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Build Membership Resiliency through Innovation

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. You have fully penetrated your prospect market. Find it on Amazon.

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2018 eLearning Predictions: Updated Hype Curve

Forj

Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. We use our knowledge of practical use cases to put the media and marketing hype in perspective. We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger.

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Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Fifty-seven percent of respondents named this their top area for planned innovations. What does innovation in membership look like? Finally, what about innovating the member onboarding process?

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Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Fifty-seven percent of respondents named this their top area for planned innovations. What does innovation in membership look like? Finally, what about innovating the member onboarding process?

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2018 Building Associations Momentum Award Winners

GrowthZone

The competition recognizes innovative programs, events, and ideas that challenge the status quo. Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook.

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Xperience 2018: What to expect.

Aptify

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. Innovating for Year-Round Member Engagement.

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Association Brain Food Weekly: 11.30.18

Reid All About it

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. This concept comes from the corporate training world, but WBT Systems explains how you can tweak this idea to bring some learning buzz and momentum to your industry or profession. Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.