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Members Hire Industry Advocacy and Promotion

Potomac Core

What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.

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Members Hire Strategic Solutions

Potomac Core

It also helps transform Associations into Strategic Partnerships and helps position Industries and Professions for growth. Through a flexible planning process, Associations energize their Boards to do big things : Focus and unite on data. Communicate Industry and Profession ROI. Foster and communicate solutions.

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Beekeeper Group Acquires Pivot Point Communications

Beekeeper Group

Beekeeper Group Acquires Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. based public relations and marketing firm Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. Award Winning D.C. MEDIA CONTACT. Vanessa French. 703-975-3979. ###.

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Members Hire Customized Advocacy

Potomac Core

In industries ranging from Food to Consumer Products, Associations are regularly challenged with legislative and regulatory activities at the Federal, State, and local government levels. Associations will need ongoing connectivity with Board Leaders in strategic discussions about current and emerging Industry challenges.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

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