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Daily Buzz: Rethink Your Recruiting Process

Associations Now

To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. — Personify (@Personifycorp) October 18, 2018. The post Daily Buzz: Rethink Your Recruiting Process appeared first on Associations Now.

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Top Tips From 2018 Membership Hacks

Associations Now

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant. New member recruitment continues to be the driver for growth in membership counts.

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Membership Q&A: When Should I Ask Them to Join?

Spark Consulting

Giving her access to the most-read article in your magazine in 2018. Sending her an infographic with some cool highlights from your latest member-only “State of the Industry” report. Inviting her to sign up for your enewsletter. And then pay attention to what offers she chooses to accept.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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How Qualitative Research Can Help Uncover Member Needs 

Associations Now

In 2018, the American Society of Anesthesiologists set out to paint a full picture of its members by conducting a series of interviews with a wide array of member cohorts. We started this research in 2018 to look at the full life of an anesthesiologist,” said Gonzo Schexnayder, CAE, director of member and product experience at ASA.

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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel.