Association Adviser

NOVEMBER 16, 2016

Don’t let your association fall into that pattern in 2017. For an example of an association that sets thoughtful communications goals and strategically plans content across print, digital platforms and events, look no further than MHI, the nation’s largest material handling and logistics association. About The Author.

Communications 60

Communications Social Media Survey Strategy 60

Association Success

JUNE 13, 2018

The way we plan for the future can make or break an association and its industry. Many years of working in the association space, and two very different industries within it, have taught me a thing or two about using foresight to an association’s advantage. I have two examples from my career to share with you.

Case Study 60

Case Study Industry America Course 60

Associations Now

DECEMBER 9, 2016

What does the restaurant industry have in store for 2017? Newly released research from the National Restaurant Association (NRA) suggests that 2017 will be the year of the bigger concept. A few other trends to watch in 2017: Looking for a fresh cut. https://www.youtube.com/watch? https://www.youtube.com/watch?v=FntoeUvEBDQ.

Survey 40

Survey Examples Innovation Process 40

Associations Now

AUGUST 2, 2017

A new analysis by the Center for Responsive Politics and The Hill found that lobbying spending was at a five-year high for the first half of 2017. With a new presidential administration in place in Washington, DC, overall lobbying spending saw a big jump during the first six months of 2017—but the players were a bit different.

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Analysis Washington Proposal DC 45

WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

Blue Sky eLearn

NOVEMBER 22, 2017

If you’re in the elearning industry, there is a pretty good chance you’ve heard the buzzword ‘microlearning’. According to a 2017 ATD Report , 81% of adopters cited this as the most common application. Perhaps you’ve already started implementing microlearning into your overall elearning program. Reinforce or supplement formal training.

millennials 234

millennials Content Software Conference 234

Associations Now

MAY 26, 2017

This year has seen a lot of disruptive moments in the event industry space. Keep your eye on these five top trends in the second half of 2017. In a recent blog post, the Events Industry Council (EIC) reveals five trends, including venue safety, that are changing the industry today. Other Links of Note.

Industry 51

Industry Social Media millennials Examples 51

Reid All About it

JUNE 2, 2017

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

APRIL 27, 2017

Industries from tech to the trades are struggling with workforce shortages in their industries. Over here at Associations Now , we hear from a lot of associations about how their industries are facing workforce shortages. Other associations have approached the workforce shortage in their respective industries in different ways.

Rhode Island 62

Rhode Island Industry Georgia Case Study 62

Associations Now

JUNE 9, 2017

The Beer Institute’s “Faces of Beer” website draws attention to the people behind the beer industry. As part of a broader campaign called Pride Starts Here, the Beer Institute (BI) has launched a webpage called “ Faces of Beer ” that spotlights individual beer industry workers. It provides “a sense of the backstory of beer.”.

Industry 46

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WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? For example, the top ten blog posts in 2016 were: Why Digital Badges are the Future of Association Education. Looking Ahead to 2017. What will be the big association learning trends in 2017?

Learning Management System 150

Learning Management System LMS System Certificate 150

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. Disrupt Ourselves. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MAY 3, 2018

Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. Every Industry Faces Tough Challenges. One recent example is the Washington, DC based American Bakers Association ( ABA ). Industry Engagement and Survey Research.

Strategy 154

Strategy Arizona DC United States 154

.orgSource

OCTOBER 1, 2023

Here are a few examples of how live chat supports more positive member experiences. The travel industry was quick to pick up on both the practical and promotional value of bots. Rose, who is the hotel’s most popular influencer, was launched in 2017. Members with technical questions can get documented responses quickly.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

JUNE 25, 2021

Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.

LMS 361

LMS Revenue Tips America 361

.orgSource

AUGUST 21, 2023

Our goal was to help association professionals navigate a new technological era or Industry 4.0. When we began that project in 2017, we knew business was changing quickly. In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. Association 4.0

Leadership 68

Leadership Innovation Project Analysis 68

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. Competency Models: To some degree, many associations have already defined skill and competency models for their industry. However, many associations have been at the center of their industry, and awarding professional credentials, for 50 years or more.

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LMS Certificate Library Education 252

Higher Logic

SEPTEMBER 19, 2017

These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Marketing Tips 205

Forj

NOVEMBER 10, 2017

On October 5 th , 2017, the Department of Defense announced that its eLearning curricula would adhere to xAPI standards rather than the more traditional SCORM standards of the eLearning industry. By “traditional”, I mean developed-in-the-year-2000-why-is-our-industry-still-using-17-year-old-technology traditional.

Authoring Tools 79

Authoring Tools LMS Tools Content 79

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Associations Now

APRIL 25, 2019

But recently I’ve come across two examples that show how responding to or developing a creative initiative after receiving negative feedback can produce a positive result. The second example comes from the Association for Creative Industries. The first came from this week’s episode of Dax Shepard’s podcast , Armchair Expert. “The

Phoenix 94

Phoenix Boston California Social Media 94

Higher Logic

DECEMBER 20, 2016

As this overall average score continues to rise, we surmise that organizations are getting better at tracking the engagement KPIs that are most important to them, no matter the size, industry, or behavior of their member base. This, in turn, helps community managers create effective engagement strategies. What’s important to you?

