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7 lucky reasons to attend Xperience 2017.

YourMembership

The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone. This […].

Education 199
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Adopt Social Media “Next Practices,” Not Just Best Practices

Associations Now

In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The world’s most popular media company, Facebook, creates no content.

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5 Meetings Industry Trends Defining 2017

Associations Now

Meeting planners are dealing with these five conference trends—and finding that cities across Canada are poised to meet their needs. Some association executives would argue that face-to-face conferences have never been more important than they are today. But the conference city must be worthy of their tourist dollars, of course.

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Adopt Social Media “Next Practices,” Not Just Best Practices

Associations Now

In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The world’s most popular media company, Facebook, creates no content.

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Time for a Conference Chatbot?

Associations Now

“This solution would help free up staff time, enhance member satisfaction, and allow the social media staff to easily forward questions to our member service department when necessary.”. For instance, SXSW introduced a chatbot named Abby (shown above) to its mobile app and Facebook Messenger in 2017.

San Diego 105
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Set Your 2017 Communications Resolutions Now

Association Adviser

Don’t let your association fall into that pattern in 2017. Your strategy should include which platforms you’ll use to reach members and potential members (direct mail, print, email, social media), how often you’ll engage with them and what types of content you’ll share based on their information needs and wants.

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The Most Impactful Articles of 2017

Association Success

The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. Through social media posts, and a couple pointed emails, I asked the community, (without defining my terms) which articles they found the most impactful.