Association Adviser

NOVEMBER 16, 2016

Don’t let your association fall into that pattern in 2017. Then set a strategy for how your staff will achieve this vision. If you’ve never created a written content strategy before, where do you even begin? Part of your written communications strategy should be identifying how you’ll determine if you’re on the right track.

Communications 60

Communications Social Media Survey Strategy 60

Higher Logic

MARCH 30, 2017

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals.

Strategy 120

Strategy How To Sample Class 120

WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Associations Now

AUGUST 2, 2017

A new analysis by the Center for Responsive Politics and The Hill found that lobbying spending was at a five-year high for the first half of 2017. Many associations and advocacy groups shifted their lobbying strategies to reflect the new political climate. At the same time, the lobbying ranks have shrunk. Groups Shift Spending.

Analysis 59

Analysis Washington Proposal DC 59

Reid All About it

JUNE 25, 2021

Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 2, 2017

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Blue Sky eLearn

NOVEMBER 22, 2017

If you’re in the elearning industry, there is a pretty good chance you’ve heard the buzzword ‘microlearning’. According to a 2017 ATD Report , 81% of adopters cited this as the most common application. Perhaps you’ve already started implementing microlearning into your overall elearning program. Reinforce or supplement formal training.

millennials 234

millennials Content Software Conference 234

Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Do you want to establish yourself as a trusted resource and industry expert? Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy?

Content 227

Content Marketing Social Media Process 227

AvidXchange: Association Management

MAY 3, 2017

What have been the biggest regulatory and legal changes impacting the commercial real estate industry and how have these changes impacted the industry? How do you see regulation, data, and technology (in the commercial real estate industry) intersecting? For example, Vornado recently launched Y Hotel and Pop-Up Hotel.

Technology 130

Technology New York City United States Industry 130

.orgSource

OCTOBER 1, 2023

IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”

Las Vegas 100

Las Vegas Marketing Software Tools 100

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. Competency Models: To some degree, many associations have already defined skill and competency models for their industry. However, many associations have been at the center of their industry, and awarding professional credentials, for 50 years or more.

LMS 253

LMS Certificate Library Education 253

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. For example, Activity Sync revealed AACSB is serving more faculty than they originally thought. About AACSB.

Analysis 252

Analysis United States Member Engagement Strategy 252

.orgSource

AUGUST 21, 2023

Our goal was to help association professionals navigate a new technological era or Industry 4.0. When we began that project in 2017, we knew business was changing quickly. In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. Association 4.0

Leadership 68

Leadership Innovation Project Analysis 68

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? For example, the top ten blog posts in 2016 were: Why Digital Badges are the Future of Association Education. How To Design a Digital Badge Strategy. Looking Ahead to 2017. What will be the big association learning trends in 2017?

Learning Management System 150

Learning Management System LMS System Certificate 150

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Acknowledging a challenge is the first step to finding a solution. So good job, you are on your way!

Charlotte 118

Charlotte Indiana Communications millennials 118

Associations Now

OCTOBER 14, 2016

News that two associations are sunsetting their traditional tradeshows and rethinking their event strategy may illustrate a broader trend. How can your association ensure it’s serving industry needs and attendee expectations? Also included are examples from three associations that have rethought the attendee experience.

Strategy 40

Strategy Industry Marketing Revenue 40

Higher Logic

DECEMBER 20, 2016

As this overall average score continues to rise, we surmise that organizations are getting better at tracking the engagement KPIs that are most important to them, no matter the size, industry, or behavior of their member base. This, in turn, helps community managers create effective engagement strategies. What’s important to you?

Survey 120

Survey Report Strategy Member Experience 120

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Learn what has impacted associations over the past 12 months and how our industry has evolved over the past 9 years. 1 CAE credit.

DC 150

DC Marketing System Report 150

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.

Revenue 231

Revenue Certificate Learning Management System Course 231

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. How to Build an Engagement Driven Demand Generation Strategy in 2017.

