Reid All About it

FEBRUARY 16, 2018

Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

NOVEMBER 24, 2017

Hear from association professionals about their experience working with these groups, how best to engage with state organizations, and why state organizations are an important part of their advocacy strategy. Content Strategies That Elevate Your Learning Presence. Membership Recruitment Tips from the Best Sales People.

Chicago 150

Chicago Recruiting Recruitment Video 150

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Associations Now

OCTOBER 2, 2018

Four questions to ask to develop the strategies that will get you there. The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. What was the biggest lesson learned in 2018?

Email Marketing 77

Email Marketing Project Price Committee 77

Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Technology Trends Round Table 2019.

DC 275

DC Washington Learning Management System LMS 275

Mariner Management

JULY 1, 2020

The Board started the process with the following promises: Host a virtual chat (held on June 18) with members to discuss what the Chapter has/has not done and where to go from here including actionable steps that can be taken ensure recruiting, programming, events, and membership are more equitable, inclusive and diverse.

Maryland 87

Maryland Baltimore Committee Recruiting 87

Associations Now

FEBRUARY 25, 2020

In 2018, the Association of National Advertisers (ANA) found that 78 percent of its U.S. members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. It’s a relevant question, and one that many major advertisers are asking.

Team 60

Team Marketing California Survey 60

Associations Now

SEPTEMBER 4, 2018

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group. Also: hosting sustainable events.

Recruiting 48

Recruiting Recruitment Discount Committee 48

Associations Now

JUNE 7, 2019

That cost savings seems to be driving the trend toward more organizations moving away from licensed software, which nearly three-quarters of respondents used as of 2018. The report projects that by next year, more than a quarter of companies (26 percent) will be using SaaS-based software, twice the rate of 2018.

Software 50

Software Cost Report Technology 50

Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? One way is by adopting an effective subscription strategy that make it easier for members to stay members. in 2011 according to a 2018 survey by McKinsey & Company. It’s always on the minds of associations. Here’s one way.

Recruiting 81

Recruiting Recruitment Products Survey 81

Reid All About it

JANUARY 18, 2019

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. In Europe, the General Data Protection Regulation (GDPR) that went into effect in May 2018 may affect U.S. Learn how associations improved their new member renewal rates by over 9% using four new-member onboarding strategies.

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DC Washington Member Engagement Content 293

Associations Now

NOVEMBER 1, 2018

For nonprofits, Instagram houses the opportunity to reach new and diverse audiences, enlightening them of your message and—hopefully—recruiting them to get involved. — Phelps Hope (@_PhelpsHope) November 1, 2018. Brendan Kane from Entrepreneur explains t he strategies that can make it happen. Other Links of Note.

Social Media 60

Social Media Recruiting Recruitment Review 60

Associations Now

AUGUST 10, 2018

If, like The Wall Street Journal , the answer is too many, it’s time to consider a new strategy. — Future Value (@FVCTweets) August 10, 2018. From there, you can develop a staffing plan, position requirements, and strategies to recruit—and keep—volunteers. The one thing every social strategy needs: preparation.

Newsletter 47

Newsletter Recruiting Recruitment Project 47

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Membership Recruitment Tips and Tricks. Wed 6/19 at 11:00 a.m. – 1 CAE credit.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

Los Angeles 61

Los Angeles New York City Tulsa Fort Worth 61

Association Adviser

OCTOBER 23, 2018

Your association publications are the stars of your member communications strategy. Early Bird – October 1 to December 31, 2018: Member: $125. Items produced by or for national, regional, state and local associations and nonprofits between November 1, 2017 and November 30, 2018. Membership Recruitment Campaign.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Associations Now

AUGUST 27, 2018

— Adrian Segar (@ASegar) August 27, 2018. And if that strategy fails, well, there’s nothing wrong with being honest. Event Marketer breaks down five strategies for how to bring the technology to your conference. But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog.

Social Media 42

Social Media Recruiting Recruitment Report 42

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Arc 3 Communications

JULY 21, 2021

In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.” Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.

