-life situations.

Social Media 100

Social Media Video Association Management Technology 100

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.

Report 40

Report Marketing Social Media Leadership 40

Aaron Wolowiec

SEPTEMBER 30, 2014

This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. Heed these helpful hints: Develop a strategy. states that 65 percent of exhibitors do not have a clear strategy or plan of action for trade show participation. Set and track goals.

Tips 100

Tips Marketing Strategy Content 100

Associations Now

DECEMBER 17, 2014

Plus: 10 proven productivity strategies. ” “The event of 2015 will drench attendees,” according to Event Manager Blog ‘s annual Event Industry Trends Report. ” Along with immersive events, the report predicts the following trends for 2015: Attendee: Let ME speak. Try “drench.”

Report 40

Report Technology Products Conference 40

Aaron Wolowiec

OCTOBER 18, 2016

If you’ve been following this blog for the past five years (heck….even Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

Communications 223

Communications Survey Social Media Revenue 223

Slice-Works

DECEMBER 18, 2014

Rather than making predictions about 2015, at SliceWorks we like to choose one word to focus on going into the New Year. Our focus word for 2015 is BELIEVE. So as you look ahead to 2015, what are the challenges and opportunities ahead of you? The post 2015: Believe Your Beliefs appeared first on slice-works blog.

New York City 28

New York City New York Strategy Team 28

Associations Now

FEBRUARY 28, 2020

Also: harnessing the power of a valuable advertising strategy—word-of-mouth. Beyond strategy, web accessibility may even be a legal requirement for your organization. There are several ways to deal with it , writes Hannah Brennan in Beth’s Blog. Why making your website usable for all is the right thing to do.

Review 133

Review Software Strategy Marketing 133

Beekeeper Group

FEBRUARY 13, 2015

From the Advocacy Leaders Network blog : Advocacy Leaders Network is designed to enhance grassroots and government relations professionals’ understanding of decision-making and operational practices in Congress. Topics and dates are as follows: March 27, 2015: Reaching Capitol Hill: The Class of 2015.

Case Study 28

Case Study Class Communications Technology 28

Wired4Leadership

JANUARY 6, 2015

Will “Castle and Moat” Strategies Help You Win Engaged Members? Active, engaged members remain the number one challenge for associations and professional societies. Why do so many nonprofits end up leaving them stranded? Associations Brand Membership Nonprofits'

Recruiting 28

Recruiting Recruitment Leadership Strategy 28

Beth Kanter

NOVEMBER 17, 2014

We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their content and engagement strategies. Go get your free template right now so you are ahead of the curve for 2015. blog posts of all time. So, what are your ideas?

Tools 28

Tools Strategy Social Media Project 28

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. A customer success strategy acknowledges the big picture. Build Your Customer Success Strategy with Engagement in Mind.

Software 174

Software Resources Strategy Tools 174

Aaron Wolowiec

DECEMBER 15, 2015

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. Beef up your social media strategy. Engage your millennials.

millennials 100

millennials Social Media Case Study Analysis 100

Holly Duckworth

JANUARY 5, 2015

Here are the basics for us in 2015: Educate: I completed my first book Ctrl+Alt+Believe: Reboot Your Association for success. Buy books for your entire board and help them get back to basics in their business “reboot” for 2015. Look for her book CTRL+ALT+Believe: Reboot your Association for Success available 2015.

Oregon 28

Oregon Denver Leadership Team 28

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. Below are five stats from the UK segment of the survey that I think membership bodies should be aware of: 51% of respondents have a content marketing strategy but it isn’t written down!

Content 100

Content Marketing Social Media Survey 100

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Example 3: City of Hope Community. Example 9: FabFitFun Community. Example 11: Mr. Money Mustache Community.

Examples 156

Examples Software Newsletter Review 156

Associations Now

SEPTEMBER 11, 2015

Blogging kind of works like that—basically, the best posts are driven by opportunities to emote and play into that conflict. That’s according to Belle Beth Cooper, who explains the process on the Ghost Blog. — GuideStar USA (@GuideStarUSA) September 10, 2015. The post Friday Buzz: What Motivates Your Blogging?

Virginia 40

Virginia Maine Tips Process 40

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? What if blogs should be the hub of activity, rather than the emails? — Richard Millington (@RichMillington) August 17, 2015.

Strategy 40

Strategy Newsletter Email Marketing Content 40

Spark Consulting

AUGUST 22, 2016

In the United States in 2015, 32% of employers reported. Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Total student debt in the U.S. trillion and rising. Worldwide, 73.3

United States 150

United States Maryland Ohio Case Study 150

Aaron Wolowiec

OCTOBER 18, 2016

If you’ve been following this blog for the past five years (heck….even Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy.