DC 154

DC Content Education Software 154

Portage Group

MARCH 2, 2017

Industry consolidation. Chart the Course Like any other kind of planning, you need an actionable strategy to achieve success tied to your desired outcome(s) for change. Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017. May 4, 2017. Membership apathy and decline. Decreasing revenues.

Case Study 100

Case Study Course Revenue Strategy 100

Associations Now

JULY 1, 2019

An example of this is ROI, where there is evidence of backsliding. percent—lower than the 71 percent seen in 2017, but evidence of something of an annual yo-yo effect around ROI. percent—lower than the 71 percent seen in 2017, but evidence of something of an annual yo-yo effect around ROI. This year, the number is up to 68.9

Content 97

Content Marketing Report Tools 97

Potomac Core

DECEMBER 27, 2017

At year end 2017, Association Executives would find it useful to see the world as their members do and understand what help they need to make progress in their Industry or Profession. In several cases, Association CEO’s are assessing strategies, products, & services as for profit executives do at global enterprises.

Products 119

Products America Boston United States 119

ISAE

DECEMBER 11, 2023

For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. For example, you can leverage solutions like these to improve efficiency, sourcing, and outcomes: Event management.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

JANUARY 21, 2022

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Email chains. New episodes are posted around 1 p.m. every Monday.

Survey 195

Survey Newsletter Price Technology 195

Association Adviser

MAY 23, 2018

It’s important to embrace each association uniquely; however, my experience working with many associations allows me to recognize the successful and similar components of generating NDR across associations and industries. Source: 2017 Association Communications Benchmarking Survey. We don’t need to recreate the wheel each time.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Technology vs. Innovation: Association Learning Strategies in Practice.

Social Media 170

Social Media DC System Washington 170

Reid All About it

SEPTEMBER 1, 2017

Webinar Benchmarks Report 2017. Hear about best practices and key industry benchmarks. Hear insights from the Society of Critical Care Medicine’s (SCCM) five year effort to improve SCCM engagement and partner strategy for the distribution of its training courses and publications in China. Wed 9/6 at 2 p.m. More info/register.

Content 150

Content Software Project Marketing 150

Associations Now

MAY 15, 2019

Even though organizations rarely select where web ads appear, ads paired with what your members may consider inappropriate content can have a nasty impact on your association’s brand, according to Daniel Avital, chief strategy officer at security and brand-safety firm CHEQ. A study released by CHEQ last October confirms this.

Content 87

Content Examples Industry Report 87

Reid All About it

JANUARY 27, 2017

Host: Green Meeting Industry Council. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. It’s still the beginning of 2017 and you might be scratching your head on where to begin with your chapters. More info/register. Wed 2/1 from 9:00 a.m. to 5:30 p.m.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

Host: Green Meeting Industry Council. – Rebroadcast: PCMA Convening Leaders LIVE 2017. 10 Steps to Make Your Social Media Marketing Strategy Rock. It’s still the beginning of 2017 and you might be scratching your head on where to begin with your chapters. More info/register. Wed 2/1 from 9:00 a.m. to 5:30 p.m.

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Dan Stark, director of product strategy, NimbleUser.

Raleigh 186

Raleigh DC Washington Social Media 186

Associations Now

JANUARY 30, 2020

Close to 7,000 event creators from around the world provided their thoughts on how the industry is shifting and what tactics and techniques can be used to best navigate the changing landscape. According to Eventbrite , it’s is a strategy that engages consumers using branded experiences and roving activations that have a memorable impact.

Marketing 103

Marketing Report Maine Survey 103

Reid All About it

MARCH 31, 2017

For example, think about the “25 year old married with kids and working” compared to the “25 year old living at home with parents, periodically going to school and yet to pay their own bills.” I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. CAE credits.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

MAY 5, 2017

I finally got around to doing it, in my case, donating to The Meetings Industry Fund. So, get off your butt, grab your wallet and card, and give to The Meetings Industry Fund (or the charity of your choice). Jo Damato, ‎director, educational development & strategy, National Business Aviation Association. You don’t make time.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158