Marketing 52

Marketing United States Tips Email Marketing 52

Associations Now

AUGUST 29, 2018

And McKinley’s recently released 2018 Economic Impact on Associations Study uncovered that’s the case when it comes to associations’ diversity, equity, and inclusion (DE&I) efforts. These practices include having an equal employment opportunity policy, emphasizing benefits in job postings, and using diverse sources for recruitment.

Survey 55

Survey Recruiting Recruitment Report 55

Membership Marketing

NOVEMBER 29, 2018

Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative. Lack of Testing – In the 2018 Membership Marketing Benchmarking Report , only 32 percent of associations report that they do A/B testing in their marketing efforts.

Marketing 81

Marketing Analysis Innovation Report 81

Associations Now

JUNE 23, 2019

A new study shows a disconnect between staff and finance leaders about priorities, which can have severe implications for a nonprofit’s strategy. 44 percent of CEOs say staff recruitment and retention is a high-level challenge, but only 27 percent of CFOs agree.

Survey 71

Survey Recruiting Recruitment Process 71

Associations Now

AUGUST 9, 2018

Having that experience a few years ago, it came as no surprise to me that the National Restaurant Association had success when it introduced the Water Cooler at its May 2018 National Restaurant Association Show. This was a new space on the show floor, which was set up for crowdsourced discussions, industry meetups, and informal exchanges.

Social Media 51

Social Media Recruiting Recruitment Conference 51

Eric Lanke

APRIL 9, 2018

Our goal was to complete the first three steps (Identifying the Megatrends, Creating Scenarios Based on Megatrends, and Writing Snapshots for Each Scenario) at our last Board meeting in February, and save the last step (Discussing the Strategic Implications) for our next Board meeting in June 2018.

Recruiting 70

Recruiting Recruitment Process Education 70

Associations Now

MAY 31, 2017

By working together, both professions might be able to develop new lines of thinking about recruitment, retention, and engagement. There’s also the crowdfunded digital magazine Republik , which will be published in German and is set to debut in January 2018. Those same analytics can then be applied to a content strategy.

United States 71

United States Project Content Strategy 71

Association Adviser

JANUARY 2, 2019

“We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales. ASHA experienced success on the employer/recruiter side as well.

How To 78

How To Project Content Recruiting 78

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. Event Strategy: How to Get More Leads and Better Sales.

Chicago 174

Chicago DC Washington Software 174

Association Success

AUGUST 29, 2019

According to a study published in late 2018 by PriceWaterhouseCoopers , I’m not alone. Nor do I believe we should only recruit or expect fanatics who center their fulfillment completely in the workplace. ” Yet, so often leadership guards that resource in closed-door meetings and strategy sessions. What’s next?

System 72

System Leadership Report Recruiting 72

MemberClicks

DECEMBER 23, 2021

Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? As you put together the details for your big day, you’ll also need a cohesive marketing strategy to promote your event. Establish clear, quantifiable goals. Your attendees will notice.

Event Planning 59

Event Planning Tips Conference Software 59

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Get It Write ).

eBook 46

eBook Social Media DC Content 46

MemberClicks

DECEMBER 23, 2021

Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? As you put together the details for your big day, you’ll also need a cohesive marketing strategy to promote your event. Establish clear, quantifiable goals. Your attendees will notice.

Event Planning 52

Event Planning Tips Conference Software 52

Reid All About it

AUGUST 31, 2018

Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event? Learn three proven strategies to sign new members during your next big conference. Engaging Learners with Video: Passive and Active Engagement Strategies. Tue 9/4 at 2:30 p.m. Wed 9/5 at 1 p.m.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? The 2018 Membership Marketing Benchmarking Report. Learn how to assess your current marketing strategy, asset map your way to growth, how organizations like yours are winning with clear and focused marketing and how you can too. Is your LMS evolving? 1 CAE credit. 1 CAE credit.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

APRIL 15, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”. FASAE, CAE, the 2018 Key Award recipient. Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics. 1 CMP credit.

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Proposal Technology Revenue Marketing 39

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using? Get a breakdown of the data and actionable strategies to help you overcome your top marketing challenges.? Marketing Land ).

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

MAY 4, 2018

Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. Learn about the key areas and benefits of managed travel, including best practices on policies, procedures, preferred supplier strategies, safety, technology tools, trends, performance and more.

DC 30

DC Project Washington Price 30