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Survey Report Strategy Member Experience 120

Associations Now

SEPTEMBER 6, 2013

As meeting attendees rely more heavily on their devices and become more familiar with the technology tools those outside your industry are offering, they’ll expect your association to deliver that same level of service and experience. Harrah College of Hotel Administration at UNLV, reveals technology trends within the hospitality industry.

Technology 40

Technology Industry Social Media Denver 40

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.

Revenue 230

Revenue Certificate Learning Management System Course 230

Higher Logic

MARCH 30, 2017

The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. The examples below reflect each type. Embrace the challenge we face together, as an industry, and claw your way to a solution.

Strategy 120

Strategy How To Sample Class 120

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Learn what has impacted associations over the past 12 months and how our industry has evolved over the past 9 years. 1 CAE credit.

DC 150

DC Marketing System Report 150

Higher Logic

DECEMBER 7, 2017

Originally, AACSB members connected through email listservs organized by affinity groups—networking groups based on industry topics or shared job responsibilities. For example, Activity Sync revealed AACSB is serving more faculty than they originally thought. But we also uncovered things we didn’t know.”.

Analysis 252

Analysis United States Member Engagement Strategy 252

Reid All About it

JUNE 23, 2023

. – Design Win-Win Virtual Experiences by Putting Member Needs First Hear examples of the inventive ways associations and their industry partners are designing virtual experiences to help solve challenges, dive deeper into conversations and learning, and create unexpected value for both members and industry partners.

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Metro Strategy Technology Marketing 195

Associations Now

JULY 1, 2019

An example of this is ROI, where there is evidence of backsliding. percent—lower than the 71 percent seen in 2017, but evidence of something of an annual yo-yo effect around ROI. Last year’s edition of the report found that 62 percent of respondents weren’t confident in their ability to properly tie content marketing efforts to ROI.

Content 87

Content Marketing Report Tools 87

Associations Now

APRIL 28, 2017

Earlier this week, our Money & Business blogger, Emily Bratcher, wrote about how different associations are tackling workforce shortages in their industries. At its January 2017 North American Beekeeping Conference & Tradeshow in Galveston, Texas, it held the “Kids and Bees” event. Take the American Beekeeping Federation.

San Francisco 68

San Francisco Conference Texas Examples 68

Portage Group

MARCH 2, 2017

Industry consolidation. Recruit Change Ambassadors Grassroots stakeholders are much more likely to get on board with change if people at different levels of the organization have bought in and are visibly engaged - like this flight attendant , for example. Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017.

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Case Study Course Revenue Strategy 100

Associations Now

MAY 15, 2019

In the association context, for example, this might be an ad for an alcohol industry group appearing next to a story about a drunk driver who killed a family of seven. In 2017, advertisers were upset at being placed on the right-wing website Breitbart News , leading many to pull their ads from the site. What Can Associations Do?

Content 88

Content Examples Industry Report 88

Reid All About it

SEPTEMBER 1, 2017

Webinar Benchmarks Report 2017. Hear about best practices and key industry benchmarks. Learn how to navigate the complicated stakeholder landscape, build recognition and buy-in, understand the government’s objectives for the healthcare industry, and get an update on the NGO law with practical examples. Wed 9/6 at 2 p.m.

Content 150

Content Software Project Marketing 150

Associations Now

OCTOBER 4, 2018

percent in 2017, while demand for other spaces remained flat, according to an Eventbrite report. Hosting the event in a beautiful, green, outdoor space fits in with the agriculture industry. While Bankers Life Fieldhouse is known for basketball, it also hosted nearly 500 meetings and events in 2017-18.

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Indianapolis Indiana Georgia California 77

Associations Now

JANUARY 26, 2020

In Orlando, seven planners have exceeded in this realm, setting the bar high for both their peers and the industry. Meet our sixth “Planner of Productivity”: Alice Mathu, vice president of exhibitions, conferences and sales at IAAPA, the global association for the attractions industry.

Innovation 107

Innovation Committee Products Conference 107

Association Success

OCTOBER 31, 2017

During the filming of the SURGE 2017 session on AI, I was asked to look at the next 12-18 months in the association space, and to consider which application of AI I would most focus on during this time. What is predictive analytics, you ask? So what does this mean? Has this piqued your interest?

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How To Technology Products Innovation 81

Nimble AMS

APRIL 14, 2020

On that momentous day, Salesforce CEO, Marc Benioff, announced that Salesforce was opening its world-class enterprise cloud platform to industry vertical developers. In 2017, Community Brands , the leading provider of cloud-based software to associations, nonprofits, faith-based groups, and K-12 schools, acquired Nimble AMS.

Software 78

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