Spark Consulting

MAY 6, 2021

The pandemic had uneven effects: some associations enjoyed increased member engagement while others have been deeply challenged. Your members’ goals and challenges are shifting rapidly. Their member experience is neither representative nor typical. Remember that.

Video 370

Video Survey Course Member Experience 370

Higher Logic

FEBRUARY 16, 2017

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

Press Release 227

Press Release Library Project Software 227

Potomac Core

MARCH 3, 2020

It also helps transform Associations into Strategic Partnerships and helps position Industries and Professions for growth. Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. Policy Priorities Mirror Industry Outcomes. Engaging the Board on External Issues. Even though the U.S.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? The continuing growth in interest in social learning and digital badges among associations can be linked to the ever-present challenge of increasing member engagement. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. Disrupt Ourselves. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Survey 100

Reid All About it

JUNE 2, 2017

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 10, 2017

And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Higher Logic

JANUARY 18, 2017

Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. Our combined organizations contribute to the evolution in member engagement software and will lead the industry moving forward. And we’ve done just that!

Press Release 120

Press Release Software Products Member Engagement 120

Potomac Core

FEBRUARY 28, 2018

Customized Advocacy Addresses Widespread Member Challenges & Opportunities. In industries ranging from Food to Consumer Products, Associations are regularly challenged with legislative and regulatory activities at the Federal, State, and local government levels. NATIONAL MARINE MANUFACTURERS ASSOCIATION . percent or $373.7

California 132

California Analysis DC Products 132

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Eventually, these groups outgrew the listserv environment, and members wanted greater interaction and engagement.

Analysis 252

Analysis United States Member Engagement Strategy 252

YourMembership

JANUARY 26, 2017

As an association leader, you have a great case for going to Xperience 2017. It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […]. #leadership #inspiration #learning #innovation #technology – all in one place.

Leadership 150

Leadership Innovation Technology Learning Management System 150

Higher Logic

AUGUST 9, 2018

SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy. Getting in touch with members through automation. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

SBI

AUGUST 9, 2021

Back in 2017, superhero movies made more than $4 billion at the box office. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. Or, if not an AMS, then a new member benefit.

Discount 98

Discount Member Engagement Association Management Leadership 98

Reid All About it

OCTOBER 20, 2017

This quote from one of the Chinese employees reinforces a necessary message about lifelong learning: “We already went through several industrial revolutions—and we still have a job!” I think it’s people who haven’t lived through the industrial revolution who don’t understand this. she said. “I The world changes. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Potomac Core

MAY 3, 2018

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. Another reminder that Members Hire Bold Strategies. Every Industry Faces Tough Challenges.

Strategy 154

Strategy Arizona DC United States 154

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Offer member and non-member pricing. Provide additional perks or bonuses to members. Get some industry buzz going with an online learning challenge. Certifications: a pathway to engagement.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

OCTOBER 27, 2017

Do You Know Who Your Most Loyal Members Are? According to the Community Brands’ 2017 Member Loyalty Study , there are four key measures that indicate member loyalty: member satisfaction, likelihood to renew, likelihood to recommend, and connectedness. SURGE 2017. 1 CAE credit. More info/register.

LMS 150

LMS millennials Blended Learning System 150

Smooth The Path

APRIL 9, 2019

billion dollars to do its job and in 2017 the IRS had 76,832 employees. Perhaps the job of the IRS is to boost the tech industry? What Every CEO Needs to Know About Member Engagement. Debugging Your Members’ Experience. In 2009 the IRS spent 11.7 So perhaps the job of the IRS is to spend money or make jobs?

Certificate 68

Certificate Process Member Engagement Conference 68

Associations Now

APRIL 17, 2017

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. Because Negron knew social media, namely Facebook, was a preferred communication channel for many AFCI members, she decided to air the sessions via its livestream platform.