Communications 100

Communications Survey Social Media Revenue 100

Associations Now

JULY 8, 2019

Research proves it, too: 82 percent of people claim they trust personal recommendations, more than the 70 percent that trusted company messaging on websites and the 50 percent that trust email, according to a 2015 Nielsen study [PDF]. The 99U blog by Adobe offers tips on how to become the manager you always wanted to have.

Social Media 80

Social Media Content Tips Strategy 80

Associations Now

FEBRUARY 1, 2019

The home rental platform, which is already seeing consumers renting spaces through it specifically for the purpose of hosting events, is formalizing the strategy with the acquisition of the Danish company Gaest.com. The firm, which started in Denmark in 2015, has grown exponentially in recent years and now operates on nearly every continent.

Team 107

Team Cost Conference Leadership 107

Aaron Wolowiec

JANUARY 19, 2016

So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. Perhaps more problematic, however, is that very few associations employ social, mobile or video strategy. If you don’t have a social media strategy, get one.

Communications 100

Communications Social Media Newsletter Video 100

Higher Logic

AUGUST 29, 2019

One company employing this strategy is Jama Software. Your team can use this data for any number of account growth strategies (cross-sell, upsell, seat expansion, resource expansion). They use their community as a knowledge base for customers to consult before submitting a ticket. This has led to a 28% reduction in support tickets.

Software 192

Software Team Products Recruiting 192

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” In the workplace, the pace of work is also accelerating with people expected to accomplish more in less time, thanks largely in part to the growing use of technology.

millennials 245

millennials LMS Price Education 245

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

YourMembership

JUNE 12, 2015

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

Sacramento 150

Sacramento CA Member Engagement Leadership 150

Associations Now

MARCH 12, 2015

Last year, the International Studies Association attempted to place a ban on blogging for those who work on the association’s academic journals. The International Studies Association (ISA) isn’t saying no to blogging after all. It will, however, ask its members to hold themselves to a professional standard of conduct.

Proposal 40

Proposal Committee Social Media Report 40

Aaron Wolowiec

DECEMBER 16, 2014

For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But for those that rate themselves least effective at marketing, strategy and planning is the fifth most-cited capability. But here’s the problem: Without content, there’s no marketing strategy.

Marketing 100

Marketing Social Media Content Report 100

KiKi L'Italien's Acronym Soup

JUNE 28, 2015

The benefit to thinking through your content strategy along with your social media plan, making sure to measure engagement along the way, will allow you to implement a clear, concise strategy. Why is content strategy necessary for your social media plan? Your content strategy will inform your decisions on what to post where.

Social Media 100

Social Media Resources Video Content 100

Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

Course 52

Course Process Oklahoma Revenue 52

Associations Now

APRIL 1, 2020

As I write this, we’re talking 2015. It could be used as a learning platform , argues Sarah Mercier on the Learning Solutions blog. Need to quickly change your communication strategy for 2020? A recent post on the Bloomerang blog breaks down several ways to do it. We automatically reframe the truth in retrospect.”.

Project 52

Project Tips Products Communications 52

Associations Now

JANUARY 15, 2015

“In a five-day period, we ran 88 of these stories, and collectively they brought in over 500,000 readers,” Vox Executive Editor Matthew Yglesias wrote in a blog post. — Kellen Company (@KellenCompany) January 15, 2015. The results were impressive. You might be sitting on an untapped traffic goldmine.

Content 40

Content Strategy Social Media Tools 40

Reid All About it

SEPTEMBER 30, 2016

Its first office outside North America was opened in Mumbai, India in 2015. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. Follow Blog via Email. More info/register. Host: MCI Group. . 1 CAE credit. of Commerce.

Maryland 150

Maryland millennials Education America 150

Beth Kanter

FEBRUARY 3, 2015

The first Nonprofit Blog Carnival of 2015 is on the theme is personal productivity. How are nonprofits folks strengthening their personal productivity muscles in 2015? Erik Anderson, Donor Dreams Blog, shares his tips for being more productive online and offline and the tools he uses. Social Media Productivity Tips.

Products 28

Products Tips Social Media Tools 28

YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Gamification is one of the biggest buzzwords in the business world today.

Organization 150

Organization Florida Newsletter Social Media 150

Reid All About it

MARCH 17, 2017

declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. Follow Blog via Email. I’ll be happy to feature it as long as it’s not too product-centric.

DC 150

DC Washington America eBook 150

WBT Systems

NOVEMBER 7, 2017

The 65 to 74 year old segment of the workforce is expected to grow 55 percent between 2015 and 2024. To prepare your association and professional development strategy for an aging workforce and, therefore, an aging membership, you need to know what’s going on in your industry. Understand the employment trends in your industry.

Illinois 192

Illinois Chicago Project America 192