Education 87

Education Phoenix Press Release Social Media 87

Higher Logic

DECEMBER 2, 2019

These online communities might not operate in your same industry, but don’t dismiss them too quickly: there’s a lesson to be learned from every community. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Let These 12 Online Community Examples Inspire You.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

OCTOBER 21, 2016

After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap). Guest: Greg Melia, CAE, VP of Program Development, ITN Productions US Industry News.

Survey 150

Survey Louisville DC Maryland 150

Potomac Core

DECEMBER 27, 2017

The evolving external environment is continually redefining how member executives assess the impact of their memberships. At year end 2017, Association Executives would find it useful to see the world as their members do and understand what help they need to make progress in their Industry or Profession.

Products 119

Products America Boston United States 119

Reid All About it

JANUARY 21, 2022

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Email chains. New episodes are posted around 1 p.m. every Monday.

Survey 195

Survey Newsletter Price Technology 195

Association Success

MAY 23, 2017

Amanda Kaiser’s webinar was focused around new member engagement, which she believes all hinges upon curating exceptional first experiences. For Amanda, the first experience a member has can be a “window of opportunity”: open it up, and they will engage early, and if they engage early, they will engage for life.

Member Engagement 70

Member Engagement Process Communications Tools 70

Mariner Management

MARCH 18, 2021

Tap into those chapters that have found ways to connect members on local issues like AGC chapters that sourced PPE for members and NACE Maine Chapter that launched #postponedontcancel, an information campaign for the industry.*. Take PRSA Maryland who began the DEI conversation in 2017. Extended bandwidth.

Tampa 62

Tampa Maryland Texas Florida 62

GrowthZone

MARCH 12, 2019

Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks. 2017 GrowthZone Association Industry Survey. Here are 8 ways association management software will improve your workday. However, some do not.

Software 97

Software Directory Cost Tools 97

Associations Now

JULY 28, 2019

Based on a survey of 152 executives and staff members from 82 associations, the report finds that fewer respondents are concerned about the direction of their associations and the industries they serve, compared to prior years the study has covered.

Strategy 75

Strategy Committee Survey Report 75

Association Adviser

MARCH 13, 2018

Does your association’s publication have members saying, “Wow!”. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. If your mission is to champion the industry, every article should advocate for your members. Increase Member Engagement.

Directory 61

Directory Communications Content Survey 61

Associations Now

DECEMBER 19, 2019

5 Future Trends Affecting the Events Industry. This 2013 blog post from meetings blogger Samantha Whitehorne highlighted a number of industry predictions from the International Association of Exhibitions and Events. Do You Know Your Members’ Engagement Potential? Win Back Your Lapsed Members. iStock/Thinkstock).

Video 52

Video America System Committee 52

Membership Marketing

JULY 26, 2018

When it comes to fulfilling new memberships, for 2018, only 44% of associations report sending a mailed welcome kit to onboard their new members. This is down from 51% in 2017 and significantly down from 83% ten years ago in 2009. For 2018, lack of engagement with the organization is the most commonly-cited reason for non-renewal.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Associations Now

OCTOBER 30, 2019

Based on a survey of 152 executives and staff members from 82 associations, the report finds that fewer respondents are concerned about the direction of their associations and the industries they serve, compared to prior years the study has covered.

Strategy 60

Strategy Committee Survey Report 60

Association Adviser

AUGUST 23, 2017

Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal.

millennials 61

millennials Revenue Tools Content 61

Associations Now

DECEMBER 14, 2016

We asked a few to share what they’d like to find in their stockings to help them meet member needs in 2017. The most common wish list item that we heard was deeper member engagement. It’s also a key goal for Liz Dombrowski, member service manager with the Insured Retirement Institute.

Pennsylvania 40

Pennsylvania Membership Management Member Engagement Recruiting 40

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. The more the member engages with the message, the more your AI tool learns, creating a positive cycle of feedback, customization and more feedback. Intimidated by AI?

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. The more the member engages with the message, the more your AI tool learns, creating a positive cycle of feedback, customization and more feedback. Intimidated by AI?

Newsletter 60

Newsletter Tools Case Study Report 60